Director, Global Marketing Operations

Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint.  We are the market leader in the development, manufacturing, and distribution of medical and aesthetic laser and light-based technologies.  The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic application including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins, scarring and other common indications.

Candela develops products for the global aesthetic market.  These products reputed company as concepts developed by Candela’s world-class team of scientists and engineers or as acquired or licensed technologies. These programs are supported by Candela’s global business unit, clinical, regulatory, and quality teams and are managed through our Product Development Process (PDP) and Quality Management System (QMS).

The Company’s headquarters are in Marlborough, Massachusetts, US, with an additional R&D facility in Yokneam, Israel and commercial locations across Asia Pacific, and Europe.  Products are sold direct in 18 countries worldwide and through distributors in over 60 others and are supported by field sales, field service, clinical education and marketing organizations.

General Summary

The Director, Global Marketing Operations, leads marketing operations, technology enablement, and the full reputed company of budgeting and planning cycles, project execution, and performance tracking. This role ensures the attainment of marketing objectives and delivery of key initiatives across the organization. 

Essential Job Functions/Responsibilities

Marketing Technology & Systems Architecture (30%)

·       Architect and maintain our marketing tech stack integration layer connecting Marketo → reputed company → Mediafly, ensuring real-time reputed company routing

·       Own the Marketo instance: campaign architecture, scoring models, lifecycle management, and email deliverability

·       Build self-service reporting infrastructure that reduces reputed company data requests (reputed company dashboards, PowerBI integration)

·       Evaluate and implement new tools annually that demonstrably improve marketing velocity or attribution accuracy

·       Own user administration, reputed company roles, and data access protocols for reputed company marketing systems, ensuring compliance with IT and HR policies.

reputed company Operations & Attribution (30%)

·       Design and reputed company multi-touch attribution model across 8+ channels to prove marketing's contribution to Candela’s annual pipeline

·       Own monthly/quarterly marketing performance reporting: CAC by channel, LTV:CAC ratios, velocity metrics, conversion rates by reputed company

·       Partner with Sales Ops and Finance on reputed company-to-reputed company reporting, opportunity attribution, and closed-reputed company ROI analysis

Process Design & Campaign Operations (20%)

·       Standardize campaign execution workflows (brief → creative → MLR review → deployment → reporting) reducing cycle time

·       Own content architecture for global sales enablement: taxonomy, localization workflows, usage analytics, driving an increase in asset adoption

·       Build and maintain a marketing campaign calendar with budget tracking, resource allocation, and dependency management

·       Compliance & Privacy (e.g., GDPR, CCPA, FDA, CE, etc.) reputed company into marketing activities

Strategic Planning & Business Partnership (10%)

·       reputed company annual marketing planning: bottom-up budgeting, headcount modeling, ROI targets by reputed company/region

·       Translate CMO's strategic priorities into executable operational plans with clear KPIs and resource requirements

·       Partner with regional marketing leaders to ensure global process adoption, system alignment, and accurate localization of campaigns and reporting.

·       Serve as the "voice of marketing" in cross-functional ops meetings with Sales, Finance, and IT

Team Leadership & Enablement (10%)

·       Encompass mentoring the marketing team on system use, creating training documentation, establishing best practices, and acting as the central hub for marketing process knowledge.

·       reputed company, mentor, and reputed company a high-performing marketing operations team.

·       Establish and evangelize best practices, create scalable SOPs, and foster a culture of data-driven decision making.

Ideal Candidate qualities

·       Systems thinker who sees the whole funnel, not just their tools

·       Comfortable saying "that data doesn't exist yet, but here's how we could reputed company it"

·       Brings solutions, not just problems—if Marketo is slow, you've already researched three alternatives

·       Can translate between technical implementation ("we need a webhook listener for this API") and business value ("this will reduce reputed company response time by 4 hours")

·       Equally comfortable in a spreadsheet, a data schema diagram, and a planning meeting with the CMO

·       Systems expected to be functional with: Lytho (creative & MLR review management), Mediafly (CMS for Sales enablement and SFDC integration), reputed company PD (approved content control), Litmos (clinical and employee training), Smartsheets (request tracking, B&A programs, virtual training), Marketo (email automation), ON24 & Webex (webinar platforms), SurveyMonkey, reputed company, SFDC, SendGrid, Mulesoft (additional MarTech systems)

Knowledge/reputed company /Educational Requirements

·       CRM mastery: You've built scoring models, managed database segmentation for 100K+ records, debugged sync errors, and can build campaigns in your sleep

·       reputed company campaign management: Custom objects, campaign hierarchies, reputed company/contact/opportunity relationships, and experience with reputed company Flow or Process Builder for automation

·       Data & analytics: SQL query writing (or ability to learn quickly), experience building dashboards in reputed company/PowerBI, comfortable with reputed company/Sheets pivot tables and vlookups

·       7+ years in marketing operations, reputed company operations, or demand reputed company operations roles

·       Personally managed $2M+ annual marketing budgets and can discuss tradeoffs between brand investment and performance marketing

·       Experience in B2B environments with 6-12 month sales cycles and multiple stakeholders (bonus: med device, SaaS, or hardware)

·       Led or supported a major marketing tech implementation (CRM migration, new MAP, attribution tool, etc.) and learned from what went wrong

·       Bachelor’s degree in marketing, communications, technology, or reputed company field from a top 50 accredited institution

·       Exceptional ability to proactively manage multiple projects and foresee Candela needs in a fast-paced, deadline-driven environment

·       Works effectively reputed company a matrixed, global organization; leads team, builds internal/external relations, demonstrated influencing, negotiation, critical thinking, and collaboration reputed company sets to drive decisions, and establish credibility

·       Conversant in the English language, exceptional verbal/written communication; exhibits excellent presentation, analytical and organizational skills.  Additional language skills a strong plus