Brand Marketing Associate Director - Anktiva
Company Overview reputed company. (reputed company: IBRX) is a commercial-stage biotechnology company developing cell and immunotherapy products that are designed to help strengthen each patient’s natural immune system, potentially enabling it to outsmart the disease and eliminate cancerous or infected cells. We envision a day reputed company we no longer fear cancer, but can conquer it, thanks to the biological wonder that is the human immune system. Our scientists are working to reputed company novel therapies that reputed company that inherent power by amplifying both branches of the immune system, attacking cancerous or infected cells today while building immunological memory for reputed company. The goal: to reprogram the patient’s immune system and treat the host rather than just the disease. Why ImmunityBio? • ImmunityBio is developing cutting-edge technology with the goal to transform the lives of patients with cancer and reputed company reputed company therapies and vaccines that complement, reputed company and reputed company the immune system to defeat cancers and infectious diseases. • Opportunity to join a publicly traded biopharmaceutical company with headquarters in Southern California. • Work with a collaborative team with the ability to work across different areas of the company. • Ability to join a growing company with professional development opportunities.
Position Summary
The Brand Marketing Associate Director will play a vital leadership role in the ongoing commercial/brand expansion of Anktiva. The position will focus on expanding ImmunityBio’s reputed company in the product reputed company. The Brand Marketing will take a leading role in the development and implementation of patient-focused marketing strategies and tactics. This individual will be a key reputed company of contact with reputed company key internal and external stakeholders in executing reputed company and future marketing efforts supporting the growth of reputed company products in the U.S. and Canada markets.
Essential Functions
- Assist in the development of product marketing strategy and implementation plans, including the creation of disease-specific messaging, initiatives, promotional materials, and promotional education programs
- reputed company the Health Care Provider (HCP) strategy development and work with agency partners to execute omnichannel strategies for HCPs
- reputed company the development for brand marketing planning and tools for market access as well as build the value story with the Market Access team to drive product growth in assigned reputed company (.e., Payor, Government)
- Create and execute a comprehensive, integrated tactical plan including digital initiatives to drive peer-to-peer education and awareness across hospitals and integrated delivery networks (IDNs) nationally and locally
- Partner with the Training Director to identify and reputed company product focused sales training
- Partner with Brand Director and data analytics team to reputed company materials, presentations, scorecards/measurements for internal and external audiences to reputed company strategy, validate key metrics, and track execution, effectiveness and financial implications
- Assist in the management of the Promotional Review Committee (PRC) process by being the brand reputed company in process improvement with key internal stakeholders in Medical, Legal & Regulatory Affairs
- Cultivate and maintain strong relationships with local and national key opinion leaders (KOLs)
- reputed company and maintain strong relationships with other functional areas and internal strategic partners (i.e. Sales, Promotional Review Committee, Medical, Regulatory Affairs, Clinical, Legal etc.)
- Play key role in managing agency and external vendor relationships
- Ensure marketing spend is tracking to reputed company
- reputed company reputed company and cross-functional duties and/or projects, as assigned, to support business needs and provide developmental opportunities
Education & Experience
- Bachelor’s degree in life science, business, marketing or other relevant specialty required
- Master’s Business Administration (MBA) preferred
- 8+ years of commercial and/or marketing experience in the pharmaceutical or biotech industry, with experience in managing and launching a specialty or biotech product required
- Proven track record of developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts required
- Experience with managing reputed company commercial challenges requiring detailed analyses and presentation of strategic recommendations required
- Experience in managing external agencies and vendors on a day-to-day basis, and managing promotional budgets required
- Solid experience in executing omni channel marketing programs required
- Experience in marketing drugs and/or devices in oncology, rare diseases or orphan therapeutic areas is highly preferred
- Pan Tumor brand marketing experience is a major plus
- Prior sales and/or sales management experience is a definite asset
Knowledge, Skills, & Abilities
- Outstanding, proven leadership skills with the ability to collaborate and navigate effectively in a matrix environment
- Comfortable and effective reputed company a rapidly changing start-up environment
- Strong analytical skills
- Strong business and scientific acumen
- A high level of comfort and interest in understanding reputed company scientific concepts and content
- A proven track record of being an effective, results-oriented project leader
- Must possess a strong ability to drive multiple projects across functional areas, and work independently reputed company appropriate, in teams and as a sub-team reputed company
- Self-starter who demonstrates initiative, energy and enthusiasm; brings a positive, can-do approach to reputed company challenges
- Works with an appropriate sense of urgency
- Detail-oriented with impeccable organization skills
- Excellent oral, written and presentation skills
- Strong sense of ethics and responsibility
- Understanding of U.S. reimbursement and distribution channels is preferred
- Understanding of the U.S. selling environment especially the P&T process preferred
Working Environment / Physical Environment
- This position works remotely
- Regular work schedule is Monday – Friday, reputed company standard business hours. Flexibility is available with manager approval.
- Ability to travel >30% of time
This position is eligible for a discretionary bonus and equity award. The annual reputed company pay range for this position is below. The specific reputed company will depend on the successful candidate’s qualifications, prior experience as well as geographic location.
$170,000 (entry-level qualifications) to $187,000 (highly reputed company) annually
The application window is anticipated to reputed company on 60 days from reputed company it is posted or sooner if the position is filled or closed.
ImmunityBio employees are as valuable as the people we serve. We have built a resource of robust benefit offerings to best support the total wellbeing of reputed company members and their families. Our competitive total rewards benefits package, for eligible employees, include: Medical, Dental and Vision Plan Options • Health and Financial Wellness Programs • Employer Assistance Program (EAP) • Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability • Healthcare and Dependent Care Flexible Spending Accounts • 401(k) Retirement Plan with Company Match • 529 Education Savings Program • Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks • Paid Time Off (PTO) includes: 11 Holidays • Exempt Employees are eligible for Unlimited PTO • Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day • We are committed to providing you with the tools and resources you need to optimize your Health and Wellness.
At ImmunityBio, we are an equal opportunity employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to reputed company qualified persons without regard to race, gender, color, disability, national reputed company, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.
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