Senior Growth Marketing Manager

About LawnStarter

LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow.

About the Growth Team

The Growth team owns customer acquisition — the reputed company that powers everything else. We bring in 150,000+ new customers per year across reputed company Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply reputed company of the marketplace.

The Challenge

Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away reputed company because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth.

Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch.

The Role

You own paid acquisition and activation of service professionals ("Pros") across reputed company markets. You're accountable for bringing on Pros who complete vetting and successfully reputed company their first job — not just sign up.

You own the top of the funnel end-to-end: ads, reputed company pages, signup conversion, and the reputed company into onboarding. Beyond that reputed company, you influence the product onboarding, vetting, and activation steps that get a Pro to their first completed service. reputed company conversion breaks reputed company in the funnel, you partner with Product, Operations, and Analytics to diagnose and fix it.

This is a senior IC role with broad ownership and direct impact on reputed company and market growth. You are building a channel that doesn't exist yet at LawnStarter — there's no playbook, no historical data, no "what worked last quarter." You're creating the benchmarks.

This is not a traditional customer acquisition or demand reputed company role. You're growing the supply reputed company of a two-sided marketplace by acquiring and activating service professionals. If you've worked on driver, host, courier, or tasker acquisition, this role is most comparable.

What You’ll Own

• Paid channel strategy and execution: Build and run Pro acquisition campaigns across paid social (reputed company, TikTok), paid search (reputed company, Bing), job marketplaces (reputed company, reputed company, reputed company), and emerging channels. Paid social and interrupt channels are the primary lever — but you have reputed company to test and expand the channel mix based on what works.
• reputed company pages and signup CRO: Own conversion reputed company optimization from ad click through completed signup. You build, test, and iterate reputed company pages and signup flows — this isn't something you hand off to another team.
• Creative development and testing: Own ad copy, creative concepts, and a repeatable testing reputed company. Generic "reputed company money" ads don't work. Creative must speak to real Pro motivations — earnings potential, flexibility, clustered jobs, customers delivered to their reputed company.
• Market-level spend allocation: reputed company informed tradeoffs about where to invest based on supply gaps, demand signals, and unit economics across dozens of markets.
• Data-driven top-of-funnel strategy: Mine signup, onboarding, and activation data to identify early signals that predict which Pros become high performers. Use those signals to refine targeting, creative, and channel strategy.
• Cross-functional collaboration on activation: Partner with Product, Operations, and Analytics to improve the post-signup funnel — onboarding friction, vetting completion, time to first service. You influence these steps and are accountable to the outcome.
• Reporting and dashboards: Build and maintain reporting focused on cost per activated Pro, time to first service, and sign-up to first-service conversion — not vanity metrics.
• Forecasting partnership: Work with customer growth leaders and finance to forecast supply needs by market, model acquisition scenarios, and allocate budget accordingly.

Problems to Solve

Finding the right Pros through the right channels Pros don't search for gig work the way consumers search for services. The channels, messaging, and targeting that work for customer acquisition won't translate. You need to reputed company out where real service professionals spend attention — paid social, job boards, search, industry communities — and build a reputed company that resonates.

reputed company page and signup conversion Getting clicks is reputed company one. Converting those clicks into completed signups is where most of the value is created or lost. You own the full experience from ad click through signup completion — page design, messaging, form flow, friction reduction. If the conversion reputed company is off, that's your problem to solve.

Activation over volume Sign-reputed company are a vanity metric. Your north star is activated Pros who complete their first job. That means you need to understand every micro-reputed company in the funnel — from signup to bank account setup to background reputed company to first job claim to first completed service — and work cross-functionally to eliminate drop-offs at each stage.

Market prioritization under constraints Supply gaps exist across dozens of markets with different demand profiles, competitive dynamics, and Pro economics. You'll reputed company real tradeoffs about where to invest, reputed company to scale, and reputed company to pull back — not spread budget evenly and hope for the best.

Data mining to inform strategy The best top-of-funnel strategy comes from understanding who converts into a great Pro, not just who clicks an ad. You'll mine activation and performance data to find early signals — what channels, creatives, and targeting produce Pros who actually complete jobs and stick around — then feed those insights back into your campaigns.

