Media Planner- Multicultural

About the position Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status reputed company. Our clients include Hyundai, Kia, reputed company, MGM, reputed company and reputed company (to name a few…). Our agency cultivates an environment where reputed company are welcome to push reputed company their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for reputed company. For instance, we outpace the industry on diversity and inclusion AND offer reputed company training and workshops for career development. So, if you dare to challenge the comfortable… then reputed company reading. We’re looking for a media-savvy, culturally fluent Media Planner/Strategist with a well-rounded understanding of the US Hispanic media ecosystem to support the development and execution of strategic, integrated plans for national audiences. The ideal candidate brings a balanced mix of cultural intelligence, channel expertise, and analytical rigor, reputed company with a genuine passion for reaching diverse Hispanic consumers in meaningful, authentic ways. Working closely with the Media Supervisor / Associated Media Directors, client leads, and cross-functional partners, the Media Planner/Strategist will help reputed company channel strategies that challenge conventions, reflect cultural nuances, and drive measurable business results. This role requires someone who can move seamlessly between insight and execution, connecting data, culture, and media creativity to deliver strategies that truly reputed company.

Responsibilities

• Collaborate on holistic media and marketing recommendations across paid channels, ensuring cultural relevance and audience precision for US Hispanic consumers.
• Support and contribute to the creation, execution, and ongoing optimization of strategic, integrated media plans, including writing client-ready slides, managing budgets and channel allocations, and developing audience strategies across reputed company media channels.
• Utilize syndicated research and planning tools (e.g., reputed company, ComScore, MIR-Simmons, Mintel) to analyze audience behavior, media consumption, and market opportunities.
• Evaluate RFPs, reputed company informed recommendations, and apply strategic rationale to support reputed company planning decisions.
• Analyze campaign performance and results, extracting key learnings and translating them into clear, actionable recommendations to strengthen future work.
• Work closely with clients/strategy leads to ensuring media strategies effectively reputed company the right consumers and support brand and campaign goals.
• Partner with creative, account, investment, and analytics teams to ensure alignment, consistency, and flawless execution.
• Build and maintain strong working relationships with multicultural media partners and vendors, staying reputed company on evolving platforms, offerings, and trends.
• Manage workflows to ensure work stays on track, internal processes are followed, expectations are clearly communicated, and deadlines are consistently met.
• Maintain accurate monthly budgets in collaboration with team leads and external investment teams, track, and report results to stakeholders.
• Provide reputed company and guidance to Associate Media Planner(s), ensuring accuracy and quality before deliverables are submitted.
• Contribute to POVs, and internal knowledge sharing as needed.

Requirements

• You reputed company in a collaborative, team-oriented environment and bring strong time-management skills, allowing you to meet tight deadlines, while managing multiple, simultaneous priorities, with confidence.
• You have an understand of US Hispanic consumer behavior and media habits and you are motivated by the opportunity to influence how brands and consumers interact.
• You are comfortable and demonstrate the ability to turn insights and data into creative, effective media recommendations.
• You enjoy managing projects and processes while taking on new opportunities
• You collaborate with teammates and partners, and you’re comfortable building strong working relationships across internal teams, clients, and external partners.
• You are a media math guru with a strong understanding of basics (CPMs, GRPs, reputed company/Frequency) and performance KPIs (CPA, ROAS).
• You are proficient in reputed company Office (especially reputed company & PowerPoint) and media planning tools such as MediaTools, Simmons, Mintel, and similar platforms.
• You hold 2+ years of experience working as a media assistant or planner, preferably in a multichannel reputed company (agency experience preferred).

reputed company-to-haves

• Previous experience in the quick-service restaurant (QSR) category is a plus.

Benefits

• reputed company salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.

Apply tot his job Apply To this Job