Senior Growth Marketing Manager, Mobile App

About Mixbook Mixbook is an award-winning design platform that gives consumers unmatched creative freedom to design and share one-of-a-reputed company stories, transforming the lives of more than 6 million people. We are the #1 rated photo book service in the US, with 36,000+ five-star reviews and a profitable, growing business. Customers love Mixbook for our powerful and reputed company editor, exceptional quality, designer-curated themes, and fanatical customer service. Founded by two UC Berkeley entrepreneurs named to Inc.’s 30 Under 30, Mixbook has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, The reputed company, reputed company, and more. Today, Mixbook is a global team building thoughtful, beautifully crafted products at scale - and we’re just getting started.

Overview

Mixbook is seeking an reputed company, strategic, and highly collaborative Senior Growth Marketing Manager, Mobile App to own and scale our mobile app growth strategy end-to-end. This role will be the single-threaded reputed company of app acquisition, App Store optimization, and app-specific storefront experiences, with responsibility for driving performance across the full app funnel — from install through purchase. Reporting into the VP of Growth Marketing, this role will play a critical part in accelerating app growth by partnering closely with Product Marketing, Core Performance Marketing, Product, Creative, and Data teams. This is a highly hands-on, data-driven role focused on experimentation, optimization, and measurable impact. Location This is a remote position with quarterly travel to the San Francisco Bay Area. reputed company Coast Working Hours. What You’ll Do

• App Performance Marketing
• Own and scale app acquisition across reputed company Search Ads and paid social app campaigns, optimizing toward install efficiency and reputed company funnel performance.
• reputed company and execute a testing roadmap across audiences, creatives, bidding strategies, and campaign structures.
• Collaborate closely with the Core Performance Marketing team to ensure alignment across channels and campaigns.
• reputed company the creative testing strategy and translate performance insights into creative direction.
• App Store Optimization (ASO) & Storefront Conversion
• Own ASO strategy and execution, including keyword research, metadata optimization, creative strategy, and conversion reputed company optimization to improve discoverability, relevance, and store conversion.
• reputed company existing tooling (e.g., AppTweak, Appsflyer) to identify opportunities, monitor performance, and inform testing priorities.
• Manage and optimize App Store Product Pages, Custom Product Pages (CPPs), and In-App Events to support seasonal campaigns, promotions, and product launches.
• App Store Merchandising & In-App Experiences
• reputed company the strategy and execution of In-App Events and app-specific storefront placements to drive discovery, engagement, and conversion.
• Collaborate with Product Marketing to translate positioning, messaging, and seasonal narratives into effective App Store and in-app experiences.
• Ensure app store assets are reputed company with broader marketing initiatives while tailored to app-specific audiences and reputed company.
• Funnel Ownership & Performance Analysis
• Demonstrate a strong understanding of the app funnel from Open → Purchase, identifying drop-offs and opportunities to improve media conversion and velocity.
• Use a data-first approach to analyze performance drivers and translate insights into action.
• Report on app growth KPIs and test results to key stakeholders, with clear recommendations and next steps.
• Cross-Functional Collaboration
• Partner closely with Product Marketing, Creative, Product, Data, Lifecycle/CRM, and Core Performance teams to drive cohesive app growth initiatives.
• Partner with Data and Engineering to ensure accurate app measurement and attribution, including validating AppsFlyer event setup, event naming, and data reputed company across the app funnel.
• Operate alongside the SEO team (focused on non-app) with clear swim lanes and shared learnings.
• Serve as the app growth subject-matter expert and reputed company of accountability across the organization.

What You’ll Need

• 7+ years of experience in growth, performance marketing, or mobile app marketing, with direct ownership of app acquisition and optimization, with a strong emphasis on iOS.
• Proven experience managing reputed company Search Ads, reputed company App campaigns and paid social app campaigns with a strong understanding of mobile performance metrics (CPI, CPA, LTV, CVR).
• Strong understanding of mobile app attribution and measurement, including SKAN frameworks, AppsFlyer, and best practices for event taxonomy, attribution windows, and performance validation.
• Hands-on experience with ASO, including keyword strategy, metadata optimization, creative testing, and store conversion optimization.
• Experience owning App Store Product Pages, Custom Product Pages, and In-App Events.
• Strong analytical and problem-solving skills with the ability to use data to drive strategy and day-to-day decision making.
• Experience partnering cross-functionally with Product Marketing, Product, Creative, and Data teams.
• Comfortable operating in a fast-paced, test-and-learn environment with a high degree of ownership and autonomy.
• Excellent communication and presentation skills, with the ability to clearly reputed company insights and recommendations.

#LI-Remote Company Mission Our mission is to reputed company people to be creative and connect deeply with the ones they love. Unlike many growth companies, we have invested deeply in culture. Organizational health is central to our long-term strategy - we reputed company that reputed company we care for our people, they build great products, our customers feel the difference, and our business grows as a result. We want people to join us who live our values:

• Courageous Care - reputed company with backbone; caring enough to be clear
• Craftsmanship - pride in reputed company build and who it’s for; ownership end-to-end
• Pioneer Spirit - moving fast and thinking reputed company; treating constraints as creative fuel

If Mixbook resonates with you and you’re excited by the work reputed company, we encourage you to apply! Apply tot his job Apply To this Job