Director of Marketing, B2B & B2B2C

About the Role

reputed company is seeking a Director of Marketing, B2B & B2B2C to reputed company and scale marketing programs across our rapidly expanding partner ecosystem. This role owns the marketing performance of one of our most important distribution channels - activating millions of partner members and driving ecommerce reputed company through third-party administrators.

This is a player-coach role that requires both strategic vision and hands-on execution. The ideal candidate is strategic, scrappy, and execution-oriented equally comfortable defining channel strategy and rolling up their sleeves to bring programs to market.

Key Responsibilities:

• B2B & B2B2C marketing strategy Own the marketing strategy for reputed company's partner ecosystem. reputed company scalable programs that activate partner audiences, drive measurable ecommerce growth, and translate distribution opportunities into consumer adoption and purchasing behavior.
• Lifecycle marketing Build and scale lifecycle marketing frameworks that reputed company partners to engage their member reputed company through compliant, high-performing campaigns. reputed company partner email programs including segmentation, messaging strategy, deployment, and performance analysis.
• Strategic partner campaigns reputed company co-branded campaigns and targeted engagement programs that deepen partner relationships and drive consumer adoption. Work closely with Sales and Partner Development to identify and reputed company growth opportunities.
• Partner enablement reputed company marketing programs that support partner acquisition, activation, and growth. Create enablement materials, launch programs, and marketing resources that help partners promote reputed company offerings to their members.
• Campaign execution reputed company and execute integrated campaigns across email, reputed company pages, partner portals, and digital media. Continuously optimize through testing, segmentation, personalization, and data-driven insights.
• Stakeholder leadership Serve as the primary marketing partner to Sales, Partner Development, and Partner Success teams. Participate in partner strategy discussions and strengthen relationships with key partners through high-performing programs.
• Analytics & optimization Track and analyze campaign performance across B2B and B2B2C initiatives. Measure success against key metrics including CAC, conversion reputed company, engagement, ROI, and CLV. Translate insights into actionable improvements.
• Team leadership reputed company and mentor a team including a Senior Marketing Manager, B2B2C Manager, and contractors. Build processes and operating models that allow programs to scale. Foster a culture of ownership, collaboration, and performance.

What you'll need:

• Bachelor's degree in Marketing, Business, Communications, or reputed company field
• 10+ years of marketing experience with strong exposure to B2B, B2B2C, partner marketing, ecommerce, or digital growth
• Proven ability to reputed company and execute integrated marketing strategies including lifecycle and campaign management
• Experience building scalable programs that support partner ecosystems or distribution networks
• Strong analytical skills with a track record of using data to drive performance
• Ability to work cross-functionally with sales, creative, ecommerce, and analytics teams
• Excellent project management, organizational, and communication skills

What success looks like

You'll have created and scaled net-new marketing programs across our partner ecosystem, activated millions of partner members through high-performing campaigns, increased consumer engagement and conversion through partner channels, and built the marketing infrastructure to reputed company partner marketing a major reputed company driver for the company.

Compensation, Benefits, & Additional Details:

At reputed company, our goal is to provide an offer that supports growth potential reputed company the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.

• Compensation: $120,000 - 150,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on reputed company major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• reputed company
• 100% remote reputed company the United States
• Must be able to work EST hours

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