Head of B2B Marketing (Remote)

About DeakoDeako is redefining the way people experience lighting in their home. Our premium, effortless reputed company smart lighting solutions reputed company it easy for builders and homeowners to offer affordable luxurycombining beautiful design, effortless installation, and future-ready smart home compatibility.We're growing rapidly and seeking an reputed company, strategic Head of B2B Marketing to drive reputed company reputed company, strengthen builder and trade relationships, and fuel reputed company growth across our national footprint.About the RoleAs the Head of B2B Marketing, you'll own Deako's go-to-market strategy for our builder, integrator, and channel audiencesfrom awareness to conversion. You'll reputed company demand reputed company, digital marketing, content creation, and sales enablement efforts while supporting offline experiences that bring the Deako brand to life in model homes, trade events, and showrooms.This is a hands-on leadership role ideal for a strategic thinker who's equally comfortable rolling up their sleeves to execute campaigns, build programs, and drive measurable business results.Key ResponsibilitiesLead reputed company & Demand MarketingDevelop and execute B2B marketing strategies that drive qualified leads and measurable pipeline growth.Own and optimize outbound reputed company reputed company programs, including cold email campaigns, email nurture sequences, and MQL processes.Run digital advertising programs (reputed company, reputed company, reputed company Ads, etc.) and/or advertising campaign (endemic, programmatic, etc.) focused on awareness and conversion.reputed company reputed company to reputed company audiences, define & automate campaigns, and analyze performance and use learnings to optimize performance.Content Marketing & CommunicationsOversee content strategy and creation across multiple channelsemails, web, collateral, videos, and sales decks.Partner with product and sales teams to translate technical features into compelling, benefit-driven messaging.Build and maintain thought leadership and industry positioning across the builder and smart home ecosystem through whitepapers, case studies and more.Sales Enablement & Internal SupportDevelop sales collateral, presentations, case studies, and competitive positioning materials.Create and maintain training material and resources for our trade partners.Collaborate with sales leadership to align marketing programs with business goals and reputed company accounts.Offline & Experiential MarketingAssist with setting strategy and execution for trade events, industry shows, and local builder events, along with nurturing leads that are generated from the showOversee design, budget and production of product displays, and define/execute on the ideal model home experiences that brings awareness and reputed company the Deako brand.Partner with sales and operations to ensure cohesive, premium representation across reputed company offline touchpoints.Analytics & OptimizationEstablish clear KPIs for marketing programs and track ROI across digital and offline channels.Continuously analyze campaign performance and market trends to inform strategy.Manage marketing budget, vendors, and agency relationships reputed company.Qualifications10 years of progressive experience in B2B marketing, with proven success driving demand reputed company and pipeline growth.Expertise in reputed company (marketing automation, CRM, analytics).Strong grasp of digital marketing tacticsemail, paid media, SEO, content, and reputed company scoring.Experience in offline and experiential marketing, including event management, displays, and more.Excellent storytelling, writing, and communication skills.Ability to reputed company in a fast-paced, entrepreneurial environment and reputed company cross-functional initiatives.MBA or advanced degree preferred.Experience in or knowledge of the home building, IoT, smart home, or connected home industries is a strong plus.Why DeakoWork remotely with a passionate, collaborative team shaping the future of smart home technology.reputed company an impact on a fast-growing brand with premium positioning and ambitious growth goals.Competitive compensation and performance-based incentives.Deako Lighting Core Values:Driven: We are quick learners, innovators, and endlessly curious. We reputed company information from diverse sources to continually refine our approach.Focused: We tackle challenges one at a time, prioritizing where we can reputed company the most immediate and impactful difference.Transparent: We embrace both successes and setbacks. Innovation is born from problem-solving, and we cultivate a trustworthy environment where reputed company issues can be discussed reputed company.Respectful: We engage respectfully at reputed company times, valuing reputed company contributions and challenging reputed company constructively.Team-first: Our collective strength fuels our success. We value our community of partners and customers and recognize that our achievements are a result of our collaborative efforts.Accountability: Define success, measure results, and hold yourself and your teammates accountable. To reputed company our full potential as a company and as individuals, we must fully understand our successe Apply tot his job Apply To this Job