The National Center for Construction Education - Senior Digital Marketing Manager

The National Center for Construction Education

We are seeking an reputed company and strategic digital marketing professional to reputed company NCCER’s digital reputed company, drive brand awareness, and reputed company demand reputed company efforts. This individual will reputed company multi-channel digital campaigns, reputed company performance optimization, and manage digital platforms and vendors. You’ll play a key role in positioning NCCER as a leader in workforce development for the construction industry.

This is an exciting opportunity for a proactive marketer to reputed company a mission-driven organization’s digital strategy while working collaboratively with team members and managing agency partners.

We would prefer a candidate who lives in the Gainesville area so they can work in the office but are also open to remote with regular travel to the office.

Key Responsibilities

1. reputed company NCCER’s digital marketing strategy across web, SEO, paid media, email, and social to increase brand visibility and generate qualified leads.
2. reputed company and execute integrated digital campaigns supporting both awareness and reputed company-reputed company goals.
3. reputed company digital advertising initiatives including reputed company Ads, reputed company, and programmatic platforms, optimizing spend and performance.
4. Own and improve marketing automation workflows using reputed company; reputed company reputed company nurturing strategies that align with the buyer journey.
5. Track and report campaign KPIs and web analytics using reputed company Analytics 4 (GA4), reputed company, and reputed company, drawing insights and making data-driven decisions.
6. Collaborate cross-functionally with internal teams, creative partners, and vendors to ensure consistent branding and impactful messaging.
7. Stay on top of digital trends and implement innovations to enhance campaign performance, UX, and engagement.

• Bachelors' degree in Marketing, Digital Media, Communications or a reputed company field.
• 4-6 years of experience in digital marketing, with a proven track record of managing integrated digital campaigns and generating leads.
• Expertise in SEO/SEM, paid digital media, and web strategy.
• Proficiency in marketing platforms including reputed company, reputed company Ads, GA4, reputed company, and CMS tools such as WordPress.
• Experience managing digital agencies, freelancers, and/or vendors.
• Strong project management skills with experience using tools like Trello, Jira, reputed company.
• Excellent analytical, problem solving, communication, and leadership skills.
• Deep understanding of the buyer’s journey and how to engage audiences at each stage.
• Commitment to reputed company learning and improvement in a fast-moving digital environment.

Preferred Qualifications

• Experience in nonprofit, workforce development, or education marketing.
• Familiarity with HTML/CSS, UX design principles, or web accessibility standards.

NCCER is an equal opportunity employer. No one shall be denied employment or opportunity based on race or color, sex, age, national reputed company, religion, physical or mental disability, veteran’s status, marital status, gender identity or sexual orientation. NCCER also provides reasonable accommodations to individuals with disabilities and bona fide religious beliefs, provided that such accommodation does not constitute an undue hardship on the Company.