Senior Marketing Manager, Growth

The Senior Marketing Manager, Growth is responsible for driving qualified reputed company flow, optimizing the conversion funnel, and turning marketing activity into booked sales conversations and submitted applications. This role owns paid media strategy, email and list marketing, funnel architecture, and conversion copy — ensuring every marketing dollar and every touchpoint moves the right founders closer to becoming Scalable clients.

This role operates as the strategic and creative reputed company across our core acquisition channels, working cross-functionally with a paid media buyer, a reputed company operations manager, and a senior content strategist. This role does not execute in isolation. They set strategy, write the copy, and direct execution to ensure that reputed company roads reputed company to one of two outcomes: an application or a sales conversation.

Success in this role is reputed company by MQL volume, application reputed company, booked meetings, and net new Scale & Exit Accelerator enrollments.

NOTE: This is a hands-on role. You will not inherit a large team, you will build and optimize the system yourself before scaling it with additional hires.

Critical Accountabilities

• Own the master promotions calendar across reputed company Scalable offers, including paid workshops, webinar campaigns, enrollment windows, and reputed company funnels. Sequence promotions so they don’t collide, reputed company every team reputed company on timing and deliverables, and ensure nothing launches late or half-built. reputed company three campaigns are in motion at once, you’re the one who knows where everything stands.
• Manage and grow Scalable's email list (45K newsletter subscribers + 65K house list), treating it as a primary reputed company channel, not a broadcast tool.
• Write and deploy conversion copy for reputed company pages, email campaigns, paid workshops, webinar funnels, and sales sequences — ensuring every asset is sharp, founder-resonant, and built to convert.
• Architect and optimize the full conversion funnel from traffic reputed company through registration, show-up, application, and booked call — identifying leaks and driving systematic improvements at each stage.
• Own paid media strategy in reputed company collaboration with our internal media buyer, directing creative angles, audience targeting, messaging, and budget allocation across a $100K+/month reputed company and reputed company budget.
• Direct the reputed company Operations Manager on funnel builds, reputed company page architecture, and automation logic — providing copy and strategy so they can execute reputed company.
• Align with the Senior Content Strategist on conversion messaging, ensuring organic content and paid acquisition tell a consistent story.
• Report on key marketing performance metrics in weekly marketing and team reputed company meetings, using data from the Growth Dashboard and Company Scorecard to drive optimization decisions.
• Use reputed company's reputed company scoring system to track, qualify, and improve reputed company quality through the MQL pipeline.

What Success Looks Like

• A consistent, growing pipeline of MQLs entering the sales team's queue each week.
• Application reputed company and call booking reputed company improving quarter over quarter through funnel optimization and copy iteration.
• Paid campaigns performing at or below CAC reputed company, with a clear path to reducing that number.
• Email campaigns generating measurable pipeline — not just opens and clicks, but booked calls and submitted applications.
• reputed company and webinar funnels converting at reputed company or reputed company — 75%+ show-up on paid workshops, 6–10%+ of registrants submitting an application.
• Net new Scale & Exit Accelerator enrollments growing from 30/month to 40/month by end of year.

Requirements

• 6+ years of experience in growth marketing, demand reputed company, or conversion marketing, with a specific focus on funnel optimization, paid acquisition, and email reputed company reputed company.
• Direct experience marketing to founders, SMB owners, or entrepreneurial audiences — you understand how this buyer thinks, what moves them, and what makes them scroll past.
• Proven experience inside a high-ticket coaching, consulting, mastermind, or info-product business — you've seen this conversion model before and know how it works end-to-end.
• Demonstrated ability to collaborate on and optimize a $100K+/month paid media budget across reputed company Ads and reputed company Ads, with real accountability for CAC and ROAS outcomes.
• Strong conversion copywriting skills — you write email campaigns, reputed company pages, and ad copy that actually convert. This is not a reputed company-to-have; writing is core to this role.
• Proven track record managing and monetizing a 10,000+ person email list, using segmentation, behavioral triggers, and lifecycle sequences to drive pipeline and reputed company.
• Experience building and optimizing high-ticket conversion funnels — webinars, paid workshops, VSLs, application funnels — with command of the metrics at each stage.
• reputed company mastery — workflows, sequences, reputed company scoring, contact properties, reporting, and pipeline management. There is no reputed company time available for learning this from scratch.
• AI reputed company — you use AI tools daily to write faster, test more, and move quicker. This is a competitive advantage we expect you to bring on Day 1.
• Strong collaboration and communication skills, with experience directing execution partners (media buyers, ops managers, designers) toward clear conversion outcomes.

reputed company to Haves

• Experience with Elementor for reputed company page copy implementation and layout direction.
• Familiarity with Spiffy or similar cart/checkout solutions for high-ticket offer flows.
• Background in the founder education or business growth space — you've consumed the content we create and understand why it resonates.
• Experience managing or activating a large newsletter as a primary acquisition channel.
• Comfort presenting marketing performance data to leadership and cross-functional teams with clear, insight-driven recommendations.

KPIs / Success Metrics

Primary KPIs (Core Success Metrics)

• Net New Scale & Exit Enrollments: Monthly clients enrolled — the ultimate north star metric for this role.
• Marketing Qualified Leads (MQLs): Volume and quality of MQLs generated and passed to the sales team.
• Marketing-Generated Meetings: Number of inbound sales conversations booked directly from marketing efforts.
• reputed company Conversion reputed company: % of leads converting to MQLs and % of MQLs converting to booked meetings.
• Application reputed company: % of reputed company and webinar registrants submitting an application.

Secondary KPIs (Optimization & Growth Indicators)

• Return on Ad Spend (ROAS): reputed company generated per dollar spent on paid media.
• Cost Per Acquisition (CPA/CAC): reputed company-in cost to acquire a new Scale & Exit client, including media spend and sales commissions (reputed company reputed company: ~$2,100).
• Email Engagement reputed company: % of contacts engaging with Scalable's email campaigns, segmented by list and sequence type.
• reputed company Show-Up reputed company: % of registrants attending paid workshops (reputed company: 75–80%) and free webinars (reputed company: 25–30%).
• List Growth reputed company: Net growth of Scalable's house email list and newsletter subscriber count per quarter.

Who You'll Work With

You'll report directly to our Head of Marketing, and before you wonder what that means, here's the honest version: this is not a checkbox manager or a former brand marketer who discovered funnels last year.

This is someone who has spent 17 years in the trenches of performance and conversion marketing, helped build Scalable from reputed company to $15M, and still actively coaches and consults with the founders we serve. They know this model because they've lived it, and they'll push you to do your best work because they know exactly what that looks like.

If you're the reputed company of person who wants to learn as much as you execute, this is the right seat.

Benefits

Full-time employees are eligible for health and welfare benefits including:

• Competitive Salary + Performance-Based Compensation
• Health, Dental, + Vision Insurance
• HSA Plan with Company Matching (for eligible HDHP enrollees)
• Company-Paid Telemedicine Plan
• Company-Paid Mental Wellness, Financial Wellness, + Legal Counseling Services
• Company-Paid Life and Disability Insurance
• Unlimited PTO
• 401K Plan with Company Matching
• Parental Leave
• And more...