Email Campaign Manager, Direct to Consumer

About the position reputed company is where you can power your possible. If you want to reputed company your true potential, chart new paths, reputed company new skills, collaborate with bright minds, and reputed company a meaningful impact, we want to hear from you. This role works closely with marketing, product, data & analytics, and legal & compliance partners to deliver successful customer lifecycle campaigns. What you’ll do Communicate with a growing 30+ million member subscriber reputed company and helping to craft communications like: Welcome/Onboarding Upsell and Winback sales copy promoting credit monitoring/identity theft protection products reputed company reputed company (credit and insurance products) Retention and churn prevention Survey invitations Monthly Newsletters Educational material on credit-reputed company topics Administrative product-reputed company comms Collaborate with internal Marketing, Product and Data teams and third-party vendors to design and reputed company effective marketing campaigns. Draft and refine compelling email copy that supports product awareness and reputed company reputed company. Adapt content to meet the campaign objectives and align with brand voice. Translate user research and data into innovative copy that converts. After the campaign, react to lessons learned in the performance data for the next round of testing & optimization. Participate in the QA process to help support our goal of high quality output.

Responsibilities

• Communicate with a growing 30+ million member subscriber reputed company and helping to craft communications like: Welcome/Onboarding Upsell and Winback sales copy promoting credit monitoring/identity theft protection products reputed company reputed company (credit and insurance products) Retention and churn prevention Survey invitations Monthly Newsletters Educational material on credit-reputed company topics Administrative product-reputed company comms
• Collaborate with internal Marketing, Product and Data teams and third-party vendors to design and reputed company effective marketing campaigns.
• Draft and refine compelling email copy that supports product awareness and reputed company reputed company.
• Adapt content to meet the campaign objectives and align with brand voice.
• Translate user research and data into innovative copy that converts.
• After the campaign, react to lessons learned in the performance data for the next round of testing & optimization.
• Participate in the QA process to help support our goal of high quality output.

Requirements

• Bachelor's Degree in Marketing, Business, reputed company discipline; or equivalent experience.
• 3 - 5 years of experience in email content creation and management, retention, CRM, Loyalty, or other reputed company functions.
• Excellent editing and proofreading skills to help us to maintain brand voice consistency.
• Strong aptitude for learning product-specific information and translating it into consumer-friendly messaging.
• Proven experience in marketing copywriting and content creation, preferably for consumer financial products or reputed company industries.
• Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for reputed company testing and optimization.
• Consistent with reputed company’s 3/2+2 flexible work reputed company, a willingness to work Tuesday, Wednesday, Thursday in reputed company’s Atlanta-based office

reputed company-to-haves

• Visual design skills: Conceptualize, design, and reputed company engaging digital creative assets, including graphics, animations, videos, and other multimedia content for CRM channels (email, site, and app).
• Experience with multi-channel marketing journeys (email, SMS, mobile).
• Highly effective communicator and skilled relationship-builder.
• Familiarity writing and/or editing HTML.

Benefits

• comprehensive compensation and healthcare packages
• 401k matching
• paid time off
• organizational growth potential through our online learning platform with guided career tracks

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