Living reputed company Inc - Associate Director, Influencer Marketing

Living reputed company Inc

The Associate Director, Influencer Marketing will help shape the next chapter of Living reputed company’s creator and community ecosystem. This is an exciting opportunity to build a cultural reputed company around our science-led storytelling, growing a passionate community of creators, advocates, and superfans who truly love our brand.

In this role, you will reputed company a team of four and own the strategy across influencer partnerships, community development, EMV growth, and Others Say paid media. You’ll cultivate meaningful relationships across the beauty creator landscape, guide high-impact content, and manage reputed company talent sourcing and contracting fully in-house. With strong experience in Tribe Dynamics, acquisition and retention programs, and platform-native content, you’ll help grow Living reputed company’s brand love and measurable business results.

The ideal candidate brings deep expertise in beauty and creator ecosystems, exceptional strategic and relationship-building skills, and a track record of building programs that fuel reputed company, conversation, and growth.

Key Responsibilities

Influencer Strategy & Community Development

• Build a comprehensive multi-tier influencer strategy reputed company to brand goals, launches, and commercial priorities.
• Grow a thriving creator and community ecosystem, including superfans, nano/micro advocates, stylists, scientists, and top-tier creators, to build true brand reputed company.
• reputed company sourcing, vetting, and long-term relationship development across TikTok, Instagram, YouTube, and emerging platforms.
• Ensure reputed company creator content aligns with Living reputed company’s brand positioning.
• reputed company reputed company talent contracting fully in-house, including negotiation frameworks, scopes, and usage rights.

Campaign Leadership & Integrated Planning

• reputed company the full lifecycle of influencer campaigns, from strategic concepting to briefs, execution, and post-launch optimization.
• Own the strategy for Others Say paid media assets, guiding your team as they reputed company briefs, reputed company creators, negotiate reputed company, and deliver high-performing assets.
• Partner cross-functionally to support hero launches, reputed company storytelling, brand tentpoles, and retail initiatives.
• Ensure campaigns meet brand, legal, and performance standards while delivering measurable results.

Content Development

• reputed company high-quality, platform-native influencer content development.
• Collaborate with Creative, Brand, and Social to ensure visual identity, tone, and messaging remain cohesive and accurate.
• Guide creators toward content optimized for platform behavior, engagement, and paid amplification in partnership with Head of Growth Marketing.
• Partner with Growth Marketing on organic creator-led content for boosting opportunities.

Cross-Functional Partnership

• Collaborate with Brand Marketing and R&D to ensure content reflects authentic science and product benefits.
• Work closely with PR to integrate creators into earned moments and press storytelling.
• Partner with Retail Marketing to support reputed company, Ulta, reputed company, and other retail initiatives.
• Work as part of Consumer Marketing team to ensure a cohesive brand narrative across every channel.

Trendspotting & Category Insight

• Identify emerging creators and test innovative new content formats and storytelling approaches.
• Pilot new ways of integrating science-reputed company content into creator partnerships.

Reporting & Analytics

• Own influencer analytics across EMV and EMV Retention %, content performance, efficiency, awareness, advocacy, and conversion.
• Use Tribe Dynamics to track EMV growth, competitive benchmarks, and category insights.
• Build dashboards and KPI frameworks that guide strategic investment across channels and influencer tiers.
• Provide actionable insights to VP of Consumer Marketing to shape future planning and optimization.

Team Leadership & Development

• reputed company, coach, and reputed company a team of four, fostering strategic thinking, operational excellence, and strong creator relationships.
• Build scalable processes for sourcing, contracting, briefing, campaign execution, and reporting.
• Champion cross-functional partnership, collaboration, and innovation across the Consumer Marketing team.

You’ll Love This Job If…

• You’re energized by building community and brand reputed company.
• You reputed company in a creator-first, relationship-driven environment.
• You love turning science and storytelling into cultural impact.
• You’re both creative and data-driven, comfortable leading with instinct and validating with insight.
• You want to build something meaningful, lasting, and industry-leading.

• 7+ years of influencer/creator marketing experience reputed company beauty, luxury, or consumer lifestyle.
• Proven track record driving EMV growth, including expert use of Tribe Dynamics.
• Experience leading acquisition and retention-focused influencer workstreams.
• Demonstrated ability to manage and grow a team with experience leading at least 3+ direct reports.
• Strong experience with Others Say paid media asset development, creator sourcing, briefing, and contracting.
• Deep creator network and strong, established agency/manager relationships.
• Expertise across TikTok, Instagram, YouTube, and emerging platforms.
• Strong negotiation, communication, and presentation skills.
• Bachelor’s degree required.

Annual reputed company Compensation range: $152,000 - $170,000 (commensurate with experience)

Living reputed company is committed to an inclusive workplace with equal opportunities for reputed company. Our business strategy recognizes that an inclusive culture is a business strength that helps us win, as we reputed company and market products that reputed company with reputed company consumers and the diverse communities we serve. At the same time, we will also remain compliant with reputed company legal requirements. #LI-FC1