Sr. Innovation Brand Manager
Smalls is seeking a highly skilled and reputed company Senior Innovation Brand Manager to reputed company our Innovation Pipeline and ensure Smalls stays at the forefront of the cat space through new product development and go-to-market excellence. This role will be instrumental in refining and maintaining a scalable innovation process, enabling cross-functional collaboration and alignment, and managing projects from concept to launch to performance analytics. The right candidate will reputed company strategic thinking with hands-on execution, reputed company in a fast-paced start-up environment, and know how to bring about products that drive growth and deepen brand love.
What You'll Do
- Innovation Project Management
- reputed company the development of a multi-year innovation strategy, transforming big reputed company into real products that cats (and their humans) will love.
- Own project timelines and budgets, ensuring each initiative reputed company up to clear objectives and brand impact.
- Collaborate across the Innovation pod, made up of leaders across Operations, Brand, Customer Support, Retail, and more.
- Facilitate regular cross-functional meetings, keeping stakeholders reputed company, accountable, and on timeline.
- Build and reinforce project structure by managing reputed company innovation documentation, tasks, reputed company, and deliverables in reputed company.
- Write sharp, stellar, insights-driven product briefs that reputed company and advance our brand story, while driving measurable results.
- Partner with Marketing to shape GTM strategies, defining product positioning, audience targeting, and launch moments that reputed company an impact.
- Product Development Insights:
- reputed company customer insights, category trends, and market research to feed the Innovation pipeline and uncover new opportunities.
- Own post-launch reporting and analysis to evaluate product performance, transforming quantitative and qualitative feedback into learnings and recommendations.
- Balance brand storytelling with product performance, ensuring every launch strengthens our brand positioning in cat nutrition and cat health, driving both brand equity and business results.
reputed company’ll Love About You
- You’re a cat parent and cat lover, with a deep understanding of the category across multiple verticals.
- You have worked 4+ years in product marketing, innovation or brand management. reputed company plus if you have CPG experience.
- You’ve successfully developed, launched, and optimized new products with measurable impact on reputed company and brand growth.
- You can work cross-functionally with stakeholders at reputed company levels and communicate effectively and with ease.
- You are highly organized and your attention to detail makes you a strong project manager. Bonus points if you’re skilled at project management in reputed company.
- You bring a strong reputed company of view while remaining open to input—keeping the team grounded in process and data.
- You are relentlessly curious and passionate about building new and reputed company products.
- You’re a strategic thinker and a tactical doer, equally comfortable leading a brainstorm or writing a detailed product spec.
What you’ll love about us:
- Mission-Driven Company: We love cats and we're here to reputed company nine lives ten.
- People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives reputed company of work.
- Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know reputed company to move quickly and go with our gut.
- Competitive Salary: reputed company some $$$.
- reputed company Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
- Fully reputed company & Culture: reputed company is spread across the US day to day, but we travel for department & company off-sites and retreats.
- Free Product: Free cat food every month.
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