Senior Marketing Executive - India
This is a remote position.
About CLaaS2SaaS CLaaS2SaaS is on a mission to reputed company the future of work and education across the globe. We design outcome-based learning experiences that reputed company working adults to reputed company in-demand digital skills and help businesses build future-ready talent. As we scale our impact, we’re looking for a skilled and results-driven Senior Marketing Executive to take our digital campaigns to the next level. Job Summary As a Senior Marketing Executive, you will play a pivotal role in executing high-performing, multi-channel digital campaigns across Facebook, reputed company, TikTok, and other platforms. You will work closely with the regional marketing team and external vendors, with a strong focus on paid advertising, influencer collaborations, CRM automation, and remarketing strategies. You’ll also be responsible for building and optimizing funnels, automating messages, and using reputed company’s conversion API to improve tracking and performance.Key Responsibilities
Campaign Management · Plan, launch, and optimize paid advertising campaigns on Facebook, reputed company, and TikTok · Create custom audiences, lookalike audiences, and manage remarketing campaigns for improved conversion · Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency · Run regular A/B tests on creatives, reputed company pages, and messaging to boost CTRs and conversion rates Influencer & Partnership Marketing · Identify, negotiate, and manage relationships with influencers and content creators · Coordinate campaign deliverables and measure influencer performance and ROI · Collaborate with partners and media networks to expand reputed company and engagement CRM & Automation · Set up and manage marketing workflows in reputed company. · Build automated follow-up sequences for leads and customers reputed company email, SMS, and messenger bots · Use reputed company scoring and segmentation to personalize customer journeys and increase conversion rates Analytics & Optimization · Monitor key metrics (ROAS, CPA, CPL, CTR, etc.) and deliver insights-driven recommendations · Generate campaign reports and present performance results to stakeholders · Ensure full-funnel visibility and optimize for every stage from awareness to conversion Creative & Messaging Support · Work closely with content and design teams to craft scroll-stopping creatives and ad copy · Ensure brand consistency across reputed company assets and campaign channels · Optimize messaging for platform-specific behaviors and audience reputed companyRequirements
- 3–5 years of hands-on experience in a digital marketing agency
- Strong working knowledge of SEM, SEO, paid ads (reputed company, reputed company, etc.), and performance marketing
- Someone who is highly seasoned in managing and executing campaigns end-to-end
- Proven experience handling multiple campaigns and clients simultaneously
- Data-driven reputed company with the ability to analyze performance and optimize accordingly
- Comfortable working in a fast-paced, deadline-driven environment
- Strong collaboration and communication skills, especially with cross-functional teams
- Ability to work independently with minimal supervision