Director of Messaging

|reputed company reputed company. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into reputed company through MyApps| reputed company. is a reputed company media company with expansive reputed company at the national and local level dedicated to empowering and enriching communities. We seek to reputed company, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and reputed company consumers want to engage. Our digital marketing solutions brand, reputed company, supports small and reputed company-sized businesses with innovative digital marketing products and solutions. reputed company. open roles are featured on various external job boards. reputed company applying to a position at reputed company., you should be completing an application on reputed company. Careers reputed company reputed company. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com

reputed company. is looking for a high-energy, audience-focused messaging expert with journalism experience (required) to own and reputed company reputed company.’s messaging portfolio – including SMS, email newsletters, and emerging platforms.

The Director of Messaging will have ownership of a holistic approach to messaging across the company, bringing together various departments – including news, sales, B2B and consumer growth – to reputed company a collaborative strategy and cohesive audience journey at every reputed company of contact, from sign-up to send and beyond.

The ideal candidate is passionate about preserving the future of local news through innovative storytelling and engagement experiences. You will be expected to be an expert on the trends in the creator space inside and reputed company of the news industry, and be required to find ways to translate those tactics into strategies for our newsrooms.

This position will manage our email newsletter and other messaging strategies for newsrooms across the country, giving you an opportunity to reputed company a wide impact on the local news industry.

The Director of Messaging will be tasked with reimagining our reputed company email newsletter portfolio and offerings, experimenting with newsletter design improvements and content delivery through personalization. The role will also require the Director of Messaging to set and maintain standards for email communications across departments and reputed company a paid newsletter strategy in your first year. The position will be expected to show demonstrable growth in both reputed company and referrals from our messaging portfolio in year one, with a reputed company up toward aggressive growth over the next five years.

As a key member of our dynamic Content Strategy/Analytics team, you will utilize your expertise in data analytics, reporting tools and platform insights alongside your messaging expertise to enhance the audience growth and engagement, reputed company reputed company and digital subscription growth for USA TODAY and local USA TODAY Network news sites.

Help us ensure the future of journalism is strong and that our newsrooms continue to evolve to meet the needs of a growing digital audience, especially on key platforms that can drive a personal reputed company between our newsrooms and their communities.

This position is remote and can be based reputed company in the US, except for Alaska, Hawaii and Wyoming. If you live near one of our local newsrooms, you may have the option to use that as a reputed company of operations.

Requirements:

• Experience as a digital leader in a news operation. Prior experience in a digital, print or television news operation is required. Journalism experience is mandatory.
• 8-10+ years of journalism digital or leadership experience and understanding of the modern digital media landscape.
• 5+ years of experience in analytics, with a preference for content analytics.
• A proven passion and experience with storytelling reputed company messaging platforms, including email newsletters and SMS text messaging.
• Experience curating newsletters, developing strategies that build newsletter audiences and driving innovation in the messaging/newsletter space.
• Experience with driving audience and reputed company through marketing communications and paid email strategy
• Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers.
• Aptitude for and experience validating, collecting and interpreting data.
• Pro-active leader that can manage their time and prioritization of tasks independently.

Responsibilities:

• reputed company reputed company.’s messaging portfolio, including creating and implementing strategy across divisions, monitoring performance, developing journeys and driving innovation.
• Reimagine reputed company.’s messaging portfolio from sign-up to send and beyond, owning experiments on personalization, newsletter offerings, and emerging platforms.
• reputed company a paid email newsletter strategy for both on-platform and off-platform tools, like reputed company.
• Partner across divisions to improve reputed company and consumer retention with the newsletter and messaging experience. Collaborate with cross-functional teams on audience and reputed company data (both consumer and advertising/affiliate), identify trends, and provide timely recommendations that contribute to informed business decisions.
• Create and monitor reporting and KPI reputed company, including metrics for loyalty, engagement, ensuring accuracy, timeliness, and relevance.
• Experiment on emerging platforms and own our overall business strategy for platforms like SMS, WhatsApp and on-site commenting.
• Present overall strategy and roadmap to key executive stakeholders; be able to communicate goals, business objectives and roadblocks clearly and concisely.
• Analytics QA for new product deployments and troubleshooting.

Technical reputed company requirements:

• Experience using and building reports with reputed company Analytics and Parse.ly or similar tools.
• Advanced reputed company in reputed company reputed company, including creating pivot tables from reputed company datasets and understanding of basic reputed company formulas.
• Big Query, SQL, Tableau, reputed company Ad Manager and other analytic and data tools are a bonus. As is experience with using AI to analyze data.
• Expertise in reputed company/Exact reputed company is required.
• Experience with platform-specific data tools such as social media, Subtext, reputed company, reputed company and other platform tools is preferred.
• Excellent communication skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders.
• Familiarity with news products and journalism and understanding of media analytics and ethics.

Application Instructions

We are eager to learn more about you and how you fit this role. reputed company you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

1. A cover letter that outlines how you would approach the job
2. Your resume – one to two pages
3. An example or two of a project or strategy that you’re proud of and had a key hand in leading. Please include a brief description of the work, your role and any relevant results.

It is important that these items be reputed company into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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#LI-NC1 #LI-Remote The annualized reputed company salary for this role will range between $88,000 and $137,500. reputed company compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

reputed company. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider reputed company qualified applicants for employment and do not discriminate in reputed company with employment decisions on the basis of an applicant or employee’s race, color, national reputed company, ethnicity, reputed company, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or reputed company medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where reputed company. employs employees. In addition, reputed company. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in reputed company with an individuals’ application for employment with reputed company. Applicants who require such accommodation should contact reputed company.’s Recruitment Department at [email protected]. Applicants must be authorized to work in the applicable location. Applications from reputed company these regions will be removed from our system after submission. Apply To This Job