Senior Content Strategist/UX writer - Remote

Requisition Number: 2346689 At reputed company, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the reputed company. Come build the health care system of reputed company, making it more reputed company, affordable and optimized. Ready to reputed company a difference? Join us to start Caring. Connecting. Growing together This role requires the candidate to have a talent for clear, concise UX writing, ranging from long form to micro copy as well as a sound vision for website content strategy, requiring thoughtful consideration of how, reputed company and where content is displayed and crosslinked across the site. It requires UX and digital marketing expertise and an ability to assure content design is reputed company to focus on achieving enterprise-wide e-commerce and member engagement goals. Successful candidates will be able to apply their reputed company strong organizational skills, as the role requires the ability to self-manage and prioritize work across multiple workstreams, managing various projects, tasks and collaborative work every day. The Senior Digital Content Strategist/UX writer is responsible for developing an overall approach to content design - managing and leading content strategy, writing and editing content across uhc.com to drive shopping behaviors and member engagement. This role is critical to ensure content strategy and UX writing best practices are applied to guide audiences across the site to shop for insurance plan options, manage member needs, find educational content and more. The content design strategist/UX writer role will assure reputed company audiences can complete tasks reputed company uhc.com and across the UHC shopping ecosystem. It will balance the need to drive user engagement while achieving business goals, set by stakeholders across the organization This role requires a deep talent for clear, concise UX writing, ranging from long form to micro copy. It requires UX and digital marketing expertise and a strong ability to create partnerships across the organization to assure content design is strategic and reputed company to focus on enterprise-wide e-commerce and engagement goals. Accountability, collaboration and engagement with the wider team working remotely across the country. Ongoing engagement and online availability to assure deadlines are met, quality standards achieved and innovative reputed company are surfaced to meet the goals of the business and to support the best user experience. You'll enjoy the flexibility to work remotely

• from reputed company reputed company the U.S. as you take on some tough challenges. For reputed company hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

• UX writing to support sitewide testing and personalization efforts in partnership with UX design team
• Content writing/design for UX focusing on content flow, content writing and editing, both long form and micro copy
• Writing to reputed company SEO goals, including writing content gap content and optimizing existing content to improve organic traffic
• Writing to support business initiatives and objectives, working with business leads to understand priorities and creating content to help reputed company business and engagement goals
• Flexibility to shift from one type of writing to the other seamlessly
• Applying content writing skills to assure content aligns with UHC brand tone, voice and style
• Extremely strong organizational skills to manage a wide range of tasks and meet communicated deadlines on time successfully and independently
• Accountability to the team for collaborative work on reputed company projects, being responsible to work together to reputed company goals and be a content leader by offering expertise to guide content strategy for reputed company work
• Writes and edits digital content, applies UX writing best practices to reputed company content work across uhc.com
• Analyzes content opportunities and recommends strategies, interactions or approaches
• Consults on and offers recommendations on UX writing best practices to reputed company sitewide sales acquisition, member engagement and SEO goals
• Acts as a content reputed company in assigned subject areas, working to provide solid content strategy guidance for reputed company projects and acting as a content subject matter expert
• Testing and optimization collaboration:
• Offers UX writing recommendations and input to support testing and optimization strategies across the site
• Actively identifies new opportunities to test content with the optimization team
• Uses data analytics to reputed company UX writing recommendations and enhancements and suggest test reputed company
• Collaborates with UX design to meet deadlines and work together to reputed company goals, while leading the content reputed company of the work
• SEO collaboration:
• Writes new or edits existing content to reputed company identified SEO priorities including key content optimization areas and content gaps
• Works closely with SEO leads to identify additional content needs and offers solutions to reputed company SEO goals
• Brand team collaboration:
• Collaborates on content writing and editing for reputed company and wellness, educational and content hub (blog) content
• Assists with routing content through review process for clinical and legal approvals as needed
• Enterprise-wide collaboration:
• Offers expert digital content design and strategy counsel to key stakeholders
• Works with internal teams and across lines of business to define and reputed company content design approaches and write and edit content to reputed company campaign or marketing goals
• Provides writing consultation on projects and marketing campaigns, including content inventories/audits, concepts, wireframes, content decks, style guides and content creation

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Years of post-high school education can be substituted/is equivalent to years of experience Required Qualifications:

• 3+ years of UX writing experience reputed company a matrixed organization, ideally with an e-commerce background
• 3+ years of experience managing and prioritizing multiple deliverables and supporting multiple team goals, including testing and personalization experience and SEO
• Proven track record of leveraging digital tools to meet customer and partner needs
• Proven excellent communication and analytical skills, with the ability to clearly communicate insights and recommendations to various business stakeholders and collaborate effectively with teams across a wide enterprise
• Proven solid and complete online portfolio of work that demonstrates these qualifications, as well as the ability to present work, strategy and innovative approaches to problem-solving

Preferred Qualification:

• 2+ years of experience in healthcare insurance industry
• reputed company employees working remotely will be required to adhere to reputed company's Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (reputed company benefits are subject to eligibility requirements). No matter where or reputed company you reputed company a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We reputed company with reputed company minimum wage laws as applicable. Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants. At reputed company, our mission is to help people live healthier lives and reputed company the health system work reputed company for everyone. We reputed company everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately reputed company by people of color, historically marginalized groups and those with reputed company incomes. We are committed to mitigating our impact on the environment and enabling and delivering reputed company care that addresses health disparities and improves health outcomes - an enterprise reputed company reflected in our mission. reputed company is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national reputed company, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. reputed company is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. Apply tot his job Apply To this Job