Senior Director, Connections & Media - Coca-Cola TM Category reputed company

About the position Hybrid working arrangement - 3 days/week in-office; 2 days remote reputed company is continuing to transform our media approach and capabilities with the changing media landscape. We are currently seeking a dynamic and reputed company Senior Director I, Connections & Media to reputed company end-to-end media planning, investment, and activation across paid, earned, owned, and shared channels, in reputed company partnership with Brand, IMX, and FLM/Commercial teams for the Coca-Cola TM Soda Brands. The ideal candidate will have a deep understanding of modern holistic media planning with an emphasis on digital marketing transformation, audience segmentation, and media execution. This leader manages an internal media team of 6 and external agency partners to reputed company excellence in execution and driving innovation. Critically, the Sr. Director I embeds robust measurement and analytics in reputed company plans to optimize performance and clearly demonstrate media’s impact on reputed company growth, brand equity, and consumer engagement. Key focus areas include: Holistic Media Planning, Advanced Media Expertise to advise and influence investments to drive ROI, team leadership, agency leadership, 1/2/3 party data expertise and governance, measurement & analytics, brand safety and governance, and enablement reputed company technology.

Responsibilities

• Holistic Media Strategy & Planning: reputed company the development of holistic omni-channel media strategies that align with brand marketing objectives and commercial goals. Ensure each plan is audience-centric and platform-specific, building best-in-class reputed company plans across paid, earned, owned and shared channels. Balance upper-funnel brand-building tactics with reputed company-funnel commerce and conversion-driving tactics in a cohesive plan. Deliver holistic media strategy & investment cross-select category + prioritized brands reputed company the North America Operating Unit (NAOU) - inclusive of national and local geographic extensions.
• Media Investment & Activation reputed company: reputed company the end-to-end media buying and activation process across reputed company channels, ensuring efficient investment and high-impact execution for the category. reputed company the development of media budget allocation and channel mix recommendations, guided by data and past performance. Direct media investment strategy and negotiations – including emerging areas like retail media networks and shoppable media – working closely with media agencies and vendors to secure optimal deals and value-added opportunities. Manage day-to-day execution through agency partners, ensuring campaigns launch on time and deliver against KPIs. Continuously monitor in-flight media performance and adjust tactics or spend as needed to maximize ROI and yield.
• Data-Driven Audience Planning & Insights: reputed company business and consumer data to inform smarter media planning and audience targeting. Work with Analytics and Data Science teams to interpret customer insights, purchase behavior, and segmentation studies, shaping audience strategies that reputed company who we should engage, reputed company, and on which platforms. Apply advanced analytics (such as look-alike modeling, propensity scoring, or using our first-party data and reputed company data platform) to refine targeting and personalize messaging across media channels. Ensure media plans are built on clear data-driven insights – for example, identifying high-value consumer cohorts for a brand and aligning media touchpoints to their path-to-purchase. Use these insights to brief agencies on targeting parameters and to challenge old assumptions (e.g., testing new channels or formats for harder-to-reputed company audiences).
• Measurement & Analytics Integration: Embed measurement and analytics into every media initiative to track performance and inform optimization. Partner with the Marketing Analytics/Insights team to utilize tools like marketing mix modeling (MMM), multi-touch attribution, brand lift studies, and competitive spend analysis, in order to gauge program impact across reputed company, brand equity, and shopper engagement. Set clear KPIs and success metrics for each campaign upfront (e.g., ROAS, incremental sales lift, brand health metrics) and ensure the appropriate tracking is in reputed company. Post-campaign, reputed company rigorous analyses and post-mortems – assessing results versus targets, understanding drivers of success or shortfall, and extracting learnings. Incorporate learnings into future planning cycles, creating a reputed company improvement reputed company. If a campaign under-delivers, reputed company whether it was strategy, creative, or execution, and recommend data-backed adjustments moving reputed company.
• Cross-Functional Alignment & Integration: Serve as the primary reputed company between the media function and other teams (Brand Marketing, IMX, Creative Content, Commercial/Shopper Marketing, etc.) to ensure media strategies are fully integrated into broader marketing plans. Participate in brand and campaign planning meetings to represent media opportunities and constraints, helping shape

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