Paid Media Manager
MarketingRemote,
United States
Description
The Company
The Kantata Cloud for Professional Services™ gives businesses the clarity, control, and confidence they need to optimize resource planning and elevate operational performance. Our purpose-built software is helping over 2,500 professional services organizations in more than 100 countries focus on and optimize their most important asset: their people. By leveraging Kantata, professionals gain access to the information and tools they need to win more business, ensure the right people are always available at the right time, and delight clients with exceptional project delivery and outcomes.Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.) Did we mention that Kantata is also an awesome place to work? You’ll have the opportunity to work in a dynamic environment with a team that loves what they do.About The Opportunity
Kantata is seeking a Paid Media Manager to lead the strategy, execution, and optimization of our global paid media programs. Reporting to the Sr Manager, Demand Generation, you will be the driving force behind our paid search, social, and display channels, ensuring we reach the right professional services leaders at the right stage of their journey.In this role, you aren’t just "managing spend"—you are a growth architect. You will collaborate closely with Content, Design, Product Marketing, and Marketing Operations to build high-converting campaigns that fuel our sales pipeline. We’re looking for a data-driven specialist who thrives on experimentation, understands the nuances of B2B SaaS buyer journeys, and is eager to deliver measurable ROI.Primary Responsibilities
- Full-Funnel Campaign Management: Develop and execute multi-channel digital advertising strategies (Google Ads, LinkedIn, Bing, etc.) to drive brand awareness and high-quality lead generation.
- Product Marketing Alignment: Partner closely with Product Marketing to translate product positioning, new feature launches, and persona-based messaging into high-performing ad campaigns.
- Budget & Bid Optimization: Manage global advertising budgets, ensuring spend is allocated efficiently to hit monthly and quarterly Pipeline and CAC (Customer Acquisition Cost) targets.
- A/B Testing & Experimentation: Constantly test ad copy, creative, and landing pages to improve CTR and conversion rates.
- Data Analysis & Reporting: Monitor campaign performance daily. Build and maintain dashboards that communicate the impact of digital spend on ARR and sales velocity.
- Audience Segmentation: Leverage intent data and CRM insights to build sophisticated retargeting and Account-Based Marketing (ABM) segments.
- Cross-Functional Collaboration: Partner with the Content and Creative teams to ensure ad messaging aligns with brand voice and product updates.
- Stay Up-to-Date: Maintain a deep understanding of the evolving privacy landscape (cookies, tracking) and the latest features in the PSA / SaaS marketing space.
What You Bring To This Role
- Proven Track Record: 5+ years of experience managing complex paid media accounts, ideally within B2B SaaS.
- Strategic Collaboration: Experience working cross-functionally with Product Marketing and Sales to align paid strategy with product roadmaps and revenue goals.
- Technical Expertise: Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook/Meta Business Suite.
- Certified Specialist: Must hold current Google Ads Certifications (Search, Display, or Measurement).
- Analytical Mindset: Proficiency in Google Analytics 4 (GA4) and experience using CRM data (Salesforce) to track the full lead-to-revenue lifecycle.
- Strong Communicator: Ability to translate complex data sets into actionable insights for executive leadership.
- Creative Intuition: A solid understanding of what makes a compelling B2B ad and how to guide creative teams toward high-performing assets.
- Professional Services Domain Knowledge: Familiarity with the Professional Services industry and the unique challenges faced by global consulting or embedded services teams.
- ABM Experience: Experience with Account-Based Marketing platforms (e.g., 6sense, Demandbase, or Terminus).
- Base: $95,000 to $105,000 plus participation in company bonus plan
Our Philosophy
We know every company can be successful with the right technology and when people are at the core. We believe that we’re better together - that working hand-in-hand brings the best thoughts to the table and creates an environment of learning and growth. Here, you’ll enjoy:
- An intentionally engaging and collaborative culture - ditch the silo!
- Strong work-life balance that’s a true focus of the company
- The chance to learn from some of the best people in the business
- A vibrant, collaborative, and devoted team, who still makes time for fun