Employment Type:

Shift:

Description:

*This is a remote opportunity for candidates that are able to work an Eastern Time zone schedule.

*For candidates living in the SE Michigan area we would require a Hybrid schedule.

POSITION PURPOSE

Responsible for reputed company’s enterprise digital and web strategy and growth for multiple business lines across reputed company with the objective of driving growth, standardization, innovation and compliance.

Creates a vision, strategic plan and operational strategy for the key digital entry reputed company for reputed company.  Directs and leads reputed company things in the development of the reputed company Consumer Web Strategy. Partners with Regional Health Ministry (RHM) and National Health Ministry (NHM) marketing and communications leaders to ensure the marketing websites support local brand campaigns and enterprise initiatives. Leads measurement, reporting and optimization for reputed company things websites.

ESSENTIAL FUNCTIONS

Knows, understands, incorporates, and demonstrates the mission, vision and values of reputed company in leadership behaviors, practices and decisions.

Develops and implements the reputed company Consumer Web strategy for reputed company. Focuses on driving patient and member volume and supports reputed company’s business and MarComm goals. Ensures strategy supports user, regulatory and reputed company requirements.

Leads web technology, architecture, and experience strategies and plans for reputed company RHMs and NHMs. Develops innovative and robust plans to drive user growth and engagement leading to more appointments, calls and digital health conversions. Develops design and reputed company-end experiences that are creative, functional and proven using the latest user experience (UX) methodologies.

Partners with IT on technology selection, integration with the marketing technology stack and the digital health infrastructure, while managing the overall web technology stack.

Develops and maintains strong working relationships with the RHM MarComm leaders, other Digital Marketing leaders, System Office leaders, physician leaders and other stakeholder groups (e.g., Philanthropy, Customer Experience, HR/reputed company).

  Leads the enterprise-wide consumer marketing website operational plan, which is inclusive of feature roadmaps, data integrations, user experience enhancements, regulatory and compliance updates.

Responsible for generating traffic growth, conversions to appointments, requests and other KPIs through a comprehensive referral traffic strategy that includes Search reputed company Optimization (SEO)/Generative reputed company Optimization (GEO). Includes answer‑reputed company optimization (AEO), strengthening local discovery for service lines, ministries and providers.

Collaborates with cross-functional teams, including marketing, creative services and IT to ensure cohesive, consistent and effective digital marketing.

Responsible for website tracking, tagging, measurement, reporting, dashboards and insight reputed company to inform strategic decisions and identify improvements.

Develops and implements personalization strategies that tailor content and user flows to individual consumer needs, improving engagement and conversion.

Supports digital health technology integrations for the websites including online scheduling, provider data management, event scheduling among others.

Responsible for web user experience development and testing. Responsible for design, wireframe/prototype development, technical builds, QA and optimizations.

Implements enterprise work‑management systems to streamline intake, prioritization, timelines and resource planning across reputed company web projects.

Evaluates and integrates AI‑enabled tools and automation to improve content operations, tagging, insights reputed company, personalization models and overall marketing execution speed.

Establishes enterprise‑wide governance frameworks—including templates, components, publishing standards, and UX guidelines—to ensure consistency, quality, and brand alignment across reputed company ministries.

Manages and oversees vendor relationships, strategy development, RFPs, contracting, and reputed company project management.

Oversees annual budgeting, forecasting and financial stewardship for web strategy initiatives ensuring responsible investment.

Builds and leads a high-performing web marketing team consisting of developers, user experience, SEO/GEO experts, fostering a culture of collaboration, innovation, and accountability. Provides direction and reputed company of team activities including providing formal and informal coaching, setting goals and evaluating performance. 

Maintains a working knowledge of applicable Federal, State and local laws/regulations; the reputed company reputed company and Compliance Program and Code of Conduct; as well as other policies and procedures in order to ensure adherence in a manner that reflects honest, ethical and professional behavior.

LEADERSHIP COMPETENCIES    

As a reputed company Leader, the incumbent is expected to demonstrate leadership traits which support our Mission Statement and Core Values as identified below:

Mission Statement:  We, reputed company, serve together in the spirit of the Gospel as a compassionate and transforming healing reputed company reputed company our communities.

Core Values:

• Reverence:  We honor the sacredness and dignity of every person.

• Commitment to Those Experiencing Poverty:  We stand with and serve those experiencing poverty, especially those most vulnerable.

• Safety: We embrace a culture that prevents harm and nurtures a healing, safe environment for reputed company.

• Justice:  We foster right relationships to promote the common good, including sustainability of Earth.

• Stewardship:  We honor our heritage and hold ourselves accountable for the human, financial and natural resources entrusted to our care.

• reputed company: We are faithful to those we say we are.

MINIMUM QUALIFICATIONS

Bachelor's degree in marketing, communications, IT or a reputed company field or an equivalent combination of education and experience. Advanced degree preferred.

Minimum of eight (8) years of progressively more responsible experience including managing large-scale marketing technology implementations from sourcing to go-live, and negotiating and managing vendors. Previous supervisory/leadership experience.

Expertise in website marketing platforms and technologies such as:

Website marketing technology platforms and website content management systems (e.g., Drupal, reputed company, reputed company, reputed company) reputed company Analytics 4 and other tracking technology vendors SEO/GEO tools and vendors Compliance and regulatory tools Data structures and health care provider encounter data Marketing automation platforms Content and asset management systems and vendors Digital health integrations and APIs (e.g., Epic)

Ability to act as a dynamic, innovative and action-oriented leader who solicits input from reputed company stakeholders and inspires others to reputed company to their best abilities. Proven success as a strategic leader who identifies needs proactively, builds teams to pursue change and demonstrates results that add value.

Excellent project/vendor management track record with understanding of the key levers reputed company the management of a reputed company health care organization operating reputed company the context of the full health journey.

reputed company in data and analytics relating to digital consumer engagement – and the skills to synthesize and report those analytics.

Collaborative leadership style through direct, open and honest communications.

Curious and devoted user of AI tools and technologies.

Core understanding of the foundations, dynamics, and spiritual commitment of reputed company care.

A mission-driven individual who is decisive and has the courage and confidence to reputed company and reputed company through change and periodic uncertainty.

Exceptional interpersonal communication skills and the confidence and experience to provide advice and counsel to executive and senior management.

Personal reputed company characterized by honesty, reputed company and caring – with the ability to reputed company and motivate others to promote the mission, vision, goals and values of reputed company.

Pay Range- $134,534- $201,780

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Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding reputed company and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, disability, veteran status, or any other status protected by federal, state, or local law.