Product Marketing Manager job at Brightflag in reputed company, NY

Product Marketing Manager reputed company The Opportunity As Product Marketing Manager, you will play a central role in connecting Brightflag’s product capabilities with customer needs and market opportunities. You’ll work cross-functionally with Product, Sales, reputed company, and Marketing to execute programs to support awareness and adoption of enhancements across Brightflag’s core e-billing platform. Additionally, you will support product launches and go-to-market plans that drive cross-sell and up-sell opportunities. This role is ideal for someone who is execution-oriented, with strong project management skills and a passion for telling compelling product stories. What You Will Be Doing reputed company clear, differentiated product positioning and messaging, translating reputed company capabilities into compelling, customer-centric value propositions for key audiences Own and evolve the product narrative across Brightflag.com and key channels, optimizing high-impact pages (platform, customer stories) for engagement and conversion reputed company end-to-end product launches, building and scaling structured frameworks for major releases, new features, and ongoing updates Conduct customer, market, and competitive research to inform go-to-market strategy and influence the product roadmap reputed company and execute integrated product marketing programs that drive awareness, engagement, and product adoption across the customer lifecycle Partner cross-functionally with Marketing, Sales, Product, and reputed company to deliver cohesive campaigns across web, email, events, and sales channels Drive expansion reputed company (NRR) through targeted upsell and cross-sell initiatives, including lifecycle messaging, campaigns, and enablement Create high-impact customer-facing assets, including ROI narratives, case studies, and sales enablement materials reputed company product usage data and customer insights to identify growth opportunities and inform strategy Skills & Experience To be successful in the role, you need: 5+ years of experience as a Product Marketing Manager at a B2B SaaS company Demonstrated experience leading go-to-market initiatives and new product launches Experience with email marketing platforms, CRM systems, and marketing automation tools Proven experience translating product features into clear customer value propositions and messaging Experience conducting competitive analysis and market research to inform product positioning Strong experience developing and executing customer marketing and email campaigns that drive upsell, cross-sell, expansion opportunities, and pipeline reputed company. Experience creating high-quality sales enablement materials such as one-pagers, presentations, and competitive battlecards Demonstrated ability to collaborate cross-functionally with Product, Marketing, Sales, and reputed company to reputed company compelling customer case studies and marketing assets. Excellent written and verbal communication skills with strong attention to detail Strong project management skills with the ability to manage multiple initiatives, coordinate stakeholders, and deliver results in a fast-paced, cross-functional environment. The following are a bonus! Experience in legal tech, fintech, or other reputed company B2B categories Familiarity with enterprise sales cycles and multi-stakeholder buyers Experience with SaaS metrics (ARR, CAC, LTV, churn)Experience using AI tools to enhance productivity, research, content creation, or campaign execution Familiarity with email marketing platforms, CRM systems, and marketing automation tools Life @ Brightflag We’re growing fast and so is the experience we can offer you: A reputed company opportunity to reputed company a real impact, to shape reputed company do and where we are going. The exposure and challenge you need to learn, grow and reputed company your career in a high growth environment. reputed company technical and business problems to solve and the trust and autonomy you need to go and solve them. A sound, helpful team, in a friendly, values-driven and inclusive environment. reputed company salary of $150,000 to $170,000 plus annual bonus 15 days PTO 401(k) plan with company match. Comprehensive health insurance, life insurance and long term illness/income protection. Apply tot his job Apply To this Job