Marketing Manager - Demand Generation and Account Based Marketing job at NEST International in Sewell, NJ

Title: Marketing Manager – B2B Demand Generation & ABM (Hybrid) Location: Sewell, New Jersey, 08080, United States Department: Sales Job Category: Sales Requisition Number: MARKE001596 Full-Time Job Description: Schedule: Monday to Friday, 8AM–5PM ET Compensation: Starting at $95k + bonus potential Big ideas. Real pipeline. High visibility. NEST is hiring a B2B Marketing Manager to lead demand generation, digital marketing, and account based marketing (ABM) programs that drive qualified leads and revenue. If you enjoy building integrated campaigns that drive measurable pipeline, collaborating across Sales and cross-functional teams, and owning strategy from concept to execution—this could be your next move. Who We Are NEST is a pioneer in the Integrated Facilities Management (IFM) industry. For over 30 years, we’ve partnered with multi-site organizations to deliver real cost savings through industry-leading technology, operational excellence, and a deep understanding of our clients’ brand standards. We provide a fully executed, technology-driven solution that gives clients a 360° view of facilities spend helping them streamline operations, control costs, and scale with confidence. We believe great results start with great people and we invest in teams that think strategically, act decisively, and aren’t afraid to roll up their sleeves. What You’ll Do As a B2B Marketing Manager, you’ll own pipeline growth for NEST—driving demand, building engagement, and supporting complex enterprise sales cycles from start to finish. Develop and execute B2B demand generation programs that attract and convert high-quality leads across the full funnel. Build and manage account-based marketing (ABM) strategies and campaigns for key multi-site target accounts. Design and launch integrated, multi-channel campaigns (email, digital ads, webinars, events, content syndication, website) that drive qualified pipeline. Optimize search visibility and inbound demand with GEO, AEO, SEO, and intent-driven content to improve rankings in traditional and AI/LLM-driven search experiences. Partner with Product to translate our technology platform and capabilities into clear, compelling value propositions and product marketing assets. Collaborate with Sales and SDRs to define ICPs, target accounts, and key decision-makers, ensuring tight handoff and follow-up on marketing-sourced leads. Turn strategy into execution by building campaigns end-to-end—from planning and messaging through content creation, timelines, and budgets. Build and manage workflows, lead scoring, segmentation, and reporting within marketing automation and CRM tools. Track performance across pipeline, revenue, and engagement, then use data to optimize campaigns, channels, and offers. Conduct account and industry research to inform targeting, messaging, and sales enablement materials for enterprise buyers. Test new ideas, scale what works, and continuously improve B2B demand generation and ABM performance. Strategic? Yes. Hands-on? Absolutely. Who Thrives in This Role Growth-minded marketers who love connecting strategy to revenue Creative thinkers who also enjoy executing the details Data-driven decision-makers who test, learn, and optimize Strong collaborators who work seamlessly across Sales, Product, and Leadership Self-starters who take ownership and run with it

Requirements

Bachelor’s degree (BA/BS) 5+ years of B2B marketing experience (demand gen and/or ABM) Experience supporting long, complex enterprise sales cycles Proven track record of driving pipeline and influencing revenue Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, etc.) Ability to balance strategy and execution in a fast-paced environment Strong analytical and communication skills Pay & Perks Competitive salary Bonus opportunities 80 hours Vacation + 32 hours Personal (Year 1) 40 hours Paid Sick Time 6 Paid Holidays Medical plans – NEST helps cover the cost 401(k) with company match Employer-paid life insurance ($15,000) Employee Assistance Program (EAP) Optional Dental, Vision, Pet Insurance, Legal & Identity Protection Company-sponsored engagement & philanthropic events Our Values Innovation: Delivering real cost-saving strategies through technology and operational excellence Helping: Supporting our clients, communities, and teammates Together: Building strong partnerships through trust, respect, and teamwork Equal Opportunity Employer NEST is proud to be an Equal Opportunity and Equal Pay Employer. We are committed to creating an inclusive workplace and provide reasonable accommodations for qualified individuals with disabilities. Pre-Employment Requirements Before officially joining NEST, candidates must successfully complete: A pre-employment skills assessment Background check Drug screening If you want to own your impact, build programs that drive real revenue, and grow your career in a high-visibility role—apply today. We can’t wait to meet you.

Qualifications

Behaviors Preferred Thought Provoking : Capable of making others think deeply on a subject Team Player : Works well as a member of a group Loyal : Shows firm and constant support to a cause Innovative : Consistently introduces new ideas and demonstrates original thinking Functional Expert : Considered a thought leader on a subject Enthusiastic : Shows intense and eager enjoyment and interest Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well Dedicated : Devoted to a task or purpose with loyalty or integrity Motivations Preferred Self-Starter : Inspired to perform without outside help Work-Life Balance : Inspired to perform well by having ample time to pursue work and interests outside of work Peer Recognition : Inspired to perform well by the praise of coworkers Goal Completion : Inspired to perform well by the completion of tasks Financial : Inspired to perform well by monetary reimbursement Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Apply tot his job Apply To this Job