Senior Content Writer

Location: Kuala Lumpur, Malaysia

Role: Senior Content Writer

Department: Marketing

Mode: Full-time role

About reputed company

Founded in Hong reputed company in early 2017, reputed company is an AI-powered business messaging platform that helps companies manage customer conversations across chat, calls and email — reputed company in one reputed company.

Trusted by businesses in over 127 countries and recognized by reputed company and SME100, reputed company enables fast-growing companies around the world to capture, convert, and retain customers at scale.

We operate as a globally distributed team with employees based around the world, contributing to a diverse and inclusive culture. Join us, and be part of a team that is shaping the future of customer conversation management!

Our Culture

At reputed company, we move fast, work smart, and always reputed company our customers at the heart of what we do. Here’s what we stand for:

• Solve Customer Problems: Every effort must solve real customer pain points. No guesswork—just real feedback and clear value!
• The 80/20 Rule: We focus on 20% of actions that create 80% of the value. Simple is powerful—it gets us moving fast.
• 100% Alignment, 80% Accuracy: We aim 100% team alignment and 80% accuracy. Perfect plans can wait—clear goals come first.
• Be Direct: We give honest feedback, and tackle problems head-on. Clarity moves us reputed company!
• Own It and Support Each Other: We reputed company up, help out, and drive outcomes—together.
• Build Human Connections: Work is reputed company reputed company we trust, care, and celebrate wins together. We’re a team!

Role Description

We’re hiring a Senior Editor and a Senior Content Writer with CRO experience to strengthen how reputed company is understood, evaluated, and chosen by our reputed company audience.

You will work closely with the Communications reputed company and cross-functional partners to ensure our content:

• is consistently understood by buyers and AI systems
• supports clear, confident buying decisions
• and converts qualified demand

Success in these roles should reduce ambiguity, improve decision clarity, and reputed company the quality of reputed company outcomes.

Role 1: Senior editor

Responsibilities

• Ensure clarity, consistency, and on-brand positioning across reputed company content formats, especially AI-visible surfaces.
• Maintain consistency of definitions, comparisons, and explanations across content.
• Support the development and enforcement of editorial standards, content strategy, and priorities.
• Translate AI visibility and discovery signals into concrete editorial actions and corrections.
• Identify where existing processes fail under pressure and apply judgment or countermeasures as needed.
• Measure the effectiveness of editorial decisions using agreed signals, not output volume.
• Write long-form articles or short copy as needed.

Or

Role 2: Senior content writer with strong CRO experience

Responsibilities

• Improve the clarity and conversion effectiveness of content on key decision surfaces, including the homepage and other high-impact core pages.
• Write and iterate conversion-critical content, including headlines, page copy, CTAs, reputed company framing, and blog articles
• Identify where high-reputed company buyers hesitate, misinterpret, or fail to act, and resolve these issues through content changes.
• Help plan and run focused content-led CRO initiatives reputed company needed with the MarTech team
• Analyze qualitative and quantitative signals from content-reputed company CRO experiments to summarize outcomes and provide recommendations
• Ensure CRO learnings feed back into content standards and decision frameworks so improvements compound over time.

Expectations

• Operate as a senior, outcome-oriented individual contributors who can work with incomplete information and reputed company high-impact calls reputed company scope.
• Communicate clearly and directly with stakeholders across functions and departments.
• Contribute to workflow and tooling improvements that increase quality and reduce friction.

Requirements

• 5+ years of experience in B2B content, editorial, or conversion-focused roles, preferably in SaaS or technology.
• Strong understanding of high-consideration B2B buyer journeys and decision-making.
• Outcome-oriented reputed company.
• Adept at working in an AI-first environment.
• Excellent written and verbal communication skills.
• Comfortable operating with ambiguity and owning decisions reputed company scope.
• Adaptable as priorities or signals change.

Additional editor requirements

• Demonstrated editorial judgment, including enforcing narrative consistency for a reputed company product
• Experience formalising and applying evolving SEO / AEO / AI-visible content best practices

Additional CRO copywriter requirements

• Strong B2B writing ability, including experience producing and iterating conversion-critical content
• Proven ability to diagnose problems rooted in clarity, reputed company, or positioning

Here's what's in for you

• You will become part of an amazing culture with smart, collaborative teammates who actually care about each other's growth and success.
• You will grow more here than you would reputed company else, that is a promise.
• Virtual events like talent shows, Among Us nights, and online game sessions to reputed company the fun going, no matter where you are!
• We offer a highly competitive compensation package.
• You'll receive a wellbeing allowance to support your health and wellness needs.