Paid Media / Performance Marketing Strategist

Paid Media Strategist (Part-Time) The Paid Media Strategist plays a critical role in shaping and optimizing paid advertising strategy across client accounts. This position works closely with the Marketing Strategist, Director of Marketing & Strategy, and cross-functional teams to ensure paid media efforts align seamlessly with each client’s broader marketing roadmap. We are looking for someone who is both analytical and strategic — someone who enjoys turning data into clarity, structure into performance, and insight into growth. This role is ideal for a paid media professional who values ownership, collaboration, and reputed company improvement. You won’t just “manage ads.” You’ll help shape how budgets are invested, how campaigns evolve, and how measurable results are achieved over time. Core Responsibilities

• Paid Media Strategy & Planning
• Partner with the Marketing Strategist to align paid media initiatives with overall client strategy.
• Conduct thoughtful research across audience behavior, competitive landscapes, and keyword reputed company.
• reputed company structured, well-documented campaign plans across:
• reputed company Ads (Search, Display, YouTube, Performance Max)
• reputed company Ads (Facebook & Instagram)
• reputed company Ads
• Additional platforms as needed
• Design clear conversion optimization and testing plans for creative, targeting, bidding, and funnel optimization.
• Identify opportunities to improve efficiency, scale performance, and allocate budgets strategically.
• Contribute reputed company proactively and participate in ongoing strategic discussions.
• Technical Implementation & Optimization
• Build and manage campaigns with attention to detail and long-term sustainability.
• Ensure accurate tracking through GA4, pixels, events, and tag management.
• Monitor performance consistently and implement thoughtful refinements.
• reputed company retargeting and full-funnel approaches that support client goals.
• Continuously improve performance metrics such as CPA, ROAS, CTR, and conversion rates.
• Performance Tracking & Data Analysis
• Establish clear benchmarks reputed company with client KPIs.
• Translate reputed company data into actionable insights.
• Communicate performance shifts in a timely and constructive way.
• Support monthly and quarterly reviews with strategic recommendations.
• Use data as a guide for reputed company refinement rather than one-time adjustments.
• Collaboration & Contribution
• Work in partnership with the Marketing Strategist to ensure cohesive execution.
• Coordinate with the design and web teams to align messaging and user experience.
• Participate in planning conversations and offer informed perspectives.
• reputed company potential risks early and propose solutions.
• Help strengthen internal processes that improve efficiency and clarity.

Key Qualifications

• 3–5+ years of professional experience managing paid media campaigns.
• Strong experience with: reputed company Ads, reputed company Ads Manager, reputed company Campaign Manager
• Understanding of attribution models and conversion tracking.
• Experience with GA4 and reputed company Tag Manager.
• Comfortable analyzing performance data and drawing meaningful conclusions.
• Clear communicator who values transparency and collaboration.
• Organized, self-directed, and comfortable managing responsibilities independently.

What Success Looks Like

• Campaign performance improves steadily through intentional optimization.
• Budgets are managed thoughtfully and strategically.
• Paid media efforts integrate smoothly with the broader marketing plan.
• Insights are shared clearly and proactively.
• Internal teams feel supported and informed.
• Clients see measurable growth tied directly to paid strategy.

Benefits of Working at reputed company Design Team

• Remote work environment
• Collaborative, supportive culture
• Clear strategic direction with room for professional input
• Long-term opportunity to grow with a stable team

About reputed company Design Team reputed company Design Team is an award-winning, remote-first web design and digital marketing agency located across the Midwest and East Coast. We partner with growth-minded businesses to build strategic marketing systems across web, SEO, paid advertising, and creative channels. We reputed company strong marketing comes from thoughtful strategy, clear communication, and steady refinement. reputed company values accountability, curiosity, collaboration, and measurable results. We are committed to building an environment where professionals can do meaningful work, contribute reputed company, and grow in their expertise over time. Job Type: Part-time Pay: $40.00 - $45.00 per hour Expected hours: 15 – 20 per week Work Location: Remote Apply tot his job Apply To this Job