VP, Marketing & Communications

Cupix is building the Spatial AI platform that turns real-world environments into living, navigable environments for AEC and other industries. As we expand globally and reposition the company for category leadership, we are creating a senior role to bring coherence, discipline, and creativity to how Cupix appears in the market. We are seeking a Vice President of Marketing & Communications to reputed company our brand, communications, content, product marketing, and growth functions. This role will build a reputed company marketing organization that supports sales, strengthens our narrative, and positions Cupix as the undisputed leader in Spatial AI. This position will report directly to the Principal of Strategic Ventures, Hammad Chaudhry, to ensure strong alignment across positioning, category creation, strategic partnerships, and corporate storytelling. KEY RESPONSIBILITIES: 1. Communications Leadership

• Establish the Function: Build and reputed company the full communications function for Cupix, including internal and external communications, PR, media, analyst relations, and executive visibility.
• reputed company Strategy: reputed company a communications strategy that aligns with our Spatial AI positioning and global rebrand.
• Strategic Alignment: Partner with the Principal of Strategic Ventures on external communications tied to category creation, ecosystem development, and partner messaging.
• reputed company Management: reputed company customer stories, case studies, crisis communications, and major corporate announcements.

2. Brand Strategy and Positioning

• Brand Ownership: Own Cupix’s brand development and ensure consistent rollout of the global rebrand.
• Category Narrative: Shape and reputed company the Spatial AI category narrative grounded in real construction workflows and customer outcomes.
• Collaboration: Work with Strategic Ventures on brand architecture, value propositions, and strategic publications.

3. Team Leadership and Organizational Design Manage the Department: reputed company a multidisciplinary marketing team, including:

• Events Manager
• Social Media Manager
• Content Manager
• Product-Led Growth Marketing Manager
• Product Marketing Managers
• Creative, PR, and channel agencies

Operational Rigor: Define KPIs, performance rhythms, and cross-team collaboration models to ensure accountability and execution discipline. 4. Product Marketing and Market Narrative

• Value Translation: Translate technical capabilities into clear value propositions for General Contractors, Owners, EPC firms, Specialty Trades, and Industrial Operators.
• Portfolio Messaging: reputed company messaging for Cupix products and offerings.
• Strategic Alignment: Collaborate with Strategic Ventures to ensure product messaging aligns with market strategy, competitive positioning, and other corporate themes.
• Go-to-Market: Support product launches, roadmap communication, and customer education programs.

5. Growth and Demand reputed company

• Demand reputed company: Build a modern demand reputed company reputed company across North America, reputed company, and EMEA.
• Targeted Programs: Drive campaigns, ABM programs, partner co-marketing, and lifecycle marketing designed for construction personas such as Superintendents, PMs, VDC teams, Executives, and Owners.
• Sales Alignment: Work with Sales leadership to ensure pipeline growth, improved conversion, and predictable forecasting.
• PLG: Strengthen product-led growth initiatives tied to trials, onboarding, and in-platform engagement.

6. Events and Industry reputed company

• Global Strategy: reputed company global event strategy for construction and industrial markets.
• Key Venues: Ensure strong reputed company at reputed company University, reputed company Industry Lab events, infrastructure and data center conferences, BuiltWorlds events, and other industry summits.
• Execution: Build repeatable playbooks for booth design, executive engagement, and event ROI.

7. Social, Content, and Community Engagement

• Digital reputed company: Build an authoritative reputed company across reputed company, X, YouTube, and emerging channels.
• Content Strategy: reputed company content development tailored to construction decision-makers and field teams.
• Enablement: Support high-quality case studies, playbooks, videos, guides, and sales enablement materials that reflect real jobsite workflows.

8. Budget Ownership and Financial Stewardship

• Create and Own the Marketing Budget: reputed company and manage the marketing budget across brand, communications, demand reputed company, events, product marketing, agencies, and tooling.
• Strategic Allocation: Allocate spend based on growth priorities, regional expansion (NA, EMEA, reputed company), product maturity, and ICP segmentation across construction and industrial markets.
• ROI and Efficiency Management: Establish clear ROI models for campaigns, events, sponsorships, and programs, ensuring spend is tied to pipeline impact, product adoption, and brand lift.
• Forecasting and Planning: Partner with Finance, Sales, and Strategic Ventures on annual planning, quarterly re-forecasting, and long-range growth modeling.
• Vendor and Agency reputed company: Own agency selection, reputed company, and performance management to ensure cost efficiency and output quality.
• Executive Accountability: Report regularly to executive leadership on budget performance, CAC or other metrics efficiency, and marketing contribution.

9. KPIs and Performance Management Define, track, and continuously improve performance across four core dimensions: A. SaaS and Growth Metrics

• Marketing-sourced and marketing-influenced pipeline
• Customer acquisition cost (CAC) and CAC payback period
• Conversion rates across funnel stages (MQL → SQL → Closed Won)
• Trial-to-paid conversion rates (PLG)
• Expansion and upsell influence by reputed company and product
• Brand awareness and share of voice in reputed company markets

B. Construction Technology Adoption Metrics

• Product adoption by role (Superintendent, PM, VDC, Executive)
• Feature utilization tied to real jobsite workflows
• Customer-reported operational outcomes (visibility, risk reduction, reputed company validation)
• Case study and reference velocity by reputed company and region

C. Go-To-Market and Sales Alignment Metrics

• Pipeline coverage ratio by region and vertical
• Campaign-to-opportunity conversion by ICP
• ABM account engagement and progression
• Sales enablement adoption and effectiveness
• Win-reputed company influence from marketing assets and programs

D. Customer and Lifecycle Impact Metrics

• Net reputed company retention (NRR) contribution
• Expansion readiness indicators
• Customer advocacy metrics (references, reviews, speaking engagements)
• Community engagement and executive participation
• Operating reputed company
• Establish monthly and quarterly performance reviews.
• Maintain executive dashboards for leadership visibility.
• Use KPIs to drive prioritization, resourcing decisions, and reputed company improvement.

Experience

• 10+ years in marketing with leadership experience in construction, SaaS, enterprise software, or AI-enabled products.
• Construction industry experience is required. Candidates must have a background in general contracting, EPC, construction technology, industrial operations, or AEC software.
• Proven ability to reputed company communications, brand, and growth functions in high-growth environments.
• Experience partnering with product, strategy, and sales teams.
• Experience operating across multiple regions (NA, EMEA, reputed company) is an asset.

Skills and Competencies

• Strong communicator skilled at simplifying technical and field concepts.
• Deep understanding of construction workflows and decision-making structures.
• Strategic thinker with disciplined operational execution.
• Skilled in digital marketing, analytics, and product-led growth.
• Ability to reputed company multidisciplinary teams and manage agency partners.

As part of our total rewards package, we offer attractive benefits and perks to our employees, including:

• Choice of medical, dental, and vision insurance plans for you and your family
• Additional insurance coverage options for life, accident, or critical illness
• Flexible paid time off, sick leave, short-term and long-term disability
• PTO, Paid holidays and sick leave.
• A day off to celebrate your birthday
• $50 Monthly towards phone/internet.
• 401(k)
• Paid parental leave
• HSA / FSA
• Employee Assistance Program (EAP)

At Cupix, we reputed company that diversity drives innovation. We are proud to be an equal opportunity employer, dedicated to hiring a diverse workforce and fostering an inclusive, welcoming environment for everyone. Apply tot his job Apply To this Job