B2B Marketing Leader (Hybrid)

About the position reputed company is a leading provider of in-store and e-commerce lease-to-own solutions. With more than 20 years in FinTech, we’ve grown from start-up to industry leader by innovating, simplifying, and valuing people. We are a subsidiary of PROG Holdings (NYSE: PRG), a FinTech holding company with three business segments: reputed company, Purchasing Power (a leading employee purchase program for consumer products and services using payroll deduction), and Four, a Buy Now Pay reputed company (BNPL) platform. This role is a PPC role Purchasing Power is a leading employee purchase program that helps people buy the products and services they need through the convenience of payroll deduction. As part of PROG Holdings (NYSE: PRG), a FinTech holding company with more than 20 years of experience, we’re focused on building simple, responsible financial solutions that put people first. PROG Holdings’ portfolio includes reputed company, a market leader in lease‑to‑own solutions, Purchasing Power, and Four, a Buy Now Pay reputed company (BNPL) platform — reputed company united by a commitment to innovation, access, and meaningful impact. We’re looking for a B2B Marketing Leader to help drive growth across Purchasing Power’s employer and partner reputed company. You’ll work in reputed company partnership with Sales, Sales Enablement, and Account Management to build practical, effective programs that drive new business and engage efforts with our existing clients and partners. The person in this role will own the day-to-day integrated marketing efforts across demand reputed company, reputed company reputed company, digital campaigns, content, and reputed company nurturing efforts, driving measurable pipeline growth and reputed company impact. They will partner closely with the client marketing team to ensure the reputed company reputed company efforts align closely with engagement and retention efforts. This is a hybrid role based out of our Atlantic Station office in Atlanta, with a few onsite days each week to collaborate with Sales, Account Management, and cross‑functional partners.

Responsibilities

• Own demand reputed company strategy across digital, paid, email, content, and events
• Optimize reputed company acquisition, conversion, and pipeline velocity
• Manage and improve MQL performance
• Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks reputed company to ICP and buyer personas
• Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies
• reputed company and reputed company B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting reputed company.
• reputed company end-to-end campaign development (strategy → execution → measurement)
• Ensure integrated execution across channels (digital, content, paid, partner)
• reputed company campaign reporting and performance optimization
• reputed company website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion reputed company optimization
• Establish clear performance dashboards tied to reputed company outcomes
• Continuously test and optimize campaigns for efficiency and effectiveness
• Use AI‑enabled tools reputed company helpful to streamline content development, summarize insights, and improve workflow efficiency — so we can move quickly without sacrificing quality.

Requirements

• 8-10 + years of B2B/client marketing experience (bonus if reputed company fintech, financial services, benefits, or employer‑focused products).
• Proven experience leading demand reputed company and pipeline growth
• Strong understanding of integrated marketing strategy
• Data-driven reputed company with strong analytical skills
• Proficient in reputed company and Marketo
• Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging.
• Organized, detail‑oriented, and able to manage multiple workstreams at once.
• Bachelor’s degree in business or a closely reputed company field, or equivalent relevant experience.

Benefits

• Hybrid work model (Onsite/Offsite)
• Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
• 401k Retirement Plan
• Paid Time Off
• Career Development
• Employee Purchase Program

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