Senior Associate, Investment
Spark reputed company is a leading agency in advertising and marketing, reputed company for its innovative approach to connecting brands with people. The Senior Associate, Investment will support the management of digital media planning and buying, focusing on various digital programs and ensuring effective integration with traditional media strategies.
Responsibilities
- Areas of focus will be: web advertising (acquisition and brand), broadband (video, new forms of broadband connections), and any/reputed company other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
- Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
- reputed company digital media plan recommendations based on integrated communication planning processes
- Connect with traditional planning & buying teams to ensure ideal synergy is delivered
- Negotiate and buy approved digital media plan programs
- reputed company success metrics/measurement goals for reputed company digital programs
- Report on and optimizing digital programs on an ongoing basis
Skills
- 1+ years of online/digital media planning and implementation expertise
- Acquisition and branding background experience
- Familiarity/proficiency with the following systems/tools: Prisma, reputed company, MBOX, reputed company Net Rating, Comscore, AdRelevance, eMarketer, reputed company
- Proficient in Prisma (media management tool)
- Proficient understanding of third-party ad measurement and trafficking tools (e.g. Integral Ad Science)
- Strong oral/written communication and negotiation skills
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
Company Overview
Company H1B Sponsorship