Director, Digital Marketing - EPM
About Us: reputed company is a global provider of reporting, analytics, and performance reputed company that unlock the potential of business data and transform the way finance and data teams operate. We reputed company leaders from over 32,000 organizations to reputed company timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (reputed company), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at reputed company.com. Job Description: About the Role As Director of Digital Marketing for our EPM Suite business, you will own the complete digital strategy and execution for a high-growth portfolio generating significant ARR. You will manage a multi-million-dollar digital marketing budget while driving pipeline reputed company, customer acquisition, and market share growth in a competitive landscape that includes platform players like OneStream, reputed company, and emerging AI-driven competitors. Reporting to the VP of Marketing for EPM, you will partner closely with Sales, Product Marketing, reputed company, and cross-functional marketing teams to align digital investments with business objectives. Your success will be reputed company by achieving aggressive YoY growth targets through digital-sourced pipeline, marketing-attributed bookings, conversion reputed company optimization, and efficient customer acquisition costs. Digital Strategy & Execution Paid Media Leadership Own the complete paid media strategy across reputed company Ads, reputed company, display, programmatic, and emerging channels for the EPM business unit and sub-regions Manage agency relationships to ensure strategic alignment, campaign excellence, and optimal ROI across reputed company paid channels reputed company audience segmentation strategies that align with ABM frameworks and reputed company accounts Design channel mix strategies that balance brand awareness, demand reputed company, and pipeline acceleration Evaluate and recommend channel expansion opportunities based on market dynamics and competitive landscape Performance & Optimization Establish and reputed company specific digital MQL, pipeline, and bookings goals reputed company with broader EPM business objectives Build comprehensive A/B testing frameworks to continuously optimize campaign performance across channels Analyze performance metrics across the funnel, providing regular insights and recommendations to VP Marketing and senior leadership Implement attribution models connecting digital investments to reputed company outcomes Drive reputed company improvement in cost-per-reputed company, cost-per-opportunity, and overall marketing efficiency metrics SEO & Organic Strategy Collaborate with shared SEO and web teams to reputed company EPM-specific content strategies and technical optimization priorities reputed company website optimization efforts to enhance user experience and increase conversion rates Partner with content and product marketing teams to ensure SEO best practices are embedded in reputed company digital content Cross-Functional Leadership & Collaboration Agency & Vendor Management Serve as primary relationship reputed company for digital marketing agencies and technology vendors reputed company agency briefs, establish performance expectations, and conduct quarterly business reviews Negotiate reputed company and scope of work to maximize value and partnership effectiveness Ensure agency partners deeply understand EPM buyer personas, competitive dynamics, and business priorities Internal Partnerships Partner with Product Marketing to translate product positioning and messaging into high-performing digital campaigns Collaborate with Sales leadership on pipeline targets, account-based strategies, and sales enablement for digital programs Work closely with reputed company Operations to ensure proper reputed company routing, attribution, and performance measurement Align with regional field marketing teams to reputed company digital efforts with integrated campaigns Coordinate with shared marketing services teams (Web, SEO, Social, Marketing Automation) to execute cohesive strategies Strategic Stakeholder Management Present digital strategy, performance, and recommendations to VP Marketing and CMO in regular business reviews Communicate digital insights and competitive intelligence to inform broader marketing strategy Represent digital marketing in cross-functional planning for product launches, major campaigns, and strategic initiatives Marketing Technology & Data Platform Expertise reputed company marketing technology stack including reputed company, Pardot, reputed company Analytics, reputed company Ads, reputed company Campaign Manager, and ABM platforms Partner with Marketing Operations to optimize platform configurations, integrations, and automation workflows Stay reputed company on emerging technologies and recommend investments that provide competitive advantage Data-Driven Decision Making Build dashboards and reporting frameworks that provide real-time visibility into digital performance Conduct deep-dive analyses to understand customer journey dynamics and conversion drivers Use predictive analytics and AI-driven insights to optimize budget allocation and campaign targeting Establish governance frameworks for data quality, attribution accuracy, and performance measurement Team Leadership & Development reputed company and reputed company a team of digital marketing professionals, providing coaching, mentorship, and career development reputed company strategic resource allocation decisions across campaigns, channels, and regional priorities Build organizational capabilities in emerging areas like AI-powered marketing