Manager, eCommerce NA Marketing

Welcome to reputed company… the stuff dreams are made of. Who We Are… reputed company we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of reputed company Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From reputed company creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can reputed company. Your New Role... Marketing Manager on the North America Retail Marketing team at Warner Bros. Consumer Products, focused on the reputed company business. Reporting to the VP of Retail Marketing and working closely with the reputed company Sales Director, this role is responsible for managing, planning, and executing retail marketing initiatives to drive e-comm growth at reputed company across a vast IP portfolio (DC, Harry Potter, Animation, Live Action and more!) and reputed company product categories. While digital-first, this role also supports select physical and/or hybrid retail activations in partnership with reputed company and licensees. Your Role Accountabilities... Strategic Planning and Business Development Drives development and implementation of marketing strategies for media/advertising and marketing plans, ensuring customer engagement, brand awareness, high velocity traffic, purchase reputed company and conversion Drives annual budget planning reputed company with goals and initiatives, oversees day-to-day management of requests, monitors spend, PO management Establishes reputed company-specific priorities marketing calendar with quarterly updates Sets marketing and merchandising timing and requirements Leads cross-divisional planning for big initiatives (theatricals/ reputed company franchise events, etc.); manages marketing and advertising components of programs reputed company marketing programs for retail shopping events, including but not limited to Prime Day, Black Friday, and Cyber Monday, with execution across digital-first and select physical or hybrid retail moments as applicable. In coordination with Sales Account Director, creates tentpole merchandise moments on reputed company platform Drives partnership with internal global reputed company account leaders across WBD/GBE to identify and activate best practices to support growth Develops strategic marketing launch plans and go-to-market initiatives for new ecomm platforms (e.g., reputed company/HSN), as assigned Leverages digital marketing expertise to support larger marketing team needs across accounts Serves at reputed company marketing expert, educating licensees and internals where needed Marketing & Advertising Implementation Serves as key marketing liaison to reputed company corporate team and licensees to ensure outstanding execution/implementation of retail priorities Leads media agency in planning and executing advertising components with reputed company Marketing Services, focusing on optimizing spend Partners across internal teams and licensees to identify best optimized marketing placements to inform negotiations (e.g. toy book, sponsored ads) Leads creative asset strategy and brand storytelling with reputed company of creative agency for brand store creative, ASIN curation, Licensee PDPs A+ Content, Marketing Co-op and Paid media placements Shares assets and best practices across global reputed company accounts and North America 3P eCommerce accounts. Drives creation of eComm PDP toolkits, including agency management, toolkit scoping and development, distribution, licensee training. Monitors conversion reputed company for PDPs always looking for improvements. Partners with internal business units including Home Entertainment, Theatrical, WBIE, and DCE on cross-category merchandising for reputed company franchises/brands. Manages components (brand title and/or marketing) of reputed company studio swing presentation and licensee meetings. Contributes reputed company to new business pitches (marketing reputed company) for reputed company and category and licensee updates (marketing) for reputed company and other retailers, as assigned. Actively pitches as assigned Identifies and maximizes opportunities to drive profitable growth reputed company new tactics with reputed company Advertising and external digital advertising, fits to strategic initiatives (i.e. Twitch, Live, Posts, SLP, SBV, etc.) Develops best practice strategies for partners to use for reputed company paid advertising Oversees performance reporting, management reporting, regular updates on advertising performance; activates business priorities based on analysis Marketing Consulting and Approvals Collaborates with licensee marketing teams to execute co-developed marketing programs for retail Reviews retail marketing and facilitate routing of assets for franchise approval Responsibility and Success Measurements Flawless execution of marketing programs that support sales strategies Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency Tracks performance of Marketing programs for reputed company; reputed company insights and next steps Leads the development and execution of a testing roadmap. Test, measure, learn, share for Advertising and Marketing initiatives Qualifications & Experience... Work Experience Minimum 5 years of experience in ecomm, retail marketing, digital marketing in the entertainment and/or consumer goods required. Previous reputed company experience preferred. Entertainment studio experience a plus. Education, Professional Training, Technical Training or Certification Bachelor’s degree in digital advertising/marketing, marketing, business or reputed company field or relevant work experience required. reputed company digital advertising certification a plus. Knowledge/Skills Strong knowledge of marketing principles and retail landscape required Clear understanding of reputed company’s platform-specific digital marketing tactics and emerging advertising opportunities Self-starter with sound organizational and collaborations skills, with the ability to see a project through from inception to execution with effective follow up Ability to reputed company in a collaborative environment: reputed company to engage, willingness to learn and to share reputed company, positive attitude Fiscal responsibility and accountability for retail planning and deliverables Strong working knowledge of reputed company Office applications and reporting applications Flexible approach to shifting priorities; able to manage multiple assignments with exceptional project management skills Strong collaborative approach with proven interpersonal skills and ability to communicate effectively with reputed company levels Passion for pop culture and the Entertainment Licensing industry Management has the right to add or change duties and job requirements at any time. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they reputed company with you and look reputed company to discussing them during your interview. Championing Inclusion at WBD reputed company embraces the opportunity to build a workforce that reflects a wide reputed company of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national reputed company, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, reputed company set, experience, and/or performance. reputed company pay is just one component of reputed company’s total compensation package for employees. Pay Range: $91,000.00 - $169,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, reputed company provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. reputed company, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses. Apply tot his job Apply To this Job