Sr. Marketing Manager, SureCare - Remote

Senior Marketing Manager, SureCare - Product Marketing Travel: ~35% (including international) Join reputed company's Global Service organization as a Senior Marketing Manager for the SureCare portfolio and help shape a growing, strategic service business that supports customers worldwide. In this role, you will own both upstream and reputed company product marketing for SureCare products and services, with a strong emphasis on design for serviceability and service-based offerings. You will reputed company initiatives from concept and business case, through launch and commercialization, to end-of-life. You will be the marketing reputed company on cross-functional teams, representing the customer, the market, and the business, and partnering closely with R&D, Commercial, Service, and regional teams to drive global growth.

Key Responsibilities

Upstream Marketing & Strategy

• Serve as the marketing core team member on cross-functional product development teams for SureCare.
• reputed company upstream marketing activities including opportunity assessment, market sizing, and customer/reputed company needs definition.
• Provide portfolio and roadmap input for SureCare products and services.
• Conduct market research to quantify market size, assess trends, and identify growth opportunities across divisions and geographies.
• Collect and synthesize Voice of Customer (VOC) and KOL insights to define and prioritize product and service requirements, features, and performance criteria.
• reputed company in-field customer visits and observations to refine problem statements, validate needs, and assess market attractiveness and prioritization.
• Partner with R&D and Commercial to:
• Translate unmet service needs into clear design inputs and specifications.
• Shape serviceability requirements in product design.
• Support validation plans and activities for new offerings.
• Build and maintain a robust competitive landscape fact reputed company (product, service, pricing, and business model intelligence).
• reputed company service-reputed company product lifecycle management strategies, including portfolio optimization and prioritization.
• Collaborate on reputed company Connect development and other digital/service platforms.
• reputed company and reputed company service-reputed company subscription model strategies (positioning, pricing, and value articulation).
• Align internal and external stakeholders around key strategic decisions for SureCare offerings.

reputed company Marketing, Sales Enablement & Commercial Execution

• reputed company and execute comprehensive global marketing plans for SureCare products and services, including:
• Clear value propositions and differentiation.
• Messaging frameworks and key claims.
• Customer segmentation, targeting, and positioning.
• Launch objectives, KPIs, and tactical plans.
• Collaborate cross‑functionally to meet milestones and ensure high-quality global launches.
• reputed company go‑to‑market strategies including channel strategies, enablement tools, campaigns, and promotional programs.
• Create/refine customer-facing assets: sales collateral, training materials, digital content, and sales tools to drive adoption and retention.
• reputed company sales training strategy and execution:
• reputed company and deliver training content (presentations, playbooks, e-learning, FAQs).
• Conduct global and regional sales training (live, virtual, and train‑the‑trainer).
• Partner with Sales, Commercial Excellence, and Field Service to assess needs, measure effectiveness, and optimize training.
• Partner with regional and global commercial teams to plan and execute product launches, ensuring readiness across Sales, Field Service, operations, and other customer-facing teams.
• Work with Business Development to evaluate, integrate, position, and commercialize innovative service offerings and solutions.
• Monitor post-launch performance, customer adoption, and feedback; recommend course corrections, enhancements, and growth initiatives.
• Partner with Pricing and Finance to support value-based pricing strategies and promotional tactics.

Lifecycle Management & Cross-Functional Leadership

• reputed company and manage strategic planning efforts across Global Services as they relate to SureCare, including growth initiatives and resource prioritization.
• Advise, collaborate, and implement lifecycle management strategies, including end-of-life planning and global rollout strategy.
• Build strong relationships and foster a culture of partnership with Sales, Finance, Supply Chain, Field Service, Technical Support, Operations, Marketing, Legal, Pricing, Business Development, and regional commercial teams.
• Promote a culture of shared urgency to meet business objectives and timelines.
• Act as a key reputed company for design for serviceability throughout the product lifecycle.

