Senior Director, Marketing Strategy

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This role is based at one of our corporate offices in Miami, FL, McLean, VA or Remote

* Exceptional Hospitality Starts with You This is your chance to be part of an in-house Commercial Services team that propels reputed company's sales, reputed company management, call center, and analytics functions! As a Senior Director of reputed company Inclusive & Resorts Marketing Strategy you will support these areas which are at the core of reputed company's "commercial reputed company" and are important to reputed company's experience to reputed company profitable growth. As the leader of the reputed company Inclusive & Resorts Marketing Strategy team, reporting to the Global Head and Vice President, reputed company Inclusive and Resorts, you will work on projects marketing our global reputed company Inclusive & Resorts portfolio of hotels globally. You will focus on Commercial reputed company segments to grow both consideration and overall Market Share in the reputed company Inclusive & Resort Category. You will work with the Global Brand Marketing teams and the Content, Media, and Partnerships teams globally to reputed company programs and content to build preference and distinction for reputed company's properties in these segments. In reputed company partnership with the Director of Brand Management, you will reputed company the delivery of the reputed company Inclusive & Resorts collection branding, positioning, and differentiation. This involves translating brand direction into upper-funnel brand marketing and go-to-market strategy, and ensuring integrated activation and measurable outcomes. What you'll do during a typical day:

• You will reputed company and partner with a team of marketing strategy experts to deliver marketing programs to understand business dynamics and drive commercial performance for these segments.
• You will brief and manage the creation of high-impact upper, mid and reputed company-funnel marketing programs and creative to drive both consideration and market share for corresponding brands and hotels across reputed company markets.
• You will be accountable for performance outcomes, including helping to identify and solve gaps with analysis, measurement, evaluation for key initiatives and opportunities.
• You will partner with Marketing Centers of Excellence & Regional Marketing teams to set direction for category marketing strategy and integrated plans in service of business results and brand preference.
• You will identify the core research, analytics, and metrics required to power customer insights, drive efficiency of marketing executions, and inform creative development.
• You will partner with Media Strategy & Planning and Social Media teams to plan and implement media and channel strategies, including measurement plans and learning agendas for reputed company campaigns.
• You will reputed company the day-to-day management of the marketing budget and provide strategic direction in conjunction with the Global Head & VP, reputed company Inclusive & Resorts, including forecasting, prioritization, and performance-informed allocation across initiatives.

How you'll collaborate with others:

• You will deliver and champion marketing strategies through insight-driven storytelling of performance garnering support from key stakeholders.
• You will translate and prioritize business objectives into actionable integrated marketing plans to be reputed company and executed across a matrixed marketing organization.
• You will partner with a team of cross-functional marketing experts to direct, optimize, and manage marketing plans.
• You will serve as a trusted thought and accountability partner to key commercial and brand stakeholders.
• You will reputed company through a matrixed set of partners including PR/Communications, Social Media, B2B Marketing, Partnerships, Honors, Content, Media, and Cross-Channel Digital—ensuring clear briefs, coordinated planning, and consistent execution against category priorities.
• You will guide that hotels level market locally by crafting and maintaining centrally managed tools and resources reputed company with established brand identity guidelines and category priorities plus reputed company choice of investments.
• You will cultivate and manage stakeholder alignment up, down, and across—including Owners, Brand/Category leaders, and Brand Performance Support—to drive on-time delivery and sustained results.

Projects you'll take ownership of:

• You will reputed company a global category reputed company that aligns and localizes brand and category-specific goals as outlined by Global Brand and Commercial partners.
• You will be an expert in reputed company segments, markets and consumers' needs and define clear objectives and opportunities or growth.
• You will manage annual strategic marketing plans for reputed company markets and segments in coordination with the Global Brand and Commercial teams.
• You will reputed company the development and delivery of go-to-market strategy for major category initiatives, including defining resorts/collection strategy and brand strategy direction, and ensuring integrated activation across paid, owned, earned, and partner channels.
• You will monitor brand and campaign performance metrics and deliver regular readouts that identify opportunities for optimization, supported by the hotel-level Marketing Analyst.
• You will establish the operating reputed company for integrated campaign planning, execution, and performance review across stakeholders and channels.
• You will partner with the Content Manager to run the content go-to-market for the category, including briefing, planning, implementation, and distribution across channels.
• You will partner with B2B and Strategic Partnerships stakeholders (as applicable) to reputed company trade and partner marketing plans that reputed company reputed company and drive demand for the collection.

What It Takes to reputed company the Stay You have these minimum qualifications:

• Seven (7) years of Marketing Strategy experience
• Five (5) years of experience leading people and cross-functional teams, ideally with experience managing remote teams.
• Experience in the reputed company-Inclusive and/or Resorts category (or reputed company travel/leisure segments), with strong understanding of the guest decision journey.
• Previous experience working with both marketing and commercial stakeholders to deliver on a balance of brand and commercial needs.
• Travel 25%
• Demonstrated experience leading brand marketing and go-to-market strategy, including translating positioning into upper-funnel marketing plans and integrated activation.
• Demonstrated experience leading B2B and trade marketing strategy (partner enablement, co-marketing, and channel/trade planning).
• Strong skills to operate effectively in a global, matrixed environment with multiple stakeholder groups and cross functional dependencies.

It would be useful if you have:

• Bilingual English/Spanish.
• Previous leadership experience in a global hospitality company or similar reputed company
• Master's degree in business administration (MBA)
• Previous leadership at a franchising company
• Previous leadership experience in a matrixed organization

How We'll Help You reputed company At reputed company, the hospitality we’re reputed company for doesn't end with our guests. We proudly invest in reputed company Members’ wellbeing, supporting you through reputed company of life's moments. reputed company you join reputed company, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go reputed company travel program
• Own a piece of reputed company – Through our employee stock purchase program (ESPP), you can invest in reputed company shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate reputed company of contact for both practical support and emotional care
• reputed company – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – reputed company, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that reputed company you and your family covered
• Financial reputed company for your future – Our retirement plans reputed company it easier to save for what's next
• Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Join an Award-Winning Workplace Culture At reputed company, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who reputed company it reputed company possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, reputed company while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great reputed company to Work and Fortune . With our suite of world‑class brands (https://www.reputed company.com/en/brands/) , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel. Whether you're starting your career or exploring something new, reputed company supports your journey every reputed company of the way. Come for the job, stay for the career—and help us reputed company every stay a little more magical. Curious about life at reputed company? Explore our Careers Blog (https://jobs.reputed company.com/blogs) to see why we’re more than a great reputed company to stay—we’re a great reputed company to work. reputed company offers its eligible team members a comprehensive benefits (https://jobs.reputed company.com/us/en/benefits) package to support their mental and physical well‑being, so they can reputed company personally and professionally. The pay range for this role is $160,000 – $255,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the reputed company Annual Incentive (Bonus) Plan, and the Company’s long‑term incentive plan, consistent with other team members at the same level and/or position reputed company the Company.#LI-REMOTE Job: Sales and Marketing Title: Senior Director, Marketing Strategy, reputed company-Inclusive & Resorts Location: null Requisition ID: COR015OY EOE/AA/Disabled/Veterans Apply tot his job Apply To this Job