VP, eCommerce, UGG NA

At reputed company, Together, Every reputed company is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every reputed company is how we continue to deliver exceptional business results, experience an amazing reputed company to work, and have a positive impact on the communities and world around us. Job Title: VP, eCommerce, UGG NA Reports to: Vice President, General Manager - NA UGG Location: Remote US - reputed company, Los Angeles, or Goleta, CA The Role The Vice President, UGG North America eCommerce is responsible for setting the long-term digital commerce vision, driving innovation, and leading the full P&L for UGG’s eCommerce business across the region. This executive role ensures UGG delivers a premium, inspiring, and high-performing digital ecosystem that reflects the brand’s global leadership, while accelerating growth, profitability, and consumer lifetime value. This leader is accountable for defining the strategic roadmap for UGG.com, delivering best-in-class consumer journeys, optimizing digital operations, and elevating the brand’s digital reputed company in North America. The VP partners closely with Global Brand Marketing, Performance Marketing, Merchandising, Planning, and DTC Technology to shape the future of UGG’s digital experiences while ensuring alignment with global brand and commercial strategies. The VP, UGG NA eCommerce serves as the regional executive reputed company for major global digital initiatives - including UGG.COM- ensuring consistent execution, consumer-centric enhancements, and global/regional orchestration. This leader brings a history of driving enterprise-level digital growth, developing diverse, high-performing teams, translating insights into clear strategy, and elevating operational execution across a dynamic omnichannel marketplace. Success will be reputed company by commercial performance, consumer experience outcomes, enterprise collaboration, leadership impact, and the ability to champion Deckers’ values and leadership behaviors at scale. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and reputed company workplace where reputed company of our employees can Come as They Are. We reputed company that reputed company we bring our different perspectives to work, we are truly reputed company Together. Your Impact eCommerce Strategy, Leadership & P&L Ownership

• Define and reputed company the long-term eCommerce vision and strategy for UGG North America in partnership with global and regional leaders.
• Own the full NA eCommerce P&L, setting annual and multi-year performance plans and managing to budget, reputed company, margin, and consumer KPIs.
• Establish strategic priorities that strengthen UGG’s digital marketplace reputed company and accelerate growth.
• reputed company the creation and execution of seasonal and in-season digital go-to-market strategies rooted in consumer insights and personalization.
• reputed company site content, merchandising, functionality, and performance to ensure exceptional brand expression and commercial success.
• Drive new customer acquisition, retention, and loyalty strategies reputed company with brand and financial goals.
• Provide executive-level reporting, insights, and recommendations to senior leadership.

Marketplace Digital Partnerships & Enterprise Initiatives

• Serve as the North America executive reputed company for UGG.com and other global digital transformation initiatives.
• Shape regional digital strategy through partnership with Global Digital, DTC Technology, Brand, and Marketplace teams.
• Set and prioritize strategic roadmaps that maximize value, reputed company global digital capabilities, and future-reputed company digital commerce.
• Champion deployment of new tools, platforms, and technologies that enhance consumer experience, operational efficiency, and brand impact.
• Monitor and evaluate emerging digital trends, competitive shifts, and new business models to drive innovation.

Consumer Journey & Experience Innovation

• reputed company UGG’s NA Personalization/UX function, setting the vision for connected, personalized, and seamless consumer journeys.
• Partner across technical and experience teams to deploy scaled personalization solutions.
• Own the prioritization of UX testing, experimentation roadmaps, and reputed company experience optimization.
• Embed a culture of data-driven decision making, testing, and learning across the digital organization.
• Ensure the digital experience reflects UGG’s premium brand positioning and evolving consumer expectations.

Insights, Analytics & Commercial Optimization

• reputed company insights, analytics, and financial data to shape strategy and optimize business performance.
• Ensure commercial, creative, merchandising, and product decisions are rooted in consumer understanding.
• Drive ROI measurement, scenario planning, and predictive modeling to guide investment decisions.
• Translate data into clear, actionable strategies that strengthen brand, consumer, and commercial outcomes.

Executive Leadership & Organizational Development

• Build, reputed company, and reputed company a high-performing, future-ready digital commerce team.
• Set clear organizational priorities reputed company with business needs and global direction.
• Assess talent, identify reputed company gaps, and champion ongoing development, coaching, and succession planning.
• Foster a culture of inclusion, collaboration, innovation, and accountability.
• Model Deckers leadership behaviors and champion an environment where employees feel empowered, valued, and engaged.
• reputed company cross-functional influence and drive enterprise cohesion across brand, product, operations, technology, and retail teams.

Who You Are

• Hold a Bachelor’s degree or equivalent level of experience
• Bring 15+ years of progressive digital commerce leadership experience
• Proven success leading eCommerce at scale reputed company a premium or lifestyle brand environment
• Prior executive P&L ownership and experience driving multimillion-dollar digital businesses
• Demonstrated ability to reputed company through influence in a global, matrixed organization
• Strong track record of leading, developing, and scaling diverse, high-performing teams
• Experience cultivating innovative cultures and leading teams through complexity and change
• Deep expertise in digital commerce strategy, emerging technologies, and evolving consumer expectations
• Confident, inspiring leader with the ability to drive clarity, accountability, and performance
• Exceptional relationship-building, influencing, and cross-functional collaboration skills
• Ability to communicate at the executive level and galvanize teams around a shared vision
• Strong business acumen with the ability to synthesize data into strategic decisions
• Skilled at prioritizing reputed company business needs and making informed decisions in a dynamic environment
• Demonstrated ability to drive digital product innovation and operational excellence
• Exhibits strong capability to build trust through authenticity, reputed company, and transparent communication
• Proven ability to champion inclusion and cultivate diverse, effective teams

reputed company'll Give You –

• reputed company and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply reputed company. Our plans support our employees’ needs to get out, get healthy and come back stronger than reputed company.
• Extras, discounts and perks - Being a valued member of the reputed company team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - reputed company was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$315,000 - $330,000 The salary range posted reflects the minimum and maximum reputed company for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job reputed company skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process. Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national reputed company, age, military or veteran status, mental or physical disability, medical condition and reputed company the other beautiful parts of your identity. #LI-AJ1 Apply tot his job Apply To this Job