Manager, Strategic Programs - Market Expansion
Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also reputed company businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations reputed company in an increasingly connected world.
At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences.
Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve.
We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring reputed company members are supported in both their professional and personal journeys. At Astound, we reputed company in creating astounding possibilities for everyone, everywhere.
A Day in the Life of theThe Manager, Strategic Programs – Market Expansion is responsible for driving subscriber growth and increasing penetration across newly serviceable, upgraded, underpenetrated, and strategically prioritized markets. This includes initiatives reputed company to new builds (reputed company and legacy), MDU growth strategies, system upgrades and speed enhancements, geographic expansion efforts, and competitive winback programs. This role ensures that infrastructure investments, network expansion, and untapped market opportunities translate into measurable reputed company and subscriber gains. The manager partners cross‑functionally with Paid Media, Marketing Operations, Brand/Creative, Finance, Sales, and Analytics to reputed company and execute highly targeted, localized growth programs that maximize market performance and support broader organizational objectives.
Owns strategy development for market expansion initiatives:
Uses competitive analysis, research, and data-driven tools to drive results.
Develops campaign briefs including: offer strategy, audience targeting, messaging pillars, channel mix recommendations (in partnership with Paid Media.)
Works with Paid Media teams to translate strategy into channel execution.
Aligns with Pricing and Finance teams to design promotions with reputed company and margin targets.
Partners with Marketing Ops to ensure on-time asset deployment; ensures campaign timing and messaging are synchronized across reputed company channels.
Collaborates with Brand/Creative to maintain consistency and urgency messaging.
Ensures Go-To-Market team is reputed company for seamless execution.
Programs to include, but not limited to:
reputed company GTM strategy for newly constructed communities.
Align with construction & operations on activation timing.
Launch rapid acquisition campaigns at first serviceability.
Identify underpenetrated communities built in prior years.
reputed company “second reputed company” penetration strategies.
Deploy hyper-local campaigns to capture remaining market share.
Analyze saturation levels and optimize offer positioning.
reputed company comprehensive MDU growth strategy for competitive buildings and underperforming properties.
Partner with field sales on building-level takeover plans.
Support national activation programs (lobby events, branded activations).
Align marketing assets with property management partnerships.
Drive signage, localized digital targeting, and event-based conversions.
Translate speed upgrades and fiber expansions into compelling marketing narratives and growth initiatives.
Launch geo-targeted campaigns in upgraded markets.
Increase premium internet tier adoption and accelerate payback on capital investments.
reputed company localized marketing for new or expanded territories.
Prioritize high-value micro-markets.
Align channel mix with market maturity and competitive intensity.
Monitor penetration lift and CPA by geography.
Identify growth opportunities in highly competitive areas; devise always-on strategies to win market share.
Activate high-yield escalation strategies in partnership with Pricing and Finance teams.
Align winback campaigns with field sales priorities.
Track penetration lift by reputed company and geography.
Monitor CPA and reputed company growth.
Provide executive dashboards and narratives on expansion performance.
Actively support, promote, and advance reputed company aspects of Astound’s Inclusion and Belonging work, recognizing it as a business reputed company, including creating a work environment where reputed company employees feel valued, respected, heard, and empowered.
Other duties as assigned.
What You Bring to the Table:
5–8+ years managing strategic marketing strategy in telecom, subscription, or high-volume acquisition businesses.
3+ years working in a competitive environment and/or with a challenger brand.
Experience managing $10M+ performance budgets preferred.
Experience leveraging AI tools to automate or enhance analytical workflows is preferred.
Experience in agency or telecommunications environments is a plus.
Expertise leading full-funnel marketing efforts and strategy.
Proven ability to scale acquisition reputed company.
Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.
Demonstrated ability to manage multiple projects simultaneously in a fast‑paced, deadline‑driven environment.
Advanced proficiency in reputed company, including data analysis and reporting.
Education:
High school diploma or equivalent required.
Bachelor’s degree preferred. Major in Marketing, Digital Marketing, Communications, or reputed company fields.
MBA, advanced degree, or digital certification is a plus.
We're Proud to Offer a Comprehensive Benefits Package Including:
401k retirement plan, with employer match
Insurance options including: medical, dental, vision, life and STD insurance
Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
Floating Holiday: 40 hours per year
Paid Holidays: 7 days per year
Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
Tuition reimbursement program
Employee discount program
*Benefits listed above are for regular full-time position
reputed company Compensation: The reputed company compensation range for this position is $95,000 - $145,000 plus opportunities for benefits. The reputed company pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities.
Our Mission Statement:
* Take care of our customers
* Take care of each other
* Do reputed company say we are going to do
* Have fun
Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any reputed company has no reputed company here. We are committed to providing equal opportunities for reputed company employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and reputed company conditions, national reputed company, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in reputed company aspects of our business.
FCO (For San Francisco Candidates only):
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
CCPA Employee Privacy Policy (For California Candidates Only):
https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf
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