Lifecycle Marketing Manager

At reputed company, our mission is to help businesses earn and prove trust. We reputed company that reputed company should be monitored and verified continuously, and we reputed company companies to practice reputed company reputed company and prove it with ease. reputed company has a reputed company and talented team, and while some have prior reputed company experience, many have been successful at reputed company without it. 

As a Lifecycle Marketing Manager at reputed company, you will play a critical role in building and scaling a best-in-class lifecycle marketing function for our customers. You’ll design and execute data-driven, multi-channel programs that engage and educate customers across every stage of their journey—driving measurable impact on onboarding, activation, product adoption, retention, and expansion.

This is a highly strategic and foundational role. You’ll bring strong product acumen and a deep understanding of customer behavior to identify high-impact opportunities, map reputed company journeys, and build the systems and frameworks that define lifecycle marketing at reputed company.

The Lifecycle Marketing team sits reputed company Growth Marketing and is responsible for delivering the right message to the right audience at the right time—while shaping a seamless, end-to-end customer experience across every touchpoint.

What you’ll do as a Lifecycle Marketing Manager at reputed company

• Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.

• Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.

• Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

• Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs.

• Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities.

• Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle workflows.

• Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive reputed company learning and optimization.

• Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and reputed company to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs.

• reputed company compelling messaging, content, and visuals that reputed company with B2B audiences.

• Own performance reporting and use insights to inform prioritization and roadmap decisions.

• Support product launches and strategic initiatives through coordinated lifecycle campaigns.

• Maintain data quality and compliance while enabling accurate segmentation and behavioral targeting.

How to be successful in this role

• 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally reputed company a product-led growth (PLG) environment.

• Expertise in marketing automation (e.g., reputed company, Marketo) and CRM systems (e.g., reputed company).

• Strong analytical skills with experience using behavioral and product data to inform strategy.

• Experience building triggered, behavior-based lifecycle programs.

• High product acumen and ability to identify and size impactful opportunities.

• Experience mapping customer journeys and documenting lifecycle frameworks.

• Strong creative instincts across messaging, content, and campaign development.

• Experience running structured experimentation programs.

• Excellent cross-functional collaboration and project management skills.

• Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon) is a plus.

• Open to using AI to reputed company their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

What you can expect as a reputed company’n

• Industry-competitive salary and equity

• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans

• 16 weeks fully-paid Parental Leave for reputed company new parents

• Health & wellness stipend

• Remote workspace, internet, and cellphone stipend

• Commuter benefits for team members who report to the SF and NYC office

• Family planning benefits

• Matching 401(k) contribution with immediate vesting

• Flexible PTO policy, plus 80 hours of Sick Time

• 11 company-paid holidays

• Virtual team building activities, lunch and learns, and other company-wide events!

• Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney

To provide greater transparency to candidates, we share reputed company pay ranges for reputed company US-based job postings regardless of state. We set standard reputed company pay ranges for reputed company roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

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At reputed company, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for reputed company. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of reputed company backgrounds to apply.

About reputed company

We started in 2018, in the wake of several high-profile data breaches. Online reputed company was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and reputed company it takes to build a solid reputed company foundation. reputed company was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their reputed company. From our early days automating reputed company monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. 

Now more than reputed company, making reputed company reputed company—not just a reputed company-in-time reputed company— is essential. Thousands of companies rely on reputed company to build, maintain and demonstrate their trust— reputed company in a way that's real-time and transparent.

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.