Sr. Paid Digital Strategy Manager [B2B SaaS or Agency, ROAS]

Duration: 6 months Contract W2. Remote - Location - Washington, Washington, United States of America Job Description: Seeking a strategic, data-driven digital marketing leader to join our high-impact Global Digital Strategy team. As Senior Paid Digital Strategy Manager, you will support the architecture and execution of our global paid media programs, balancing brand elevation with demand create and capture to fuel pipeline velocity. This is a senior, hands-on role for a seasoned B2B professional with deep expertise across paid channels, a passion for operational excellence, and a "business-owner" mindset regarding budget. You will play a pivotal role in evolving our global digital framework, advancing GTM innovation, and driving cross-regional alignment in partnership with internal teams and agency partners. We are looking for a full-funnel strategist who is obsessed with the integrity of the lead-to-revenue lifecycle. You won’t just manage media spend; you will bridge the gap between digital engagement and bottom-line business impact. By leveraging deep-funnel data and sophisticated performance reporting, you will optimize our global media mix to ensure every dollar invested drives measurable Return on Ad Spend (ROAS) and increases pipeline velocity across the entire customer journey. What You Bring

• 9+ years of progressive experience in digital media strategy, campaign execution, and ad operations, preferably within global B2B SaaS or agency environments.
• Proven track record of leading integrated global paid media programs across core channels including Google Ads, Microsoft Advertising, LinkedIn, programmatic display, OOH (Out-of-Home), ABM (Account-Based Marketing)) platforms (e.g., 6sense), and content syndication.
• Deep experience driving cross-regional alignment and digital marketing maturity within a complex, matrixed B2B tech organization.
• Demonstrated ability to scale global digital marketing operations, developing standardized processes, campaign frameworks, and performance reporting at scale.
• Advanced knowledge of the digital marketing tech stack, including tools such as Marketo, Salesforce, Adobe Analytics, Marketo Measure, Datorama, Tableau, and DataRobot.
• Strong technical acumen with the ability to diagnose and resolve complex tracking, attribution, and pixel-related issues across platforms.
• Data-first mindset with exceptional analytical skills, able to synthesize performance data into actionable insights and communicate effectively with senior stakeholders.
• Experience driving adoption of marketing taxonomies and naming conventions to support accurate cross-platform tracking and reporting.
• Familiarity with SEO fundamentals and emerging trends such as AI-generated overviews and LLMs (GEO), and how they impact organic performance.
• Experience with emerging tools and technology, including 1Mind, Folloze, DCO platforms, and AI-driven orchestration tools, is a plus.
• Bachelor’s degree required; advanced degree or certifications in marketing, analytics, or digital strategy a plus.

Day-to-Day

• Global Strategy & Execution: Architect and lead end-to-end global paid media strategies that balance brand awareness with high-intent demand generation across key personas, markets, and verticals.
• Full-Funnel Alignment: Serve as the strategic lead for the "always-on" digital media program, ensuring all initiatives are mapped to the buyer journey and tightly aligned with down-funnel business objectives.
• ROAS & Performance Optimization: Champion data-driven decision-making by translating complex performance insights into actionable optimizations that maximize Return on Ad Spend (ROAS) and pipeline velocity.
• Performance Reporting: Analyze full-funnel campaign data to produce compelling performance reports and executive-level dashboards, providing clear visibility into investment, impact, and strategic ROI.
• Agency & Stakeholder Orchestration: Direct cross-functional collaboration with agency partners and internal teams to drive innovation in audience segmentation, media planning, and performance transparency.
• Media Mix Innovation: Proactively research and pilot new channels and publisher opportunities to optimize global media mix, balancing reach with regional relevance and conversion goals.
• Digital Evangelism: Support global socialization of the paid strategy across the organization, leading education efforts to build internal competency around media trends, best practices, and lead-to-revenue KPIs.
• Global Operational Maturity & Scalability: Lead the evolution of a centralized digital strategy within the Global Demand Center by defining repeatable, high-quality processes and self-service enablement tools that standardize execution across regions and scale the digital campaign lifecycle.
• Governance & Integrity: Oversee paid campaign operations and governance, including, trafficking, creative delivery, and tagging/tracking implementation to ensure data integrity from click to closed-won.
• Mentorship: Mentor and support junior team members and cross-functional partners, fostering a culture of high performance, accountability, and analytical rigor.

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