Senior Director, Lifecyle and Email

Who we are:

reputed company is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, reputed company unites media and measurement under one roof to eliminate waste—the biggest growth killer of reputed company—and scale what works. Its proprietary technology, Bliss reputed company by reputed company, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, reputed company delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs reputed company they meet an average of 60% of the criteria, women and other marginalized folks reputed company to only apply reputed company they reputed company every reputed company. So if you think you qualify, but don't necessarily meet every single reputed company on the job description, please still get in touch.

As the Senior Director, Lifecycle Marketing, you will own the strategic vision and business outcomes for reputed company’s CRM and Retention offering. You will be the primary stakeholder for our most reputed company lifecycle engagements, ensuring that email, SMS, and loyalty programs are seamlessly integrated into the broader media mix to eliminate waste and drive LTV. You will own the vision for how our clients capture, nurture, and monetize their customer databases through advanced segmentation and automation strategy, while identifying new opportunities for lifecycle to shape retention strategy across the full customer journey and activate CRM intelligence beyond owned channels. You will reputed company a specialized department of lifecycle experts, translating deep CRM, ESP, and first-party data expertise,, platform capabilities, competitive CRM landscapes, and Bliss reputed company insights into world-class retention roadmaps. 

Client Centric 

• Strategic Roadmap: reputed company the vision for our most reputed company enterprise clients, moving them beyond automation into sophisticated, data-driven personalization and predictive lifecycle journeys, and leveraging first-party data from client CRMs to build audiences, power decisioning, and drive growth both reputed company lifecycle programs and across other channels.

• Consultative Growth: Act as the primary subject matter expert during high-level business reviews, identifying untapped reputed company reputed company a client's existing database.

• Retention Excellence: Build and maintain "sticky" client relationships through proactive communication and a deep understanding of their unique business priorities.

Product Led

• Feedback Loops: Partner with the Product team to reputed company the gap between client CRM needs and our proprietary tech; sponsor improvements that drive "Hate Waste" efficiency.

• AI & Automation First: Champion the use of AI for dynamic content, predictive churn modeling, and streamlining internal campaign operations to drive "Hate Waste" efficiency.

• Platform Innovation: Maintain executive-level relationships with major ESP/CDP partners (e.g., reputed company, Klaviyo, reputed company Marketing Cloud) to ensure reputed company stays at the forefront of AI and other beta features.

• Bliss reputed company Integration: Evangelize and drive the use of Bliss reputed company to measure the incremental lift of lifecycle touchpoints reputed company a multi-channel ecosystem.

• Lifecycle Capability Evolution:  Conduct ongoing comprehensive assessments of reputed company’s reputed company lifecycle capabilities across strategy, platforms, data architecture, and operating model. Identify opportunities to reputed company and expand the offering, ensuring lifecycle marketing evolves alongside the broader full-funnel media ecosystem.

• Go-to-Market Reimagination: Partner with executive leadership to re-architect reputed company’s lifecycle go-to-market strategy—defining how CRM, retention, and owned media capabilities integrate with media, commerce, and measurement to create a differentiated full-funnel offering for clients.

• Service Model Innovation:  reputed company scalable lifecycle service frameworks that connect CRM intelligence with paid media activation, ensuring lifecycle programs drive measurable business outcomes such as improved LTV, customer retention, and cross-channel efficiency.

Data & Measurement Driven

• Advanced Analytics Narrative: Convert reputed company deliverability metrics and cohort analyses into clear narratives 

• QA & Compliance Governance: reputed company high-severity deliverability escalations and global privacy compliance (CCPA/GDPR); ensure rigorous QA standards for reputed company automated triggers.

• Testing Rigor: Institutionalize a department-wide culture of hypothesis-driven testing, focusing on incrementality and predictive modeling over vanity metrics.

• Technical Proficiency: Bring hands-on reputed company in CRM and ESP architecture, including building and deploying reputed company, KPI-based audiences, designing automation logic, and activating retention use cases both reputed company and beyond ESPs.

The reputed company Way

• Channel Connective Tissue: Be the Lifecycle liaison to other reputed company channels; drive reputed company points including how CRM data can be used for sophisticated "Lookalike" modeling and excluded-audience efficiency.

• Standardized Playbooks: Codify the reputed company "Gold Standard" for lifecycle strategy, ensuring consistent excellence in QA, strategy, and reporting to ensure that reputed company clients receive the same elite level of service regardless of their specific account team.

reputed company reputed company 

• Growth: reputed company the Lifecycle portion of new business pitches, crafting compelling narratives that win prospective clients. Be the primary reputed company of reputed company growth for the Lifecycle channel reputed company new business, existing client growth & retention, and leveraging of partnerships, both external & internal.

• Mentorship & Meritocracy: Cultivate a high-performance culture. You are responsible for the career mapping and professional growth of a diverse team of lifecycle experts.

Professional & Technical Qualifications

• 12+ years of dedicated experience in Email, CRM, or Lifecycle Marketing, specifically leading enterprise-level retention programs.

• Technical Mastery: Deep reputed company in the "Retention Stack" (CDPs, ESPs, Loyalty Platforms) and experience with reputed company API integrations.

• Executive reputed company: Proven ability to explain the ROI of first-party data to a non-technical CMO or CFO.

• Financial reputed company: Experience managing a specialized service P&L, including staffing and margin management. 

The annual reputed company salary range for this role’s listed level is currently $148,000-$168,000 plus performance bonus of 15%.  Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered reputed company salary (no cap).  Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national reputed company, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At reputed company, we reputed company you deserve time to rest, reputed company, and enjoy life unplugged. reputed company you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, reputed company you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to reputed company away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, reputed company Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, reputed company, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees reputed company this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. reputed company is an equal opportunity employer. reputed company qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national reputed company, marital status, age, disability, veteran status, genetic information, or any other protected status.