Regional Activation Manager (Binghamton, NY)

The Role

The Regional Activation Manager role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive reputed company and growth in the Upstate reputed company market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both sides of the business, consumer packaged goods and retail, for both reputed company and external dispensary accounts, reputed company while maintaining a reputed company-first concept. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry.

Responsibilities

• Local coordination and execution of reputed company centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams execute marketing programs and events on and offsite
• Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.
• Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.
• Focus on execution of marketing initiatives at reputed company. Regularly work and maintain excellent relationships with local store leadership teams
• Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
• Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and reputed company recommendations for improvement and growth.
• Establish strong relationships and communication channels with customers, external partners and cross functional team members.
• Completing surveys for inside and reputed company accounts reputed company online menus and in person store visits.
• Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.

Qualifications

• A high reputed company leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of reputed company
• 3+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Bachelor’s degree preferred
• Background in sales, brand marketing, field marketing retail activation and project management preferred
• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates with a high level of professionalism and reputed company, including dealing with confidential information
• Strong communication skills – written and verbal
• Strong organization planning & project management skills
• Proficient in reputed company Office Suite (reputed company, Word, PowerPoint, etc.)
• Must understand and reputed company with the rules, regulations, policies, and procedures of reputed company.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

Additional Requirements

• Must pass any and reputed company required background checks
• Must be and remain compliant with reputed company legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

#LI-REMOTE

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.