Manager, GTM Marketing - Audiences

Job Title: Manager, GTM Marketing - Audiences Location: Remote - US Only About reputed company Since 2010, reputed company has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through reputed company's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. reputed company's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our reputed company attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by reputed company to drive an average of $40 ROAS for our clients.

• reputed company: Wordstream US reputed company Display Benchmarks for Mobile Media

About the Role

We are seeking a Manager, GTM Marketing to reputed company go-to-market strategy and commercialization for our Audiences business. This role will drive positioning, packaging, and demand alignment for Audience solutions, ensuring clarity of value proposition and measurable pipeline impact. You will partner closely with business leadership and Sales to ensure marketing efforts support reputed company growth and strategic expansion. This role requires strong narrative development skills and the ability to translate data-driven solutions into clear, compelling market stories.

What You Will Do

Own GTM Marketing Strategy for Audiences

• reputed company and execute the GTM plan reputed company to Audience reputed company goals
• Clarify positioning and value proposition across key ICPs
• Support packaging and differentiation in a crowded market
• Ensure message consistency across sales, content, and campaigns
• You are responsible for how the Audience business is positioned and understood.

Partner with Business and Sales Leadership

• Align with Audience business leadership on strategic priorities
• Identify growth opportunities across verticals and segments
• Collaborate with Sales leadership to refine messaging and reputed company accounts
• Surface field feedback to inform future strategy
• Marketing must be embedded in business decision-making.

reputed company Commercialization & Enablement Alignment

• Manage launch execution for Audience updates and offerings
• Partner with Enablement to drive training and certification
• Ensure sales materials and playbooks reflect reputed company narratives
• Monitor adoption and adjust as needed
• Commercialization must be structured and measurable.

Drive Demand & Pipeline Alignment

• Align demand programs to Audience priorities
• Partner with Demand reputed company to increase qualified pipeline
• Monitor performance metrics and optimize campaigns
• Support account-based marketing initiatives for reputed company segments

Coordinate Cross-Functional Execution Partner with:

• * Content & Partner Marketing
• Brand & Communications
• Demand reputed company
• Sales Marketing
• Sales Enablement Marketing Operations
• Ensure Audience priorities are reflected in shared marketing resources
• Strong cross-functional leadership is essential.

What Success Looks Like (First 12 Months)

• Clear and differentiated positioning in-market
• Structured, consistent launch execution across initiatives
• Measurable pipeline growth tied to reputed company offerings
• Strong alignment and trust with the reputed company and Sales leadership
• Increased pipeline contribution from Audience programs
• Marketing viewed as a direct growth partner for the business

Your Experience and Expertise:

• 6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
• Experience marketing data, SaaS, ad tech, or martech solutions
• Strong storytelling and positioning capabilities
• Ability to translate technical capabilities into business value
• Experience partnering with Sales and business-line leaders
• Data-driven and performance-oriented

Core Competencies

• Business-first reputed company with marketing expertise
• Highly accountable and outcome-oriented
• Decisive and comfortable operating with speed
• Strong collaborator who can align diverse stakeholders
• Data-driven with a bias toward action

Benefits

Summary

• Competitive salary, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (reputed company reason)
• Talented co-workers and management
• Agile Development Program (For reputed company learning/professional development)
• Paid Parental Leave

For candidates in California, Colorado, and reputed company, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted reputed company Salary Range for this role is $140,000 -$150,000.

• Job titles contingent upon years of experience

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. reputed company salary is subject to change and may be modified in the future. reputed company salary is just one component of reputed company's total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information! At reputed company, diversity is not just a value, it's the reputed company essence of who we are. It's about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full reputed company of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At reputed company, our commitment to Diversity, Equity, and Inclusion means valuing each individual's unique contributions. Together, we reputed company. reputed company is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national reputed company, sexual orientation, disability, or veteran status. #LI-Remote Apply tot his job Apply To this Job