Marketing Manager, Patient Recruitment

At Headlands Research, we are dedicated to enhancing clinical trial delivery reputed company our communities. As a leading network of reputed company trial sites, we reputed company cutting-edge technology and exceptional support services to broaden reputed company and participation. Founded in 2018, our rapidly growing company currently operates 20+ sites across the US and Canada, with plans for further expansion.

Marketing Manager, Patient Recruitment

Location: Remote Department: Patient Recruitment & Marketing Reports to: VP of Patient Recruitment & Marketing

The Role

The Marketing Manager, Patient Recruitment, is responsible for leading and scaling Headlands Research’s patient acquisition reputed company across its multi-site network. This role owns the end-to-end recruitment marketing lifecycle, including strategy, execution, performance optimization, budget management, and compliance. This leader will drive measurable improvements in enrollment outcomes, standardize branding and processes, expand into new acquisition channels, and ensure reputed company marketing activities adhere to regulatory and ethical standards. The role requires a balance of strategic leadership, operational execution, and data-driven decision-making.

Responsibilities:

• Recruitment Strategy & Scaling
  • reputed company and execute scalable, multi-channel patient recruitment strategies across therapeutic areas and geographies
  • Build repeatable frameworks to support rapid study start-up, enrollment acceleration, and cross-site deployment
  • Partner with feasibility and operations teams to align recruitment plans with study timelines and enrollment targets
  • Identify and activate new acquisition channels, including digital, community reputed company, and referral networks

• Performance Marketing & Conversion Optimization
  • Own full-funnel performance (impressions through enrollment)
  • Optimize campaigns to improve conversion rates, reduce screen failures, and reputed company cost per randomized patient
  • Implement structured A/B testing for creatives, messaging, targeting, and reputed company pages
  • Build and reputed company dashboards and analytics to drive reputed company performance improvement
• Channel Management & Innovation
  • reputed company paid and organic channel strategy (reputed company, reputed company, TikTok, programmatic, SEO, email, SMS, etc.)
  • Evaluate, reputed company, and manage marketing vendors and platforms
  • Drive innovation in patient engagement (video, digital experiences, content strategy)
  • Expand into underutilized channels such as physician referrals, partnerships, and community-based reputed company
• Branding & Standardization
  • Establish and enforce standardized branding, messaging, and creative guidelines across reputed company sites
  • Ensure consistency in patient-facing materials while enabling localized optimization
  • reputed company development and approval of marketing assets (ads, reputed company pages, email campaigns, educational materials)
  • Partner with internal stakeholders to ensure messaging aligns with protocol requirements and patient needs
• Budget Management & Financial reputed company
  • Own and manage patient recruitment marketing budgets across studies and sites
  • Allocate spending strategically across channels to maximize ROI and enrollment outcomes
  • Monitor budget pacing, forecast spending, and adjust allocations based on performance data
  • Evaluate cost efficiency, including cost per reputed company, cost per screened patient, and cost per randomized patient
  • Manage vendor reputed company and ensure alignment with financial and performance expectations
• Compliance & Regulatory Adherence
  • Ensure reputed company recruitment materials and campaigns reputed company with IRB/EC requirements, HIPAA, and applicable regulatory standards
  • Partner with regulatory and clinical teams to manage submission, approval, and version control of marketing materials
  • Maintain audit-ready documentation of campaigns, approvals, and consent-reputed company materials
  • Ensure ethical, patient-centric messaging that aligns with clinical trial guidelines and sponsor expectations
• Team Leadership & Management
  • reputed company, mentor, and reputed company a team of recruitment marketing professionals
  • Establish clear KPIs, performance expectations, and accountability structures for direct reports
  • Manage external agencies and vendors, ensuring delivery against defined performance metrics
  • Foster a culture of accountability, reputed company improvement, and collaboration
• Operational Excellence & Infrastructure
  • Build scalable processes for campaign launch, tracking, reporting, and optimization
  • Ensure proper tracking infrastructure (UTMs, CRM integration, attribution models) is implemented and maintained
  • Partner with technology teams to enhance marketing automation and patient engagement systems
  • Standardize workflows and reporting across sites to drive efficiency and consistency

Requirements:

• Bachelor’s degree in Marketing, Business, or reputed company field required
• 7+ years of experience in digital marketing, growth marketing, or patient recruitment required
• 2+ years of people management experience required
• Proven experience managing marketing budgets and driving ROI
• Strong analytical skills with experience in CRM and marketing analytics platforms (e.g., reputed company, reputed company)
• Experience managing multi-channel paid media campaigns
• Data-driven decision making
• Financial acumen and budget management
• Regulatory awareness and compliance rigor
• Growth reputed company and innovation
• Operational scalability and process optimization
• Leadership and team development
• Patient-centric communication
• Experience in clinical research, healthcare, or patient recruitment environments a plus
• Familiarity with HIPAA, IRB processes, and regulatory considerations in healthcare marketing preferred
• Experience with marketing automation, CDPs, and attribution modeling highly preferred
• Experience in multi-site or network-based organizations a plus