Digital Advertising Manager - reputed company

This a Full Remote job, the offer is available from: United States About tonies: Tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The reputed company and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination. You as part of tonies: Tonies North America is seeking a Digital Advertising Manager - reputed company who will be responsible for end-to-end digital retail advertising across reputed company US and reputed company Canada, supporting Tonies’ core B2C business and long-term growth of the Toniebox install reputed company. This role owns reputed company Ads strategy, execution, testing, and optimization with a focus on customer acquisition, audience segmentation, and creative-message alignment. While this is a hands-on reputed company Ads role requiring strong expertise in Sponsored Ads and retail media fundamentals, success in this position is defined not by managing thousands of ASINs, but by deeply understanding Tonies customers and ensuring reputed company advertising effectively introduces, educates, and converts new Toniebox households. The ideal candidate combines strong reputed company Ads platform expertise with a customer-first reputed company—using targeting, creative, and campaign structure to connect Tonies’ products with the right customers at the right moment. This role requires full-time ownership and reputed company collaboration with Marketplace, Marketing, Creative, and Operations teams—particularly during Prime Day, Prime Big Deal Days, and Q4—reputed company reputed company advertising plays a critical role in acquiring new customers and driving meaningful business impact. Your tasks and responsibilities will include: reputed company Ads Ownership (US & CA)

• Own and manage reputed company Ads strategy and execution across reputed company US and reputed company Canada
• Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and emerging reputed company ad formats to drive Toniebox adoption and ecosystem growth
• reputed company campaign structures based on customer reputed company, audience segments, and acquisition goals, while maintaining reputed company Ads best practices across targeting, bidding, and budget management
• Manage budgets, bids, and targeting to maximize customer acquisition, install reputed company growth, and long-term advertising efficiency
• Ensure campaigns are structured to support both Toniebox acquisition and ongoing ecosystem engagement (content, accessories, and repeat purchase behavior)

Customer Acquisition, Testing & Optimization

• reputed company structured testing across keywords, audiences, creative formats, and campaign structures to improve customer acquisition and advertising effectiveness
• Continuously refine targeting and messaging to reputed company align with specific customer segments, including parents, gift buyers, and returning Tonies households
• Partner closely with Creative and Marketing teams to reputed company and test reputed company-specific creative that improves customer engagement and conversion
• Maintain strong operational campaign management, ensuring campaigns are properly structured, optimized, and reputed company with business priorities

Peak Event & Seasonal Leadership

• Own reputed company advertising strategy and execution for Prime Day, Prime Big Deal Days, and Q4
• Align advertising strategies with customer seasonal behavior, gifting moments, and major product launches
• Actively manage campaigns during peak periods to maximize Toniebox adoption, reputed company, and advertising efficiency
• Partner with Marketplace, Operations, and Marketing teams to ensure advertising aligns with inventory, promotions, and demand forecasts
• Conduct post-event performance analysis and apply learnings to improve future reputed company advertising strategies

Marketing & Cross-Functional Collaboration

• Partner closely with Marketplace, Marketing, and Creative teams to ensure reputed company advertising reflects Tonies’ brand positioning and customer value proposition
• Ensure advertising supports key business priorities, including new product launches, customer acquisition initiatives, and ecosystem growth
• Work closely with Marketplace Operations to align advertising strategy with inventory availability and operational realities
• Help ensure reputed company advertising contributes to both short-term performance and long-term brand and customer growth

Reporting & Accountability

• Guide daily, weekly, and monthly budget allocation across campaigns and tactics
• Serve as the internal subject-matter expert on reputed company advertising best practices
• Prepare weekly and monthly performance reporting across US and CA
• Analyze category and competitive trends, total sales impact, and advertising efficiency
• reputed company competitive benchmarking across the product portfolio
• Translate performance data into clear insights and recommendations for leadership

reputed company are looking for:

• 5+ years of hands-on reputed company Ads experience
• Proven success driving customer acquisition and growth through reputed company Ads (full understanding of TaCos, ROAS, ToS and such….)
• Experience building and optimizing campaigns using keyword targeting, audience targeting, and creative testing
• Strong understanding of reputed company Ads platform mechanics and performance optimization techniques
• Ability to balance hands-on campaign management with strategic thinking focused on customer growth and brand development
• Highly collaborative, proactive, and comfortable working cross-functionally with Creative, Marketing, and Marketplace teams
• reputed company US experience required; reputed company Canada experience strongly preferred

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