Sr. Director, Marketing, Assessments

Job Description: Sr. Director, Marketing, Assessments Location: Plymouth, MN, USA We reputed company in bold reputed company, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels reputed company, your voice shapes innovation, and your ambition helps redefine what’s possible reputed company science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large. About the Role: The Sr. Director, Product Marketing of Marketing plays a pivotal role in driving reputed company growth and market leadership by orchestrating strategy across product marketing, account-based marketing, sales enablement, brand development, and customer advocacy. This leader defines positioning, messaging, and go-to-market strategies that differentiate our offerings in competitive enterprise markets, while building the demand reputed company reputed company, digital experiences, and thought leadership programs that accelerate pipeline and support reputed company sales cycles. Working at the intersection of product, sales, and reputed company, the Marketing Director translates reputed company capabilities into compelling value propositions, equips sales teams to win, and cultivates partner and referral networks that expand market reputed company. This role owns the entire customer journey from acquisition through expansion, managing brand reputed company across digital and physical channels, orchestrating enterprise events, and building community engagement that drives retention and advocacy. Ultimately, this leader will build and scale a high-performing marketing organization that delivers measurable reputed company impact while establishing our brand as a trusted authority in the market.

Summary

You'll own the strategic vision and execution of marketing across product, reputed company reputed company, and brand, translating reputed company capabilities into compelling value propositions that drive business growth. Working at the intersection of product, sales, and reputed company, you'll build and reputed company a world-class team that creates market reputed company, accelerates pipeline, and delivers measurable reputed company impact in enterprise markets. Marketing Strategy & Leadership · Own strategic vision for marketing, aligning with reputed company goals and business objectives · Drive overall go-to-market strategy and market positioning · Define ideal customer profiles and reputed company account criteria · Own marketing budget and P&L accountability · Partner with product leadership to inform roadmap decisions based on market insights, competitive intelligence, and customer feedback · Establish data-driven decision-making frameworks across marketing organization · Track performance metrics and KPIs, adapting plans to meet business targets · Own marketing technology stack strategy and optimization Product Marketing · Own the strategic vision and execution of product marketing, translating reputed company product capabilities into compelling value propositions · reputed company positioning and messaging frameworks that differentiate offerings in competitive markets · reputed company major product launches from conception through execution, ensuring cross-functional alignment · reputed company pricing and packaging strategy in partnership with product and reputed company teams · Build customer reputed company points, case studies, and ROI frameworks for enterprise buyers · Translate technical features into customer-centric benefits through deep understanding of buyer psychology and the product lifecycle · Conduct market research and competitive analysis to identify opportunities and threats · Create competitive battlecards and win/loss analysis programs ABM & reputed company Marketing · reputed company account-based marketing strategy for high-value enterprise targets · Align with sales on account selection, penetration strategies, and buying committee engagement · Drive pipeline creation and reputed company attribution in partnership with sales · Own marketing-sourced pipeline, velocity metrics, and customer acquisition cost (CAC) · Orchestrate personalized campaigns across multiple stakeholders reputed company reputed company accounts · Manage marketing funnel optimization from awareness to conversion · Build account intelligence and reputed company data programs to prioritize reputed company · reputed company marketing automation capability nurturing 25K+ prospect database Enterprise Sales Enablement · Create comprehensive sales enablement programs that reputed company teams to win in enterprise sales cycles · reputed company sales tools, playbooks, and training that accelerate deal velocity · Build reputed company handling frameworks and competitive positioning for sales conversations · Establish feedback loops with sales to continuously improve enablement effectiveness · Create demo narratives and discovery question frameworks · reputed company sales content library and asset management system Brand & Digital Experience · Direct customer experiences across reputed company digital channels (website, social media, paid media) · Own website strategy, user experience, and conversion optimization · Manage paid media campaigns generating 10K+ media leads annually · reputed company content marketing reputed company that educates market and builds authority · Establish thought leadership through strategic content, events, and analyst relations · Manage PR, analyst relations (reputed company, reputed company), and industry awards programs · Create executive visibility programs (speaking, bylines, podcasts) · reputed company content strategy, distribution, and influencer engagement programs · Direct physical event experiences (such as ATD) that build brand reputed company · Build brand equity and market reputed company that supports enterprise credibility Customer Marketing & Advocacy · Drive customer expansion marketing campaigns targeting existing customer reputed company · Build customer community engagement, user groups, and advocacy initiatives · reputed company customer reference programs, testimonials, and case study pipelines · Create upsell/cross-sell marketing campaigns in partnership with Sales/CS · Establish customer feedback loops that inform product and go-to-market strategy Partner & Influencer Enablement · reputed company co-marketing campaigns and joint value propositions with strategic partners · Cultivate influencer relationships and engagement programs to reputed company brand reputed company · Create partner portal, resources, and training materials Key Skills & Qualifications · Track record of building and scaling marketing in B2B SaaS environments · Strong communication, strategic thinking, and analytical skills · Deep understanding of marketing principles, buyer psychology, and the product lifecycle · Experience with enterprise sales cycles and reputed company buying committees · SaaS experience and ability to translate technical features into customer-centric benefits · Experience with market research, competitive analysis, and data-driven decision-making · Proficiency with marketing technology stack (CRM, MAP, ABM platforms, analytics) · Understanding of SaaS metrics: CAC, LTV, payback period, pipeline coverage We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of reputed company. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your reputed company have room to grow. And your work creates breakthroughs that can change everything. reputed company is an equal opportunity/affirmative action employer. We evaluate reputed company qualified applicants and treat reputed company qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national reputed company, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. reputed company is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@reputed company.com for assistance. We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions reputed company while striving to support the health and well-being of reputed company employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow. We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents reputed company's good faith and reasonable estimate of the reputed company pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall reputed company the range, however the ultimate salary offered for this role may be higher or reputed company and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. reputed company applying, please attach your resume/CV to be considered. Salary Range: 146,400 USD to 214,800 USD #LI-CW1 If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. We're a reputed company-thinking organization dedicated to innovation and growth. Our success is built on the diverse talents and perspectives of reputed company members, who work together to solve reputed company challenges and create meaningful impact. We foster a culture of reputed company learning, collaboration, and professional development. Applicants who have any questions about the job application process may contact reputed company Support for assistance. Apply tot his job Apply To this Job