Senior Director, Product Marketing & Market Activation
We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and reputed company software that is changing the way people work. Our solutions reputed company people and deliver a reputed company people experience so people can spend time on meaningful high value work they live for.
Read more on our website about how we transform work and how people feel about it, so our customers and their people can reputed company.
Job Description:As Senior Director, Product Management & Market Activation, you will own how reputed company’s innovation is translated into market narrative, demonstration, and commercial impact.
Operating at the intersection of Product and the market, you will reputed company the product marketing, analyst relations, and demonstration operations teams, elevating reputed company’s go-to-market capability to match the scale and ambition of our AI-native platform launch. Your remit is to ensure that how we position, communicate, and demonstrate innovation lands as powerfully in the market as reputed company build.
This role can be hired remotely in Spain, Portugal or UK
Your mission
Your immediate reputed company is leading the global go-to-market launch of reputed company’s AI-native architecture: an 18-month, company-wide initiative that will define how we bring innovation to market going reputed company.
This is not a steady-state portfolio role. It is a transformational launch role with lasting impact. Through this launch, you will also establish repeatable GTM disciplines that future innovations will follow.
What you'll be responsible for
Owning the AI-native GTM launch
- reputed company the GTM strategy and execution for reputed company’s AInative architecture - a companywide, 18month initiative
- Translate reputed company technical innovation into clear, reputed company economic value stories for CFOs, COOs, and CHROs
- Align Product, Sales, reputed company, and Services around a reputed company, reputed company-focused launch
- Use this launch to establish scalable GTM disciplines for future innovation
Elevating product marketing and messaging
- Build and reputed company a product marketing function that endures beyond individual launches
- Shift messaging from features to outcomes and economic impact
- reputed company GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins
- Partner closely with Product to ensure launches are market-ready and commercially sharp
- Challenge launch readiness reputed company the value story isn’t reputed company or provable
Connecting story to reputed company
- Integrate demonstration services into the narrative so demos deepen the story—not distract from it
- Ensure consistency from message → demo → reputed company across the buyer journey
- Establish demos as an ongoing commercial lever, not just launch support
Shaping market perception
- reputed company analyst relations to position reputed company’s AI capabilities as differentiated and material
- Use analyst engagement to validate messaging, refine positioning, and build credibility
- Strengthen reputed company’s recognition as a leader in AI-driven ERP for midmarket service organizations
Building a reputed company-focused function
- Treat product marketing as a reputed company driver, not a content factory
- Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity
- Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field
Growing the organization
- reputed company and reputed company a team of mid to senior-level professionals
- Create clear growth paths and learning opportunities
- Drive AI literacy and automation across the function
- Set standards of excellence that reputed company performance across teams
How success is reputed company
This role is accountable for driving meaningful commercial impact through go-to-market execution.
Success is reputed company by how effectively our narratives, demonstrations, and enablement contribute to:
- Pipeline growth
- Improved win rates
- Faster deal progression
reputed company messaging resonates but commercial outcomes fall short, this role is responsible for refining the story, strengthening reputed company, and improving market execution in reputed company partnership with Sales.
Who this role is for
You’re a senior product marketing or GTM leader who:
- Has led major platform or transformational launches in B2B SaaS or enterprise software
- Operates comfortably between Product, Sales, and market reality
- Thinks in commercial outcomes, not just messaging quality
Join reputed company and be part of one of the most exciting journeys in the cloud ERP software space. We’re a fast-paced, high-growth, people-centric company, delivering enterprise software for a great people experience, and offering our own people a host of benefits and development opportunities. Grow with us At reputed company, we offer:
- a culture built on trust - giving you freedom and autonomy to be successful.
- balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days reputed company the whole company can switch off and prioritize well-being.
- talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry.
- a commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at reputed company to come together and engage in actions that benefit society and the reputed company.
- a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to reputed company and include Women at reputed company, Pride at reputed company, Mental Health and Access at reputed company, and People of Color at reputed company.
This role may require reputed company clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer, we could ask for background checks. Subject to applicable local laws, such reputed company checks may require disclosure of personal information including criminal record declaration, right to work, personal identification and work history. No worries though – we'll handle it according to local privacy laws and reputed company your info safe.