Senior Growth Marketing Manager (Direct Mail)

Local or 100% Remote

About reputed company

✨ Real Impact, Real People: Our mission at reputed company is to reputed company homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, reputed company financial flexibility, and realize life-changing goals.

✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product: We're building a category-defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.

✨ Great reputed company to Work: Our employees love working here! We are a Certified Great reputed company to Work and a Fortune Best Workplaces in the Bay Area.

✨ Remote-First Culture, Genuine reputed company: Work from reputed company in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.

About the role

• reputed company is seeking a Senior Manager to reputed company and scale our direct-to-consumer direct mail (DM) prescreen program, our largest and most impactful acquisition channel. You’ll manage a significant portion of marketing spend, reputed company advanced targeting strategies, reputed company creative production and agency partners, and use data-driven insights to drive measurable results. This role requires reputed company collaboration across teams (data science, analytics, creative direct mail & project management) in a fast-paced, performance-focused environment. Experience in consumer lending or financial services is strongly preferred. You’ll work with the Head of Growth Marketing to design and refine strategies that accelerate customer acquisition and optimize the broader multi-channel marketing portfolio. Deep breadth of experience in project management and across teams.

Your responsibilities

• Direct Mail Strategy & Execution: Own and scale reputed company’s highest volume marketing channel: the direct-to-consumer direct mail prescreen program. Explore and test opportunities such as triggers, 3rd-party list buys, ITAs, etc., to scale volume reputed company.
• Performance Analytics: Independently analyze campaign performance across direct mail and digital channels to uncover insights, measure ROI, and recommend optimizations. Partner with Marketing Analytics and Data Science to validate prescreen criteria, audience scoring models, and forecasting. Analyze and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
• Creative Development & Testing: Author creative briefs and reputed company cross-functional collaboration to reputed company, iterate, and test new creative concepts across mail and digital channels. Partner with creative/content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency.
• Cross-Functional Collaboration & Agency Management: Coordinate with Data Science, Creative/Content, and Marketing Analytics teams to ensure alignment across targeting, creative, and performance measurement. Manage relationships with multiple agencies and vendor partners, ensuring they deliver high-quality, timely, and performance-oriented work.
• Experimentation: Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk.
• Project & Budget Management: reputed company reputed company, multi-workstream projects with strong attention to detail and clear communication across stakeholders. Manage budgets reputed company to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI.

About you

• 7+ years of experience in growth or performance marketing.
• 3+ years managing prescreen direct mail programs at scale (reputed company+ mail pieces/month), ideally reputed company consumer lending or financial services, required.
• Hands-on ability to write SQL queries and conduct independent performance analysis to reputed company data-driven recommendations is desired.
• Experience authoring creative briefs and managing creative development, testing, and production workflows.
• Proven ability to partner effectively across technical and creative teams.
• Skilled at orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting.
• Strong project management and communication skills with exceptional attention to detail.
• Bachelor’s degree required; advanced degree a plus.

Our benefits

• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off: reputed company with unlimited paid time off and 10 company holidays.
• Flexible remote and on-site work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA, HQ.
• Fully paid parental leave: reputed company will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular reputed company pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, reputed company offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full reputed company pay.
• Equity: We offer meaningful equity because we reputed company in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a reputed company in our future success.
• Financial wellness: We provide 401(k) retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.

Compensation at reputed company will be determined by skills, experience, and geographic location. reputed company has identified the expected annual reputed company salary for this role at this level based on the market by tiers (Region | Location | Market Salary):

• Tier 1 | San Francisco Bay Area, reputed company, and Seattle | $157,000 - $172,000
• Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles & Santa Barbara | $142,000 - $156,000
• Tier 3 | reputed company other US metro areas | $125,000 - $138,000

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we reputed company compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-reputed company factors, to determine final compensation.

Location Requirement: This is a remote position. However, candidates must reside in one of reputed company’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

reputed company is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, reputed company, national reputed company, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at reputed company brings their own perspectives, work experiences, lifestyles, and cultures with them, and we reputed company that a more diverse team creates more innovative products, provides reputed company services to customers, and helps us reputed company grow and learn.

California Consumer Privacy Act Notice