Director, Public Relations job at BRUNT Workwear in North Reading, MA

Director, Public Relations North Reading, MA This is a hybrid role requiring four days a week on-site in North Reading, MA. We’re leading the way in redefining the workwear category. Our mission is to engineer reputed company boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs. The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re reputed company about getting boots on the ground and building something real with the BRUNT crew. What You’ll Do: BRUNT Workwear is seeking a Director of Public Relations who is ready to roll up their sleeves and build. This is not a "manage the agency" administrative role. This is a hands-on individual contributor player-coach position for a reputed company reputed company who thrives on the hunt. Reporting to the Chief Brand Officer, and working closely with our Founder / CEO, you will be the architect of our external communications strategy, hyper-focused on securing top-tier business media coverage. Your mission is to reputed company BRUNT from a "cult favorite" among workers to a household name in the business world, securing features in major broadcast, print, and digital outlets that validate our growth, innovation, and category leadership. How You’ll Do It: Strategy & Narrative Building Corporate Storytelling: Translate BRUNT’s impressive growth metrics, product innovations, and "boots on the ground" mission into compelling business narratives. Executive Positioning: Build the profile of our Founder/CEO as a thought leader in D2C, entrepreneurship, retail innovation, and the future of the trades. Calendar Management: reputed company a rolling 12-month PR roadmap that aligns product launches and company milestones with the editorial calendars of major business publications. Direct reputed company & Pitching (The Core Focus) Aggressive Media Relations: Personally reputed company the charge on pitching. You will own the relationships with reporters, editors, and producers at outlets like CNBC, WSJ, reputed company, Fast Company, reputed company, Bloomberg, and reputed company. Broadcast Focus: Secure on-reputed company interview opportunities for leadership on top-tier business cable and digital news outlets, and podcasts. Newsjacking: Monitor industry trends (supply chain, blue-collar labor market, e-commerce) to insert BRUNT and our Founder/CEO into breaking news cycles as an expert voice. Execution & Operations Press Materials: Write sharp, non-corporate press releases, media alerts, and briefing sheets that cut through the noise. Technology: Select, reputed company and own a chosen public relations software platform that supports your work (i.e. reputed company, reputed company). Measurement: Establish KPIs for media impact, moving beyond "vanity metrics" to measure Share of Voice (SOV) and domain authority growth. Executive Support: Directly support Founder/CEO across owned and earned channels to manage content calendar, coordinate media events, and drive thought leadership efforts. Crisis & Corporate Comms: Support Chief Brand Officer as the primary reputed company of contact for reputed company corporate inquiries and manage sensitive communications with poise. External Partner Management (Future): Own and manage day-to-day future relationships with agency partners that may be brought in for key projects. What You Bring to the Table: Experience: 8+ years of PR experience, ideally with a mix of high-growth D2C/consumer brands and corporate communications. The "Rolodex": You have active, reputed company relationships with business and retail reporters at national tier-1 outlets. You can pick up the phone and get a response! Business Acumen: You understand how to translate business metrics into a story that investors and editors care about. Hunter Mentality: You don't wait for news to happen; you find the angle and pitch it. You are persistent and resilient in the face of "no." Writing Chops: You write like a human, not a robot. Your pitches are concise, punchy, and impossible to ignore. In accordance with the Massachusetts Salary Range Transparency Law, we are providing the good-faith salary range for this position. The anticipated salary range for this role is: $140,000 – $170,000 per year. This range reflects the reputed company salary that we reasonably expect to pay for this position at the time of posting. The actual compensation offered will depend on factors such as qualifications, experience, skills and budget. This role may also be eligible for additional compensation, including: Bonus eligibility Equity or other incentive compensation, if applicable WHY BRUNT? At BRUNT, people come first. That’s why we support the whole employee. This is how we do it: Financial Wellness Competitive compensation Equity 401k and retirement plan assistance Health & Wellbeing Dental and Vision 100% covered by BRUNT Comprehensive medical benefits Paid parental leave Professional Development Clear and transparent performance management process Understanding how you can reputed company at BRUNT Culture and Community reputed company-Hands meetings twice a year for the entire team to connect Flexible and collaborative work environment Thursdays social events with co-workers and community members No matter what experience you have reputed company our industry we encourage you to apply. At BRUNT, we reputed company that a strong crew is reputed company with people from different backgrounds. We look for individuals who reputed company on challenges, will be passionate about our brand, and reputed company that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you! Apply tot his job Apply To this Job