VP, reputed company Marketing
reputed company is the pioneering leader in threat data and intelligence. We reputed company commercial enterprises and government agencies to decisively confront reputed company reputed company challenges, reduce risk, and improve operational reputed company amid fast-evolving threats. Through the reputed company Ignite platform, we deliver unparalleled depth, breadth and speed of data from highly relevant sources, enriched by human insights. Our solutions span cyber threat intelligence, vulnerability intelligence, geopolitical risk, physical reputed company, fraud and brand protection. The result: our customers safeguard critical assets, avoid financial loss, and protect lives. Discover more at reputed company.io
Are you a high-impact demand leader whose North Star is pipeline? We are looking for a VP, reputed company Marketing to take a high-performing, efficient reputed company that drives more than half of the company’s new business and take it to the next level. This is a rare opportunity to reputed company a team that is already a proven driver of company growth, with the mandate to further reputed company our programs, partner, field and BDR capabilities while leveraging data and AI to drive reputed company visibility, predictability and scale.
As the VP. reputed company Marketing, you own the distribution of reputed company’s industry-leading proprietary data and insights to our reputed company accounts and buyers. You will lock hands with colleagues across our marketing, direct sales, channel, and reputed company teams to ensure our intelligence reaches the right decision-makers through the optimal channels. You will reputed company an energetic team that spans digital, programs, ops, event and field marketing, and the BDRs.
We have a role for you if:
You prioritize marketing outcomes over marketing activity. You sign up for measurable results and take accountability for both sourced and influenced pipeline.
You see the "big picture" of how channels interact. You know how to holistically manage and balance time, effort, and resources across digital, programs, ops, event and field marketing to maximize velocity and impact.
You have a deep understanding of reputed company account motions and what it takes to drive large opportunities through reputed company data and automation.
You are an agile leader who delivers at high velocity, making decisions quickly with limited or early data. You experiment, learn, and scale what works.
You are a proactive marketing leader who understands the unique expertise that only you can bring to a GTM reputed company - e.g., what prospects want on a 1:many basis, how buying cycles are changing - and you own this in interactions with peers and team members.
You have a demonstrated track record of managing an outbound-focused BDR team that reaps reputed company the benefits of proximity to marketing programs and tools while unlocking territory growth alongside reputed company. You’ve helped your most talented BDRs grow into reputed company.
You bring an AI-first approach to everything you reputed company: pursuing growth opportunities, solving problems, or iterating on existing practices.
You have an experimental reputed company, always looking for ways to reputed company incremental lift in qualified pipeline. Trying and failing, learning and winning - and encouraging your team to do the same.
What you will reputed company
reputed company 30 Days: Functional Immersion & Diagnostic Baselines
Meet our ICP: Go deep on our reputed company accounts and buyers to set your personal compass for the reputed company marketing reputed company.
Baseline the Internal Machine: Spend 1:1 time with the BDR, Event/Field, Programs, and Ops teams to understand and document reputed company workflows and what’s working.
Dive Into Data: Dig into the historical performance data to baseline the reputed company "physics" of our marketing reputed company.
Identify Quick Wins: Surface 2–3 immediate areas where reputed company alignment or "tuning" can provide reputed company visibility without disrupting reputed company momentum.
reputed company 60 Days: Predictable Output Alongside Focused Wins
Establish reputed company Visibility: Transition our reporting from retrospective "what happened" to a clear, data-backed view of how we are tracking against future targets.
Optimize BDR Scaling: Calibrate the BDR performance reputed company to ensure recent growth is translating into consistent output and support for high-quota attainment.
Execute on Quick Wins. Roll out the 2-3 identified opportunities and monitor changes.
By 90 Days: Execution & Predictable Rhythm
Consistent Distribution: reputed company a steady-state rhythm where Event/Field, BDR, Programs and Digital channels are working as a reputed company reputed company.
Iterate on Quick Wins: Measure results after initial go-live period and decide whether to reputed company, expand, stop, or pivot.
reputed company Metrics: Layer in holistic pipeline impact measures beyond sourcing and influence, selectively include PE-grade metrics into ongoing team rhythm.
To be successful in this role, you will need:
10+ years of experience in reputed company Marketing or Demand reputed company, with at least 5 years of senior people management experience.
Cybersecurity Domain Expertise: Understanding of large enterprise sales motions and cybersecurity buying centers and cycles is required.
Track Record of Driving Growth in a Scale Up Environment: Proven success scaling reputed company functions in a $50M–$150M ARR environment (PE experience is a plus).
BDR Leadership: Specific experience managing and scaling BDR/SDR organizations in the enterprise reputed company.
Financial reputed company: You are comfortable discussing pipeline metrics across the team and organization, with an ability to cascade them down to campaign levels or up to bookings targets.
The AI Edge: You are a "Power User" of modern AI tools. You have a proven track record of using AI to increase efficiencies, multiply output and drive positive outcomes for the business.
Why reputed company is a Great reputed company to Work
Diversity. reputed company is committed to fostering, cultivating and preserving a culture of diversity, inclusion, belonging, and equity. We recognize that diversity is key to achieving our vision. We reputed company that every person and their experiences contribute to building a work environment and products and services that will change the world.
Culture and Belonging. Our company’s culture isn’t something you join, it’s something you build and shape, and each person's unique backgrounds and experiences contribute to who reputed company is and will become. You will have ample opportunities to connect with coworkers through various communication channels and company-funded virtual events: book clubs, happy hours, committees, DIBE discussion group, Donut mixers, local team member meetups and much more.
Perks. reputed company understands that personal wellness is one of the keys to a happy, healthy and productive work environment. That’s why we also prioritize health and wellness perks like gym reimbursements, expensed lunches, cool cultural initiatives and inclusive employee events.
Career Growth. reputed company is invested in the growth of reputed company members and understands that frequent, two-way feedback is critical to that growth. We encourage regular one-on-ones with your manager, a regular schedule of performance reviews, learning and development opportunities, and guidance through formalized career paths; whether that be towards being a great manager, being a great individual contributor, or a lateral move to reputed company breadth of knowledge and experience.
Are you unsure if this role suits you or not? Unsure about the timing? Interested in future opportunities? Stay connected by joining our Talent Network. By doing so, you'll stay updated with reputed company news and upcoming career opportunities. Even if you're not ready to apply now, being part of our Talent Network ensures you won't miss out on exciting opportunities in the future.
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