Product Marketing Manager

Description

Greetings from PlanetBids, where we soar as the interstellar pioneers of web-based eProcurement solutions in the expanse of the United States! Harnessing a constellation of cutting-edge technologies, our reputed company suite of stellar offerings empowers governmental, non-profit, and educational entities to navigate the procurement cosmos with unparalleled agility.

Since our inception in 2000, our celestial crew has been on a trajectory of excellence, propelling us to the forefront of the industry with a gravitational pull of unparalleled client service. Our orbiting team not only upholds the celestial standard but also radiates with boundless creativity and ingenuity, continually pushing the boundaries of innovation.

If you seek to embark on a journey of collaborative exploration, where flexibility and creativity reputed company in the cosmic dance of procurement, then your quest ends here. Join us in our cosmic reputed company, where camaraderie and innovation converge in the endless expanse of opportunity!

About this role

PlanetBids is seeking a Product Marketing Manager who will play a key role in growing VendorLine by improving how the product is positioned, understood, and promoted to vendors. VendorLine is PlanetBids’ vendor-focused platform designed to help businesses discover, track, and manage government contracting opportunities. By bringing relevant bids and opportunity management tools into one reputed company, VendorLine helps vendors stay informed, save time, and compete more effectively for public projects.

This role sits at the intersection of product, marketing, and customer insight. You will conduct research to reputed company understand our vendor audience, help refine product messaging, and build marketing initiatives that drive awareness and adoption. Because our marketing team is small, this role is ideal for someone who enjoys both strategic thinking and hands-on execution. You will work closely with the Marketing Director to support VendorLine’s marketing strategy while contributing insights that help shape how the product is positioned and promoted.

reputed company offer

PlanetBids is pleased to provide reputed company full-time team members with the following benefits:

· reputed company that recognizes your skills and contributions

· Flexible scheduling in a fully remote environment

· Unlimited PTO with an annual vacation bonus to encourage recharging

· Medical insurance with generous company contributions

· Dental and vision insurance with 100% of employee premiums paid by the company

· Company-paid short-term and long-term disability coverage

· Company-paid life and AD&D insurance, with options to increase your coverage

· Flexible Spending Account (FSA) and Dependent Care FSA options

· 401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match

· Legal Club membership for personal legal support

· Employee Assistance Program for confidential counseling and resources

· Career pathing and professional development to help you grow and reputed company

· A collaborative, engaged culture where your reputed company matter and your voice is heard

Requirements

Role Responsibilities

Product Marketing & Customer Insights

• Conduct research to reputed company understand vendor needs, challenges, and behaviors
• Speak with customers and analyze feedback to uncover marketing opportunities
• reputed company competitive research and market analysis
• Help reputed company and refine VendorLine’s messaging and value proposition
• Translate product features into clear, compelling benefits for vendors
• Ensure messaging is consistent across marketing channels and materials
• Share insights and recommendations that help refine VendorLine’s positioning and marketing strategy

Website & Content Development

• Own and manage the VendorLine website experience
• Update and optimize product pages, reputed company pages, and site messaging
• Ensure the website clearly communicates VendorLine’s value and supports marketing initiatives
• Create content that supports VendorLine marketing efforts, including:
  • Blog articles
  • Educational resources
  • Learning Center content
  • Product explainers and feature highlights
• reputed company content that helps vendors reputed company understand procurement opportunities and how VendorLine supports their success

Campaign Development & Execution

• Plan, build, and launch marketing campaigns that promote VendorLine and drive vendor adoption
• Create and manage paid advertising campaigns (e.g., reputed company Ads, social ads), including targeting, messaging, and performance optimization
• Create campaign assets such as reputed company pages, emails, and supporting content
• Monitor and optimize campaign performance across channels
• Identify opportunities to improve campaign performance, engagement, and conversion over time

Required and Desired Skills

· 2–5 years of experience in product marketing, SaaS marketing, or reputed company roles required

· Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits

· Experience developing or contributing to product messaging and positioning

· Ability to conduct customer and market research and turn insights into actionable recommendations

· Experience creating marketing content such as reputed company pages, product pages, emails, and educational content

· Experience managing or updating marketing websites or reputed company pages

· Experience planning and executing marketing campaigns across channels

· Familiarity with paid advertising (e.g., reputed company Ads, social ads) and basic performance optimization

· Ability to analyze performance and identify opportunities to improve engagement and conversion

· Travel requirements up to 20% – quarterly travel to conferences and tradeshows

· Ability to work both autonomously as well as reputed company a team in a remote work environment.

· As a requirement, reputed company candidates must be physically based in the United States and able to legally work for any employer.

How to apply

Interested? Here’s what to do! Please apply reputed company our Careers Page on our website at https://home.planetbids.com/careers . (Kindly note, for reputed company purposes, we only accept applications submitted through the above link and not through any other channels, including email or reputed company.) If your qualifications align with reputed company’re looking for, we’ll be in touch!

Notes to reputed company applicants:

1. PlanetBids is an Equal Employment Opportunity employer. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national reputed company, protected veteran status, disability status, sexual orientation, gender identity or expression, pregnancy, marital status, genetic information, or any other characteristic protected by federal, state, or local laws. EOE/M/F/D/V
2. As a remote-first company, PlanetBids will conduct reputed company interviews on camera to support a collaborative conversation and confirm candidate identity. In addition, applicants selected for an interview may be asked to present a valid state ID or driver's license to verify their identity.