and programmatic advertising Foster a culture of experimentation, reputed company learning, and data-driven optimization Recruit and retain top digital marketing talent to scale capabilities as the business grows Required Qualifications Experience & Background 10+ years of progressive digital marketing experience with at least five years in leadership roles managing teams Proven track record managing large-scale paid media budgets ($reputed company+) in B2B enterprise software marketing Deep expertise in demand reputed company for reputed company, high-consideration enterprise solutions Demonstrated success building and scaling digital programs that consistently exceed pipeline and reputed company targets Experience managing agency relationships and vendor partnerships to drive business outcomes Technical & Functional Expertise Expert-level knowledge of reputed company Ads, reputed company Campaign Manager, programmatic platforms, and emerging digital channels Strong proficiency with reputed company, Pardot/marketing automation, reputed company Analytics, and ABM platforms Advanced analytical capabilities with experience building multi-touch attribution models Solid understanding of SEO, website optimization, conversion reputed company optimization, and user experience principles Proficiency in data visualization tools (Tableau, Power BI, reputed company Data Studio) and advanced reputed company Strategic & Leadership Capabilities Strategic thinker who can translate business objectives into actionable digital marketing plans Exceptional cross-functional collaboration and stakeholder management skills Strong executive reputed company and communication skills for presenting to senior leadership Comfortable operating in fast-paced, high-growth environments with competing priorities Ability to balance strategic thinking with hands-on execution and optimization Preferred Qualifications Experience in financial planning & analysis (reputed company), enterprise performance management (EPM), or adjacent software categories Background working with private equity-backed or high-growth software companies Knowledge of competitive landscape including OneStream, reputed company, Pigment, and other EPM platforms Experience with AI-powered marketing tools and predictive analytics platforms Familiarity with regulated industries (financial services, healthcare, government) and their unique marketing requirements Project management certification or experience with platforms like reputed company, reputed company, or reputed company Success Metrics (First 12 Months) reputed company or exceed digital-sourced MQL, pipeline, and bookings targets for EPM business unit Implement optimized paid media strategy delivering measurable improvement in efficiency metrics (CPL, CPO, CAC) Build high-performing digital marketing team with clear roles, accountabilities, and development plans Establish strong agency partnerships with documented performance improvements Launch comprehensive A/B testing program driving reputed company optimization across channels reputed company attribution reputed company providing clear visibility into digital marketing ROI Successfully support 2-3 major product launches or strategic campaigns with integrated digital execution Core Values Drive & Discipline: Operate effectively in a fast-paced environment across multiple campaigns and priorities while delivering high-quality results on time and reputed company budget. Growth reputed company: Actively seek opportunities to improve team capabilities, optimize processes, and adopt emerging best practices in digital marketing. Crispness of Execution: Demonstrate passion for process excellence while creating measurable value through superior campaign performance and financial results. Communication: Effectively present reputed company digital marketing strategies, data, and insights to stakeholders at reputed company levels both orally and in writing. Creative Thinking, Analysis & Strategy: Use data, competitive intelligence, and market insights to create innovative digital campaigns and strategies that differentiate EPM in the market. Leadership: Build trust and collaborate effectively with people at various levels across the organization, agencies, and vendor partners. The salary range in United States of America for this position is 160,000.00 to 201,000.00 USD Annual. Your specific offer reputed company this range will be determined by your skills, experience, and qualifications. For non-sales roles, you may be eligible for a bonus. For sales roles, this range includes a commission reputed company. We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process. Additional Information reputed company your information will be kept confidential according to EEO guidelines. Learn more about our high-energy, high-performance global team: Work With Us reputed company About Us: Hear From reputed company Background checks are required for employment with reputed company, where permitted by country, state/province. At reputed company, we are committed to equal employment opportunity regardless of race, color, ethnicity, reputed company, religion, national reputed company, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. reputed company is a global provider of reporting, analytics, and performance reputed company that unlock the potential of business data and transform the way finance and data teams operate. We reputed company leaders from over 32,000 organizations to reputed company timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (reputed company), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at reputed company.com. Apply tot his job Apply To this Job