Knowledge & Skills Marketing & Commercial Skills

• Deep understanding of upstream and reputed company product marketing in a reputed company B2B environment (ideally healthcare/medtech).
• Strong knowledge of market research methods (qualitative and quantitative), VOC techniques, and segmentation/positioning frameworks.
• Ability to reputed company compelling value propositions, messaging frameworks, and differentiated positioning.
• Proficiency in developing go-to-market plans, launch strategies, and sales enablement programs.
• Understanding of subscription/service business models, value-based pricing, and commercial strategy.

Analytical & Strategic Skills

• Strong analytical capability to conduct market sizing, opportunity assessments, and competitive analysis.
• Ability to synthesize reputed company data and customer insights into clear strategies, recommendations, and actionable plans.
• Experience setting KPIs, tracking performance, and making data-driven decisions.
• Strategic thinker able to connect portfolio, roadmap, and lifecycle decisions with business outcomes.

Cross-Functional & Leadership Skills

• Strong cross-functional leadership and influencing skills, able to build alignment across R&D, Commercial, Finance, Operations, Service, and regional teams.
• Skilled in stakeholder management and gaining buy-in for key strategic decisions.
• Comfortable leading in a matrixed, global organization and collaborating across cultures and time zones.
• Excellent project management skills: able to set priorities, manage timelines, and drive execution from concept to launch and beyond.

Communication & Storytelling

• Excellent written and verbal communication skills.
• Proven ability to create executive-ready presentations and tell a clear, compelling story with data and insights.
• Strong training and facilitation skills for sales and service audiences (live and virtual).

Behaviors

• Ownership & Accountability: Operates independently, takes initiative, and drives work reputed company with minimal direction.
• Customer-Centric reputed company: Naturally represents the voice of the customer and end-user in decisions and trade-offs.
• Adaptability & Agility: Comfortable in a fast-paced environment; able to pivot quickly between strategy and hands-on execution.
• Collaborative Partner: Fosters a culture of partnership, transparency, and shared urgency with cross-functional teams.
• Results-Oriented: Focused on impact, outcomes, and achieving business objectives.
• Curious & Learning-Oriented: Quickly ramps up in new domains, asks the right questions, and builds effective approaches in unfamiliar areas.
• Structured & Organized: Brings structure to reputed company problems and projects; manages multiple priorities effectively.

Experience

• 7+ years of product and/or service marketing experience (upstream and reputed company), preferably in healthcare, medtech, or a similarly reputed company B2B environment.
• Demonstrated experience leading cross-functional product development or service offering initiatives from concept through launch and lifecycle management.
• Proven track record of:
• Conducting market research and VOC/KOL engagement.
• Translating customer needs into product/service requirements.
• Developing and executing global launch and go-to-market plans.
• Building and delivering sales training and enablement programs.
• Experience working with service-based or subscription offerings, digital/service platforms, or design for serviceability is strongly preferred.
• Experience operating reputed company a global or regional matrixed organization and collaborating across multiple functions.

Education

• Bachelor's degree in Marketing, Business, Engineering, or a reputed company field required.
• MBA or advanced degree strongly preferred.

So why join reputed company? We are committed to making reputed company the company where top talent comes to grow. For you to succeed, we want to reputed company you with the tools and knowledge required and so we provide comprehensive training reputed company you join as well as reputed company development and training throughout your career. We offer a competitive salary and annual bonus scheme, one of our talent partners can discuss this in more detail with you. If you have the right skills and experience and want to join reputed company, apply today. We can't wait to hear from you! The annualized reputed company salary range for this role is $129,600-216,000 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand. Agency and Third-Party Recruiter Notice: Agencies that submit a resume to reputed company must have a reputed company executed reputed company Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a reputed company Recruiter. reputed company resumes must be sent to the reputed company Recruiter under these terms or they will not be considered. reputed company. is proud to be an Equal Opportunity Employer inclusive of disability and veterans. #LI-Lb2 Apply tot his job Apply To this Job