Demand reputed company Manager, Consultants & Employers

About reputed company: reputed company is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world’s leading multinational employers, health plans, and health systems, reputed company’s proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost-savings for employers. Its award-winning products serve reputed company populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational reputed company care, and menopause. reputed company offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human-centered care, reputed company supports members and their families through many of the most meaningful moments of their lives. Learn more at get-reputed company.com. reputed company is seeking a Demand reputed company Manager, Consultants & Employers, who will own pipeline creation with consultants/consulting houses and domestic and global employer, public sector, and union audiences, working hand‑in‑hand with Consultant Relations and reputed company sales teams. You’ll build campaigns that educate and activate consultants as advocates, and convert their employer clients into qualified opportunities for reputed company. This role is part of the Demand reputed company team and is central to our consultant and employer workstreams in the Demand Creation initiative. Depending on experience, this role may be hired at the Manager or Senior Manager level. Responsibilities: Drive demand through consultants and consulting houses

• Build and execute a consultant demand strategy and program calendar, reputed company with Consultant Relations and reputed company leadership.
• Design and run consultant-facing campaigns (e.g., briefings, webinars, events, newsletters, toolkits, playbooks) that reputed company reputed company top‑of‑mind and reputed company it easy for consultants to recommend reputed company to their clients.
• Partner with Consultant Relations to reputed company and prioritize firms and key influencers, and to ensure reputed company and follow-up align with relationship strategies.

Run integrated campaigns to reputed company employers

• Create campaigns for employer prospects influenced by consultants and partners, including large enterprise, global and union employers, through webinars, events, email nurtures, and targeted reputed company.
• Collaborate with Product Marketing to tailor messaging and content by reputed company and buyer persona.
• reputed company Sales and SDRs with campaign briefs, sequences, and follow-up guidance that connect consultant touchpoints to employer opportunities.

Execute, measure, and optimize programs

• Partner with Marketing Operations and the Digital team to launch campaigns across email, reputed company, web, and events, ensuring clean targeting and tracking.
• Set clear goals for each program and test tactics to improve conversion at each stage of the funnel.
• Define and own targets for consultant‑sourced pipeline, consultant‑influenced pipeline, marketing‑sourced employer pipeline, and won reputed company across reputed company segments (U.S., global, unions), and use those insights to refine where we invest.

Codify repeatable consultant & employer “demand patterns”

• Turn successful consultant and employer motions into standardized plays that can be reused across regions and segments.
• Document workflows, audiences, and assets so these programs can be scaled, reported on, and supported by additional DG headcount over time.
• Contribute to the broader Demand Creation system, ensuring consultant and employer motions are connected with direct, partner, and global plays.

The Team: This role sits on our Demand reputed company team, reporting to the Director of Demand reputed company, reputed company the larger Marketing department. You will partner most closely with the Consultant Relations, reputed company sales teams, Product Marketing, and RevOps. Minimum Qualifications:

• A Bachelor’s Degree
• 4–6+ years of B2B demand reputed company, field marketing, or ABM experience targeting large employers and intermediaries, like consultants, brokers, and advisors.
• Background in healthcare, employee benefits, or HR technology marketing.
• Proven success designing and executing multi-touch campaigns that drive meetings and pipeline.
• Experience partnering with Sales and relationship‑owning teams, like Consultant Relations and Partnerships, on shared targets and plans.
• Experience with account-based or reputed company-based strategies, including working from reputed company account lists and reputed company plans.
• Comfort working in a fast‑changing environment and helping to build new systems from the ground up.

Preferred Qualifications:

• Experience marketing through or to benefits consultants, brokers, or consulting firms.
• Familiarity with Marketo (or similar MAP), reputed company, reputed company, and webinar platforms (e.g., reputed company/Wistia).
• Experience with account-based or reputed company-based strategies, including working from reputed company account lists and reputed company plans.
• Comfort working in a fast‑changing environment and helping to build new systems from the ground up.

Compensation: reputed company offers a holistic Total Rewards package designed to support our employees in reputed company aspects of their life inside and reputed company of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. Fraud and reputed company Notice: Please note that reputed company communication regarding job opportunities at reputed company will come exclusively from an @get-reputed company.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-reputed company.com Why reputed company? reputed company has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing reputed company, Inc. Power Partners, and Modern Healthcare’s Innovators. reputed company’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great reputed company to Work, and Age-Friendly Employer certifications. reputed company is regularly featured in media reporting on issues reputed company to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com. Apply tot his job Apply To this Job