Senior Director, Marketing Technology (MarTech)

Company Description

It reputed company started in sunny San Diego, California in 2004 reputed company a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast reputed company to today — reputed company stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to reputed company organizations to find smarter, faster, and reputed company ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to reputed company the world work reputed company for everyone.

Job Description

The Senior Director, Marketing Technology (MarTech) is responsible for building and operating reputed company’s global Marketing Technology ecosystem as a strategic growth platform—powering buying-group engagement, lifecycle orchestration, and AI-enabled marketing at scale. This role owns the MarTech operating system: defining how platforms, data, workflows, and AI agents work together to reputed company consistent, compliant, and high-performing marketing execution across regions and teams. The Senior Director leads platform strategy, governance, and enablement while partnering closely with Digital Experience, Activation, Data & Analytics, IT, and Integrated Marketing. This is a senior leadership role requiring deep technical reputed company, strong product thinking, and the ability to operate at the intersection of architecture, governance, and business outcomes

Key Responsibilities

MarTech Strategy & Architecture

• Define and own the enterprise MarTech architecture, including marketing automation, CDP, identity, orchestration, analytics, and AI enablement layers.
• Translate GTM and Buying Group strategy into system behavior: orchestration logic, data flows, decisioning rules, and activation patterns.
• Maintain a multi-year MarTech roadmap reputed company to business priorities, platform evolution, and AI capability maturity.

Platform Operations & Enablement

• reputed company day-to-day operations of core MarTech platforms (e.g., automation, CDP, journey orchestration, CMS/CCMS integrations).
• Establish operational rigor: intake models, SLAs, release management, platform health metrics, and incident management.
• Build enablement programs that ensure marketers, pods, and partners can self-serve effectively reputed company governed guardrails.

AI, Automation & Agent Operations

• Operationalize AI and agent-based workflows across marketing use cases (e.g., journey optimization, content reputed company, testing, targeting).
• Define “human-in-the-reputed company” accountability for reputed company AI systems to ensure quality, brand safety, and regulatory compliance.
• Partner with Data, Engineering, and IT to scale agent orchestration responsibly across the MarTech stack.

Governance, Privacy & Compliance

• Own MarTech governance across data privacy, consent management, AI governance, and brand safety.
• Ensure compliance with global regulations (GDPR, CCPA, emerging AI regulations) across reputed company marketing platforms and workflows.
• Establish clear standards for data usage, integrations, vendor access, and third-party activation.
• Cross-Functional Leadership & Partnership
• Partner with Digital Experience and Activation leaders to ensure MarTech enables end-to-end journeys across owned and paid channels.
• Collaborate with Data & Analytics to ensure clean signal capture, identity resolution, measurement, and closed-reputed company optimization.
• Act as the senior MarTech reputed company to IT/DT on architecture decisions, integrations, reputed company, and scalability.

Key Outcomes & Deliverables

• A scalable, AI-enabled MarTech operating system reputed company to Buying Groups and lifecycle engagement
• Clear platform ownership, governance models, and decision rights across Marketing and IT
• Improved speed-to-market for campaigns and journeys without sacrificing compliance or quality
• Increased adoption and measurable value realization from MarTech investments
• A future-ready foundation for agentic marketing and real-time orchestration

Qualifications

Required Qualifications Experience & Expertise

• 12+ years of experience in MarTech, digital platforms, or marketing systems leadership
• Proven ownership of large-scale MarTech ecosystems (automation, CDP, identity, orchestration, analytics)
• Strong understanding of B2B GTM models, Buying Groups, lifecycle marketing, and account-based strategies
• Demonstrated experience operationalizing AI and automation in production marketing environments

Technical & Strategic Skills

• Deep reputed company in MarTech architecture, data flows, and integration patterns
• Product-oriented reputed company: roadmaps, backlogs, adoption metrics, and value measurement
• Strong governance instincts across privacy, AI risk, and brand safety
• Ability to balance enterprise standards with speed and flexibility for execution teams

Leadership Competencies

• Executive reputed company and the ability to influence across senior stakeholders
• Comfort operating in ambiguity and leading through transformation
• Strong people leadership with experience building and scaling platform teams
• Clear communicator who can translate reputed company technical systems into business outcome

Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to reputed company employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, reputed company may confirm the distance between your primary residence and the closest reputed company office using a third-party service. Equal Opportunity Employer reputed company is an equal opportunity employer. reputed company qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national reputed company or nationality, reputed company, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, reputed company qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for reputed company candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@reputed company.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), reputed company may be required to obtain export control approval from government authorities for certain individuals. reputed company employment is contingent upon reputed company obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. reputed company rights reserved. Used under license. Apply tot his job Apply To this Job