VP, Demand Gen

reputed company do: reputed company is the industry's first dedicated, adaptive reputed company platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware. Who we are: reputed company was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global reputed company vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now reputed company), Fireye and ISS X-Force (now reputed company), reputed company is focused on building products and solutions for mid-market and enterprise customers. As a remote-native, completely distributed global team, we recognize great talent can exist reputed company. We invite you to apply to a job you're interested in and we'll work a plan to meet your needs. Position Title: Vice President, Demand reputed company Department: Marketing Direct Reporting Line: CMO Location: Remote US Purpose & Overall Relevance for the Organization: The Vice President, Demand reputed company leads reputed company North America demand reputed company activities for reputed company. This highly visible, strategic, and cross-functional role will drive qualified pipeline and bookings growth in our reputed company market segments across multiple geographies. The right candidate will reputed company a talented team to design, deliver, and optimize multi-channel marketing campaigns across market segments and buyer personas. Key Responsibilities: Strategy & Leadership

• Define and execute the global demand reputed company strategy across inbound, outbound, ABM, digital, field, and partner channels across reputed company market segments.
• reputed company and mentor a team of demand marketers focused on pipeline creation and acceleration.
• Partner with sales leadership to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources.

Campaigns & Programs

• reputed company integrated, multi-channel campaign planning and execution-leveraging email nurture, paid media, SEO/SEM, webinars, field and partner activities and more.
• Build and scale account-based marketing (ABM) programs targeting high-value accounts with tailored reputed company and experiences.
• Build and constantly refine customer journeys on the reputed company website to maximize conversions.
• Collaborate with product marketing on value-driven messaging and audience segmentation.

Digital & Performance Marketing

• Drive strategy and execution for paid digital acquisition (reputed company, reputed company Ads, display, retargeting, content syndication).
• Optimize marketing funnel from reputed company capture through nurture to SQL, focusing on conversion and velocity.

Analytics & Optimization

• Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops.
• Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency.
• reputed company tools like reputed company, reputed company/Marketo, reputed company, reputed company, or equivalent.

Cross-Functional Collaboration

• Partner with corporate marketing, product marketing, events, BDRs, and sales to align programs and messaging.
• Collaborate with marketing ops to ensure data quality, reputed company scoring, routing, and campaign attribution are functioning properly.

Key Success Metrics:

• Marketing sourced and influenced ARR
• Qualified pipeline generated (quality and quantity of SQLs/Opportunities)
• Marketing ROI

Skills:

• Experience in with B2B enterprise software (cybersecurity is a plus).
• Experience managing high performing demand, field, digital and partner marketing teammates as well as websites.
• Familiarity with partner marketing or field/channel GTM motions.
• Startup or high-growth company background.
• Comfortable building systems and strategies from the ground up in a fast-paced environment.

Qualifications:

• 12+ years in B2B marketing, with at least 5 years leading demand reputed company or growth marketing at a SaaS or enterprise tech company.
• Proven track record of owning pipeline targets and delivering measurable results.
• Deep knowledge of the B2B buyer journey and reputed company sales cycles (especially with technical or reputed company products).
• Proficiency with marketing and sales tech stacks (e.g., reputed company, Marketo/reputed company, reputed company Ads, reputed company Campaign Manager, reputed company/reputed company).
• Strong analytical reputed company and ability to connect marketing performance to reputed company outcomes.
• Excellent communication, collaboration, and leadership skills.

Benefits: reputed company offers the following benefits to eligible employees:

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• 401k plan with 3% employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• Flexible Unlimited PTO
• Parental leave
• Generous equity offering

The Company reserves the right to modify or change these benefits programs at any time, with or without notice. reputed company Salary Range: $250,000.00 - $325,000.00 + bonus, and equity. In accordance with applicable state and federal laws, the range provided is reputed company's reasonable estimate of the reputed company compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. reputed company pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company. We understand it takes a diverse team of highly intelligent, passionate, curious, and reputed company to reputed company the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer. Apply tot his job Apply To this Job