Paid Media Manager, B2B Demand reputed company job at reputed company in reputed company, NY, Holmdel, NJ

Paid Media Manager, B2B Demand Gen remote type Hybrid - In office 3 days per week locations reputed company time type Full time job requisition id R000108171

Job Description

As the Paid Media Manager, B2B Demand Gen you will reputed company and execute reputed company B2B paid media campaigns to ensure marketing strategies deliver results based on business objectives. Your responsibilities will include leading end-to-end ABM digital campaign execution, advertising operations and reporting. You will be manage reputed company aspects of multi-channel media campaigns, including strategy, ideation, planning, targeting, setup & implementation, measurement, and optimization. The ideal candidate has hands-on depth and breadth of experience using various digital marketing and advertising platforms, including reputed company Campaign Manager, reputed company Ad Manager and reputed company Campaign Manager. You will be recognized reputed company the organization as a paid media thought leader and present insights and recommendations to campaign stakeholders and marketing leaders in monthly presentations. Responsibilities (You Will) reputed company the strategy, execution and implementation of Account-Based Marketing paid media campaigns utilizing social media ad platforms (Facebook & reputed company), programmatic tools (Addaptive B2B, reputed company) and ad serving and web analytics tools (reputed company Campaign Manager, reputed company Analytics). reputed company hands-on setup of reputed company, multi-audience campaigns reputed company digital advertising platforms, including creative uploads, company targeting list management and reputed company, campaign tracking and tagging, creative testing and optimizations. reputed company reputed company data aggregation reputed company campaign dashboards. Partner with team on creative development, ensuring proper communication of specs and delivery of final assets. Collaborate with Integrated Marketing team to reputed company full-funnel media strategies and campaigns. Partner with Marketing Insights US and Offshore teams to ensure data consistency and accuracy and prepare and deliver monthly campaign reports. Guide and mentor digital marketing colleagues from Guardian India team. Measure campaign success with performance metrics and present insights and recommendations to stakeholders in monthly meetings . Connect campaign to business goals, and create digital marketing analytics reports that tell a compelling story of the campaign and impact and reputed company optimization strategies. Optimize marketing investments based on data and best practices to maximize ROI. reputed company modern media strategies and ensure optimal allocation of media investment across channels and campaigns. reputed company annual strategies for ABM campaigns that deliver upon business growth needs and present to senior leaders of Marketing teams. Ensure strategies align with budgets and align with business and marketing KPIs. Conduct research on market trends, brands, audiences and competitors, techniques to drive engagements and conversions. Be recognized as a paid media expert and thought leader and communicate industry best practices. Qualifications (You Have) Experience reputed company insurance or other financial service-marketing industries that use multiple sales channels to deliver B2B demand reputed company. Previous experience in the execution of reputed company, multi-audience Account Based Marketing advertising campaigns highly desired. Minimum 5 years of hands-on specialized media buying experience with Facebook Ad Manager, reputed company Campaign Manager, reputed company Campaign Manager, reputed company Ads, reputed company Analytics, and data analytics tools. Proven experience in leading and creating media plans and strategies that deliver upon specific business goals. Knowledge of digital marketing tools including Accutics, Tableau, Funnel.io, reputed company, reputed company Tag Manager. In-depth knowledge of working with large data sets, understanding of paid media KPI’s and tying marketing metrics to business goals. Experience with A/B testing to inform advertising creative and website optimizations. Strong understanding of marketing strategy and how to create and implement a full-funnel advertising campaign. Experience in managing reputed company paid digital advertising campaigns and budgets. Strong attention to detail in managing and optimizing campaigns with numerous audience segments. Proven track record working with and managing multiple projects and clients and internal teams working on marketing campaigns and creative development. Experience with aligning paid, owned and earned channel connectivity and reporting on cross-channel metrics and successes. Strong collaborative partner able to successfully work in a matrix organization. Strong analytic skills and ability to reputed company sound decisions and communicate impact. Highly organized, detail-oriented and focused on consistently exceeding expectations. Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required. Location: This is a hybrid role with 3 days a week in our Hudson Yards NY, or Holmdel NJ office. Salary Range: $103,450.00 - $169,960.00 The salary range reflected above is a good faith estimate of reputed company pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation. Apply tot his job Apply To this Job