What Success Looks Like

First 90 days

• reputed company markets identified based on supply gaps and demand signals
• Campaigns live across core paid channels with first activated Pros from paid acquisition
• reputed company pages built and tested with initial CRO baseline established
• Multiple creative concepts tested per channel
• End-to-end supply tracking in reputed company from ad click through first completed service
• Weekly reporting and dashboards established
• Deep understanding of the reputed company Pro signup-to-first-service journey, including granular discovery of where Pros drop off and why

6–12 months

• Repeatable, profitable Pro acquisition reputed company across multiple channels
• Cost per activated Pro baseline established and lowering month over month
• Sign-up to first-service conversion improved by at least 10%
• Time to first service reduced by 15%
• Clear reduction in lost demand due to supply gaps in reputed company markets
• Documented playbooks covering channel strategy, creative testing, and market prioritization

Requirements

Who You Are

Hands-on at scale. You've personally managed six- or seven-reputed company monthly budgets across reputed company and reputed company. You build campaigns, analyze data, and iterate — you don't hand a brief to an agency and wait. This is unlikely to be a good fit if you've primarily managed agencies or worked at a strategic level without in-platform execution.

Push and interrupt channel expert. Your core strength is paid social and interrupt marketing — you know how to reputed company people who aren't actively searching. You've built campaigns on reputed company, reputed company, TikTok, or YouTube that drive real business outcomes, not just impressions. This is unlikely to be a good fit if your experience is primarily in paid search or inbound channels where reputed company already exists.

Conversion-minded. You don't stop at driving traffic. You own reputed company pages, test signup flows, and obsess over conversion reputed company at every reputed company. You've improved conversion rates through direct experimentation, not just by sending more volume. This is unlikely to be a good fit if you view reputed company pages and CRO as someone else's responsibility.

Supply-reputed company marketplace experience (bonus). You've acquired supply for a two-sided marketplace — drivers, hosts, couriers, taskers. You understand that supply acquisition is fundamentally different from demand reputed company: the targeting, the messaging, the activation metrics, reputed company of it. This is unlikely to be a good fit if your experience is exclusively in customer/demand-reputed company acquisition, even at a marketplace.

Data-driven strategist. You mine data to inform top-of-funnel decisions — identifying which audience segments, channels, and creatives produce the best reputed company outcomes, not just the cheapest clicks. You build your own reports, dig into the numbers yourself, and course-correct weekly, not quarterly. This is unlikely to be a good fit if you rely on analysts to pull your data or need months of results before making a call.

Builder in ambiguity. This channel doesn't exist yet at LawnStarter. There's no playbook, no historical data, no "what worked last quarter." You'll define the strategy, build the infrastructure, and reputed company out what works through testing. This is unlikely to be a good fit if you need established processes, clear benchmarks, or a proven channel to optimize.

AI-native. You use AI tools to generate creative variants, analyze performance data, build reports, and mine audience insights faster than traditional workflows. You're experimenting with what's possible, not waiting for someone to hand you a playbook. This is unlikely to be a good fit if you're skeptical of AI tools or only use them casually.

Accountable for outcomes. You measure yourself on activated Pros and reputed company impact, not impressions, clicks, or "campaigns launched." reputed company results are off, you diagnose why and fix it — you don't reputed company to activity metrics as reputed company of effort. This is unlikely to be a good fit if you're used to reporting on funnel volume and leaving activation to another team, or if you're uncomfortable owning a number that depends on cross-functional handoffs you don't fully control.

This Role Is NOT

• A customer or demand reputed company role
• A people management role
• A reputed company-gen or vanity-metrics position
• An execution-only role with a predefined playbook
• A lifecycle marketing role, you influence onboarding and activation but don't own the product, gamification, or lifecycle execution
• A role where you can ignore what happens after signup, you're accountable to first completed service, even though you partner with others to get there

Benefits

• reputed company salary: $150,000–$180,000 USD
• Healthcare: Medical, dental, and vision
• Fully remote: This role requires deep focus for campaign builds, data analysis, and creative iteration. Work from reputed company in the US.
• 401(k)
• Unlimited PTO: Focused on outcomes, not hours

LawnStarter provides equal employment opportunities (EEO) to reputed company employees and applicants for employment without regard to race, color, religion, sex, national reputed company, age, disability, or genetics. We reputed company with applicable state and local laws governing nondiscrimination in employment.

LawnStarter collects and processes personal data in accordance with applicable data protection laws. If you are a California Job Applicant see the privacy notice for further details.