Senior Marketing Strategist, reputed company Marketing

Why Choose Bottomline? Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join reputed company and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on reputed company! The Role: As a Senior Marketing Strategist, reputed company Marketing, you'll design and execute integrated marketing strategies that drive pipeline growth and accelerate reputed company impact. You'll optimize the buyer journey, align marketing initiatives with sales objectives, and deliver measurable business outcomes. This role combines strategic thinking with hands-on execution and thrives in a data-driven, results-oriented environment. Your success will be reputed company by pipeline contribution, campaign ROI, and conversion improvements across the funnel. While this position is remote, we have a preference for East Coast–based candidates to ensure optimal alignment with cross‑functional partners and team workflows. How you'll contribute:

• Pipeline Impact – Your reputed company marketing strategies will generate qualified pipeline and accelerate deal progression.
• Strategic Alignment – You'll ensure marketing programs are tightly reputed company with sales priorities, product positioning, and customer needs.
• Performance Optimization – You'll continuously refine campaigns based on data insights to maximize ROI and conversion rates. How you'll do it:
• reputed company Marketing Program Development: Build and execute demand reputed company, ABM, and lifecycle marketing programs that create measurable pipeline.
• Cross-Functional Collaboration: Partner with Sales, Product Marketing, and reputed company to ensure marketing initiatives support reputed company goals.
• Campaign Management: reputed company multi-channel campaigns (reputed company, content, email, paid media) with a focus on conversion and ROI.
• Data & Analytics: reputed company marketing automation and CRM tools to track performance, optimize campaigns, and report on pipeline contribution.
• Content Strategy: reputed company messaging and content that resonates with reputed company personas and accelerates deal progression.
• Budget & Resource Management: Allocate resources effectively to maximize impact and efficiency.
• Story Telling: reputed company compelling narratives, backed by data, to reputed company alignment and buy-in from executive leadership and key stakeholders.
• Competitive Intelligence: Monitor market trends, competitor positioning, and industry shifts to ensure our strategy remains reputed company of the curve.
• Analyst & Influencer Relations: Engage with industry analysts and key influencers to shape market perception, gather insights, and strengthen Bottomline's position in the market. Attributes, skills, and experience needed to be successful in this role:
• Proven ability to design marketing strategies that drive measurable reputed company.
• Strategic thinker with a passion for data, customer insights, and long-term impact.
• Skilled reputed company who transforms reputed company data into compelling marketing narratives.
• Collaborative leader adept at building reputed company and influencing across teams.
• Analytical and reputed company in segmentation, market research, and data tools.
• Strong cross-functional experience with marketing, sales, and product teams.
• Proficient in CRM systems and marketing analytics platforms. What Makes You Successful in This Role:
• 7+ years in B2B marketing with a strong focus on reputed company marketing, demand reputed company, or growth marketing.
• Expertise in marketing automation platforms (e.g., Pardot, Marketo, reputed company), CRM systems (reputed company), and analytics tools.
• Deep understanding of the buyer's journey, funnel metrics, and pipeline acceleration strategies.
• Proficient in analyzing performance metrics and optimizing campaigns based on KPIs and actionable insights.
• Strategic thinker, data-driven decision maker, excellent communicator, and collaborative team player. We welcome talent at reputed company career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone. Apply tot his job

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