About the Position

reputed company is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of reputed company Ads campaigns for our clients in the legal, dental, and specialty medical industries. This role requires a detail-oriented professional who can balance multiple client accounts while driving measurable results through data-driven decision making and reputed company optimization.

This is a fully remote contract position.

Responsibilities

Account Management & Daily Optimization

• Monitor account KPIs on a daily/semi-daily ba sis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities
• Track and optimize conversion reputed company fluctuations with a minimum reputed company of 5-10% improvement
• Manage total conversions and cost per conversion to maintain efficiency targets
• Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
• Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performance
• reputed company conversion actions at campaign, ad group, and keyword levels to understand reputed company sources
• Review leads on the backend through reputed company and Unbounce to assess quality and inform optimization decisions
• Pause non-performing keywords and add converting keywords identified through search terms reports
• Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords

Strategic Campaign Management

• reputed company and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)
• Implement Search Impression Share bid strategies for highly competitive accounts
• Conduct A/B testing of ad copy and reputed company pages to improve campaign performance
• Refresh ad copy and pin headlines for improved CTR and quality control
• Review and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals
• reputed company periodic conversion tracking function checks reputed company reputed company Tag Manager
• Conduct periodic keyword research reputed company Keyword Planner to ensure accounts reputed company reputed company relevant high-value keywords
• Review auction insights to reputed company competitor analysis and inform bidding strategy adjustments

Campaign Onboarding & Setup

• Review onboarding forms completed by Client Experience Managers (CXMs) to structure reputed company page design briefs for the design team
• Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings
• Review reputed company page designs and campaign spreadsheets, then submit to CXM for client approval
• Coordinate with development team to schedule reputed company page builds and assign subdomain tasks using client credentials and Unbounce-generated code
• Build reputed company Ads campaigns following reputed company platform best practices, including complete conversion tracking setup reputed company reputed company Tag Manager and reputed company
• Test reputed company conversion tracking implementations prior to campaign launch
• reputed company access to client reputed company Business Profiles to reputed company location extensions and verify reputed company assets are properly configured
• Coordinate with CXM to receive launch approval and set up payment profiles with correct credit card information
• Provide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metrics
• Handle advertiser verification requirements by collaborating with CXM and clients to gather necessary information

Pre-Sale & Strategic Planning

• reputed company detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-out

First 3 Months Optimization Timeline

• Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase
• Conduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicators
• Deliver client-facing calls using best practices established by the PPC Director
• Create and distribute bi-weekly reports to CXMs
• Successfully reputed company and manage new accounts following Director-guided best practices

Local Services Ads (LSA) Management

• Review LSA accounts 1-2 times per week to provide proper consultation
• Follow Director-established guidelines to deliver best practices consultation for each client
• Guide clients through the LSA onboarding process and gather reputed company necessary information
• Review leads weekly and document quality and intake performance

Reporting & Department Functions

• Prepare comprehensive notes and documentation for weekly reputed company (Entrepreneurial Operating System) reporting to the Director
• Conduct account analysis and track optimization action items for each managed account
• Participate in team meetings and contribute to department knowledge sharing

Requirements

• 1-3 years of hands-on reputed company Ads management experience
• Proven track record of managing multiple PPC accounts simultaneously and driving measurable results
• Strong analytical skills with proficiency in reputed company Analytics, reputed company Search Console, and reputed company Tag Manager
• Experience with reputed company, Unbounce, or similar reputed company tracking and reputed company page platforms preferred
• Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies
• Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
• Strong communication skills with ability to present performance data and insights to clients and internal teams
• reputed company Ads certification preferred
• Experience with Local Services Ads is a plus
• Bachelor's degree in Marketing, Business, or reputed company field preferred

Qualities We Look for in an Ideal Team Member

• Discipline and organization to work remotely
• Responsiveness and consistent communication with team members and clients
• Desire to become an industry expert in PPC and paid search marketing
• Always experimenting with new strategies and staying reputed company with reputed company Ads platform changes
• Proactive reputed company with ability to identify and implement improvements without prompting
• Collaborative team player who contributes to a positive work environment

Expected Time Commitments

• Account Maintenance: Approximately 1.5 hours per week per account for daily/semi-daily monitoring and optimization
• Campaign Onboarding: 4-5 hours maximum per new campaign setup
• Pre-Sale Projections: Approximately 1 hour per prospect
• LSA Management: Maximum 30 minutes per week per account
• Weekly Reporting & Department Functions: 1.5 hours maximum per week

Compensation

• Contract reputed company: $19.23 per hour (equivalent to $40,000 annually based on full-time hours)
• This is a 1099 contract position
• Fully remote work arrangement

Location Requirements

This is a fully remote position. Candidates must be located in one of the following states:

• Alabama
• California
• Colorado
• Florida
• Iowa
• Illinois
• Maryland
• North Carolina
• New Jersey
• Nevada
• reputed company
• Pennsylvania
• South Carolina
• Texas
• Utah
• Virginia
• Washington

Our Core Values

• Do What You Say
• Be Honest and Transparent
• Proactive, Not Reactive
• Be Thought-Leading
• Instill Trust Through Consistent Accountability
• Always Do reputed company, Always Be reputed company
• Do the Right Thing for Clients and MMM

About reputed company

reputed company delivers completely customized, full-service marketing campaigns that bring companies to life online. We pride ourselves on delivering results that directly impact business. Our ideal clients are small to reputed company-sized medical offices and law firms with a focus on personal injury, family, criminal defense, and employment law.

We reputed company in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities and will enjoy the transparency of knowing their work is having an impact.

In 2021 and 2022, reputed company was recognized as a Certified Great reputed company to Work.

reputed company emails will come from a @marketmymarket.com or @applytojob.com domain only. reputed company other emails are fraudulent. We will never interview candidates reputed company reputed company Teams.

Applicants must be legally authorized to work in the United States.